Digital Marketing

Articles Tagged digital marketing:

  • Advertising Technologywhat is adtech guide

    Adtech Simplified: A Comprehensive Guide for Business Professionals

    In the current digital marketing landscape, advertising technology, or Adtech, has become a buzzword. It covers software and tools advertisers, agencies, and publishers use to strategize, implement, and manage digital advertising campaigns. This guide aims to elucidate Adtech and its implications in the era of artificial intelligence (AI), segmented into five key categories in alignment with industry terminology. What is…

  • Analytics & TestingContentsquare Digital Experience Analytics

    3 Ways That Digital Experience Analytics Maximizes Your Marketing ROI

    The uncertain economic outlook that we are facing: the energy crisis, high-interest rates, and macroeconomic factors that affect global markets and the supply chain, means that the budgets allocated to marketing continue without recovering, leaving the pre-pandemic figure far behind, which was by 11%. (Source: Gartner) However, the pandemic has shown that brands remain willing to invest, albeit in areas…

  • Sales and Marketing TrainingTypes of Digital Marketers

    30+ Areas Of Focus For Digital Marketers In 2023

    Just as the number of solutions in digital marketing continues to skyrocket in growth, so do the areas of focus of digital marketers. I’ve always been appreciative of the challenges our industry brings, and not a day goes by that I’m not researching and learning about new strategies, techniques, and technologies. I’m not sure that it’s possible to be a…

  • Advertising Technology4Ps of Marketing: Product, Price, Place, Promotion

    What Are The 4 Ps Of Marketing? Should We Update Them For Digital Marketing?

    The 4Ps of marketing are a model for deciding the key elements of a marketing strategy, developed by E. Jerome McCarthy, a professor of marketing, in the 1960s. McCarthy introduced the model in his book, Basic Marketing: A Managerial Approach. McCarthy’s 4Ps model was intended to provide a framework for businesses to use when developing a marketing strategy. The model…

  • Email Marketing & AutomationB2B Martech: Applying Consumer Marketing Strategies in the Business-To-Business World

    B2B Martech: Applying Consumer Marketing Strategies In The Business World

    The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined to the business-to-business (B2C) sector (e.g., augmented reality for e-commerce or grocery and improved digital payment options that help to encourage brand…

  • Advertising TechnologyHow to transform your digital marketing investment mindset

    Get SMART: How to Transform Your Digital Marketing Investment Mindset

    Adjusting marketing strategies so they best serve your business sometimes requires a fundamental shift in mindset. Because many business owners don’t fully understand existing marketing strategies, they aren’t aware of the value a digital marketing investment can bring to their business. In the past, they’ve seen additional marketing investments as niceties rather than necessities. Now, more business leaders are considering supporting a go-to-market…

  • Advertising TechnologyNetline: B2B Buyers Cost-Per-Lead Marketplace for Content

    NetLinePortal: Capture B2B Buyer Intent with the Largest CPL Marketplace

    B2B marketers face an increasingly uphill battle: engaging the right buyers at the right time with content that converts. Whether you’re managing in-house campaigns or leading demand gen efforts for clients, the challenge remains the same—delivering high-quality, intent-driven leads that turn into pipeline. Most lead generation efforts struggle because they rely on static lists, broad targeting, or outdated performance models.…

  • E-commerce and Retailvoucherify loyalty rewards coupon api platform

    Voucherify: Unlocking Smarter Promotions and Scalable Loyalty API-Driven Solutions

    Marketing teams face constant pressure to drive engagement, retain customers, and grow revenue. But traditional promotional tools often fall short, leading to inefficiencies, wasted budgets, and lackluster results. The solution? A robust, API-first platform that offers flexibility, scalability, and control to help you maximize ROI. Voucherify Voucherify is the leading API-first promotion and loyalty engine designed to empower global enterprises…

  • Advertising TechnologyVendasta Scale Your DIgital Marketing Agency

    Vendasta: Scale Your Digital Marketing Agency With This End-To-End White-Label Platform

    Whether you’re a startup agency or a mature digital agency, scaling your agency can be quite the challenge. There are really only a few ways to scale a digital agency: Acquire New Customers – You have to invest in sales and marketing to reach new prospects, as well as hire the talent necessary to fulfill those engagements.Offer New Products and…

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