Digital Marketing
Articles Tagged digital marketing:
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WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients
Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you’re in the leadgen business, you’d better have solutions in a place where both you and your clients can monitor the impact of your strategies. WhatConverts…
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Snagit: The Ultimate Screen Capture And Recording Software (Most Popular, Too!)
Screen capture tools are indispensable for sales, marketing, and business professionals. Here are ways that businesses utilize screen capture images and videos every day: Clear Communication: Visual content speaks volumes. Screen captures allow professionals to illustrate ideas, concepts, and data visually, making complex information easier for clients, team members, and stakeholders to understand. Enhanced Presentations: Whether it’s a sales pitch,…
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The Foundations Of An Effective Local Marketing Strategy
We’re working with a SaaS provider that builds auto dealer websites. As they’re speaking to prospective dealerships, we have been analyzing their prospects’ online marketing presence to help them understand the gaps in their digital marketing strategy and how switching their site platform will assist in maximizing their return on investment (ROI). How Is A Local Marketing Strategy Different? Local and digital marketing…
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8 Reasons Why Automated SEO Audits Are Likely Hurting Your Site’s Rankings And Wasting Your Time and Effort
We’re helping two clients optimize their platforms for search engine optimization (SEO). Each platform serves a different location and industry, and the audits we’ve delivered to prioritize development are substantially different. There’s often pushback on the priorities from their client’s SEO consultant or internal marketing team that incorporates some third-party automated SEO audit. It’s frustrating, especially given that their sites…
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POWR: Attract And Engage Visitors With These 60+ Easy-To-Use Website Apps
Building a comprehensive website that attracts and engages visitors requires more than content. Adding elements that attract a visitor’s attention and drive them to conversion is essential to your inbound marketing strategy. No-code website apps are a great way to help companies who wish to quickly deploy these elements without needing custom development. When it comes to website apps, POWR…
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UpCity: A Trusted B2B Service Provider Directory
Building a strong online presence and establishing credibility is crucial for B2B service providers. One platform that stands out as a valuable resource for service providers is UpCity. With its mission to connect businesses with trusted service providers, UpCity offers a range of benefits that can help B2B service providers thrive in their respective industries. B2B service companies that should…
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101 Questions You Can Ask Your Followers On Social Media To Engage Deeper With Your Brand
Asking questions is a great strategy for engagement on social media for brands. Here are ten reasons why asking your followers on social media can help you with your social media marketing: Encourages interaction: Questions prompt your followers to respond, which leads to increased interaction and engagement. It invites them to participate and share their opinions, experiences, and ideas, making…
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Why Multichannel Strategies Are No Longer A Choice… And The Steps To Implement and Execute Them
Multichannel marketing refers to the practice of utilizing multiple marketing channels and touchpoints to reach and engage with your target audience. It involves integrating and coordinating various offline and online channels, such as print media, television, radio, websites, social media, email marketing, mobile apps, and more. Multichannel marketing aims to create a cohesive and consistent customer experience across these different…
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Unlocking the Potential of Influencer Marketing: 5 Benefits of Automation
Influencer marketing keeps conquering the marketing budgets of brands of all sizes. It has proven to be an efficient tool to grow brand awareness, attract new audiences, and increase consumer trust. Two-thirds of marketers in the US planned to turn to influencer marketing and increase their budgets for such campaigns. Insider Intelligence The influencer marketing industry reached $16.4 billion in…
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4 Strategies to Boost Your CX Through Hyper-Focused Personalization Techniques
Today’s shoppers are busy, cost-conscious multitaskers. If your brand can deliver a short, rewarding, and successful shopping experience through personalized interactions, it will win their attention. Consider Stitch Fix’s style profiles created from zero-party (0P) data, for example, or the New York Times’ use of first-party (1P) data to promote relevant stories to readers. Tesla can personalize everything from seat…
