Dtc
Articles Tagged dtc:
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Vibe: Streaming TV Ads Built for Performance Marketers
Social media ad costs keep climbing while results get harder to justify. If you've been managing paid channels over the past few years, you already know the pattern: CPMs rise, attribution windows shrink, platform algorithm changes wipe out months of…
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ClipMake: Replace $300 UGC Creators with AI Video Ads at $2.50 Each
Performance marketers have a creative production problem. The algorithm demands volume - 20 to 40 ad variations per month to test hooks, find winners, and kill underperformers before creative fatigue sets in. But traditional UGC production delivers 2-3 videos per month…
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BigCommerce: The Ultimate E-commerce Solution for Businesses of All Sizes – From Small Business to Enterprise
Whether you're a small business building your first online store or an enterprise scaling globally, the challenges are universal: converting customers, managing operations, and growing revenue. BigCommerce provides an all-in-one platform that adapts to your business needs, offering powerful tools…
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ShipBob: Scale Your Ecommerce With Leading 3PL Solutions and Outsourced Fulfillment
E-commerce fulfillment is the end-to-end process of completing customer orders, encompassing: Order Processing: When a customer places an order online Inventory Management: Storing and tracking products Picking: Retrieving ordered items from warehouse storage ...
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Navigating the Shrinking Half-Lives of Technology in Martech
I'm truly blessed to work for a startup at the leading edge of artificial intelligence ( AI ) in retail. While other industries within the Martech landscape have barely moved in the last decade (eg. email rendering and deliverability), not…
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ShopMy: Unlock Instant Affiliate Reach To Thousands of Creators
Scaling a direct-to-consumer ( DTC ) brand today means more than running ads or growing your email list—it requires forming deep, authentic partnerships with creators that drive real sales. However, many brands struggle to juggle influencer outreach, link tracking, and…
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Direct-To-Consumer (DTC/D2C) Is A Precarious Bet Unless You Get It Right
At the beginning of the pandemic, Direct-To-Consumer ( DTC ) was on everyone’s lips. From yet-another-generic-approach to try in ecommerce, it turned into an important business model disrupting the industry. No middlemen, a promise for a seemingly infinite pool of…
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How To Choose A Framework For Your Buyer Personas
A buyer persona is a composite that gives you a richly-detailed picture of your target audiences by combining demographic and psychographic information and insights and then presenting it in a way that's easy to comprehend. From a practical perspective, buyer…
