Customer Retention
Articles Tagged customer retention:
-
Sales and Marketing Training
Why Marketing Momentum Matters (Especially If You’re Sales-Driven)
As a Fractional CMO, I get to work with a wide range of companies—some with massive brand strategies unfolding over years, and others who are just a few weeks into a campaign and already asking, Why isn’t the phone ringing? That contrast isn’t surprising. What’s always surprising, though, is how many companies still expect instant results from marketing, as if…
-
E-commerce and Retail
Top Marketing Strategies For Your Small Business Growth in 2024
In thriving economies, consumers (B2C) and businesses (B2B) confidently navigate the customer journey, quickly making purchases and investments. However, during periods of economic uncertainty, both consumers and businesses may become more hesitant, choosing to preserve cash instead of spending or investing. This confusion, tension, and apprehension often occur in an election year. 1. Focus Your Marketing Messaging on Value In…
-
Marketing Infographics
Customer Service in 2024: Challenges, Statistics, Technologies, and Transformations
Is there anything more ludicrous than contacting customer support and the pre-recorded message plays: Your call is important to us… Really? Why didn’t you answer my call then? As we approach 2024, customer service continues to be a critical differentiator for businesses across industries. However, the landscape has evolved significantly, driven by technological advancements and changing consumer expectations. This article…
-
Customer Data Platforms
Marketing Segmentation Strategies, Challenges, Opportunities, and Over 60 Examples
Marketing segmentation is a crucial strategy that allows businesses to divide their target market into distinct groups with similar characteristics, needs, or behaviors. This approach enables companies to tailor their marketing efforts, products, and services to specific segments, resulting in more effective and efficient marketing campaigns. This article will explore various segmentation strategies, discuss challenges and opportunities, and provide over…
-
Advertising Technology
The Future Is Here: Unlocking the Full Potential of Predictive Insights in 2024
Predictive insights represent a paradigm shift in how businesses approach customer engagement and decision-making. At its core, predictive insights leverage data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data and ensure the data is actionable for predictive marketing strategies. This approach enables organizations to move beyond reactive strategies and anticipate customer…
-
Content Marketing
5 Not-So-Common Use Cases For A Customer Data Platform (CDP)
When it comes to marketing and customer management, organizations are constantly seeking innovative ways to leverage data for strategic advantage. While Customer Data Platforms (CDPs) are often associated with personalized marketing and improved customer experiences, their capabilities extend far beyond these well-known applications. Here are five not-so-common yet highly impactful use cases of a CDP, showcasing how these platforms can…
-
Sales and Marketing Training
The ABCs of an Online Presence in 2024
Many years ago, I went through a creative exercise where I took each letter of the alphabet and applied a term to it that helped marketers evaluate the balance of their online presence. That presentation was quite outdated, so I thought it was a good time to publish a new list with updated strategies. Having a well-rounded and effective online…
-
Customer Data Platforms
Unlocking the Power of ERP Integration in Your MarTech Stack
Organizations constantly seek ways to streamline processes, improve efficiency, and gain a competitive edge. One of the most effective ways to achieve these goals is by integrating Enterprise Resource Planning (ERP) software into your Marketing Technology (MarTech) stack. Enterprise Resource Planning software is a comprehensive business management solution that combines various functions, such as finance, accounting, supply chain, manufacturing, human…
-
Social Media & Influencer Marketing
X Marketing Strategies in 2024
With the advent of social media, businesses were forced to adapt their marketing strategies to stay ahead of the curve and effectively reach their target audiences. X (formerly Twitter) continues to evolve as a powerful platform for businesses to build brand awareness, engage with customers, and drive growth. With its unique features and vast user base, X offers numerous opportunities…
-
Artificial Intelligence
5 Trends in MarTech Shaping the Landscape in 2024
MarTech is a crucial element of digital marketing campaigns, with an estimated value of nearly $670 billion last year. Effective marketing technology solutions help companies communicate with their prospects and customers while keeping up with the competition. The biggest problem for brands that want to keep up with the latest trends is that the best practices are constantly changing. Having…
