Digital Marketing
Articles Tagged digital marketing:
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Content Marketing
Planable: Streamlining Content Workflows, Approvals, and Publishing for Marketing Teams
Content creation and management can often become cumbersome and have inefficiencies and miscommunications. This is particularly true for teams relying on traditional spreadsheets or basic task managers for content planning. Specifically, content teams have the following challenges: Time-Consuming Approvals: Getting content approved can be a lengthy, frustrating process, consuming significant work hours. Disjointed Communication: Teams often struggle with miscommunications and…
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Sales and Marketing Training
How To Write Your Marketing Plan for 2024
In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research To prepare for writing a marketing plan, incorporating the Agile Marketing Journey is essential. This journey consists of five stages:…
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Event Marketing
ClickMeeting: Maximize Lead and Prospect Engagement With A Browser-Based Webinar Platform
Webinars and recorded webinars have become integral to sales and marketing strategies due to their unique capacity to engage and educate a broad audience. Live webinars provide an interactive platform to connect with customers and prospects, fostering a sense of community and real-time engagement. They offer the opportunity to showcase expertise, demonstrate products, and directly address customer queries, thus establishing…
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Customer Data Platforms
The NAR Lawsuit Will Transform Real Estate Marketing: What Real Estate Agents Must Do Today To Prepare
The lawsuit against the National Association of Realtors (NAR) and other real estate companies will significantly transform the industry and impact real estate marketing. To recap, a Missouri jury found NAR and others liable for collusion to maintain commissions, resulting in a nearly $1.8 billion damages verdict. This amount could potentially triple since the jury found that the defendants had…
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E-commerce and Retail
Maximizing Mobile Marketing With Google Wallet and Apple Wallet
Google Wallet and Apple Wallet have emerged as significant platforms for marketers. These mobile wallets offer an array of features that enhance user experience (UX) and open up new avenues for marketing and customer engagement. This article delves into the functionalities of both wallets, highlighting their benefits and the unique opportunities they present for marketing strategies. Google Wallet Google Wallet,…
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Social Media & Influencer Marketing
The Ultimate Guide to Optimizing Social Media Posts for Better Business Results
Social media marketing (SMM) is a powerful strategy for businesses aiming to expand their reach, engage with their audience, and drive tangible results. Whether building brand awareness, nurturing a community, enhancing customer loyalty, or driving sales, each aspect of your social media strategy plays a crucial role. From crafting compelling headlines to leveraging platform-specific strategies, this comprehensive guide delves into…
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Advertising Technology
Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…
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Social Media & Influencer Marketing
What Is A Social Media Management System?
A Social Media Management System (SMMS) is a multifaceted tool designed to streamline and enhance an organization’s social media presence across various platforms. This system is an organization’s central social media interaction hub, not just a marketing platform. With a SMMS, organizations can publish content, monitor engagement, analyze data, and manage customer interactions, providing a comprehensive solution across departments: Account…
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Artificial Intelligence
KRATEO.AI: Identify and Create More Personalized Connections With Your Site’s Visitors… Including Anonymous Ones!
Many businesses face the problem of not fully understanding who visits their websites. Traditional analytics provide data on page views and user behavior, but the identity of these users often remains a mystery. This gap in knowledge means missed opportunities for personalized marketing and sales efforts. Enter KRATEO.AI, a pioneering AI-as-a-Service (AIaaS) generative insight platform that promises to illuminate this…
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Analytics & Testing
5 Skills Digital Marketers Need To Master For Success in 2024
Over the past few years, there have been significant changes in how we use the internet for digital marketing. We started by merely creating a website to harness data and user activity. With the intense competition in the digital space, having a website will not simply cut it. Digital marketers must improve their game to stand out in today’s ever-changing landscape. Marketing…
