Digital Marketing
Articles Tagged digital marketing:
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How To Find An SEO Consultant: Navigating Promises and Realities of Search Engine Optimization in 2024
Search Engine Optimization ( SEO ) stands as a cornerstone for success, driving visibility, engagement, and conversions. It's one of the few channels where the user provides the intent to purchase or research a purchase online. As search engines become…
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Tips for New Marketers From This Ol’ Veteran
The journey from a novice to a seasoned professional is both exhilarating and challenging. With the integration of digital technologies and the advent of artificial intelligence ( AI ) reshaping the landscape, marketers today must be adept not only at…
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Fomo: Enhancing Your Online Store’s Trust and Conversion Rates with Social Proof
E-commerce businesses face the constant challenge of capturing and maintaining the attention of potential customers. With the vast ocean of options available, standing out and building trust with your audience has never been more crucial. Companies are looking for innovative…
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ResponseTap: Unlocking the Power of Call Attribution with Smart Match Technology
Understanding the customer journey is paramount for businesses aiming to boost conversion rates and optimize marketing spend. However, one of the most significant challenges marketers face today is accurately attributing phone calls to specific marketing efforts, a critical component for…
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The Half-Life of Social Media Posts in 2024: Navigating Lifespan for Strategic Impact
Social media platforms have emerged as crucial arenas for individuals and businesses to connect, share, and influence. However, the content shared on these platforms is subject to an often-overlooked metric: the half-life of social media posts. This term, rooted initially…
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InPowered: Elevate Your Content Marketing with AI-Powered Content Intelligence and Distribution
Businesses face the ongoing challenge of creating engaging content and ensuring it reaches the right audience effectively. The saturation of content across platforms makes it increasingly difficult for brands to stand out and accurately measure the impact of their content…
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Compass: Sales Enablement Tools For Agencies To Sell Pay Per Click (PPC) Marketing Services
Sales enablement tools are essential for agencies to provide employees with the resources to pitch client products effectively. Unsurprisingly, these types of services are in high demand. When designed and utilized properly, they can provide digital advertising agencies with the…
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GetResponse: Build, Communicate, and Convert Your Contacts Into Customers With More Than Email
Marketing professionals often find themselves entangled in the complexities of managing multiple marketing technology ( martech ) platforms. The time and effort spent transferring data between systems, coupled with the steep learning curve associated with mastering each new tool, can…
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The Strategic Choice: Amplifying Strengths vs. Addressing Weaknesses
In business, just as in sports, whether to concentrate on enhancing one's strengths or mitigating weaknesses is a recurrent theme. This debate transcends industries and professions, touching the core of personal development strategies. A quintessential example of this principle in…
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How to Justify Hiring a Digital Marketing Agency (And Market Your Own)
This week, I came across a post from a digital marketing agency listing all the reasons why you should hire them. Predictably, the first reason cited was digital marketing expertise . That gave me pause—not because agencies don’t have expertise,…
