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Articles Tagged dx:
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Are You Pricing Yourself Out of Business?
I’ve spent enough years in this industry to notice a recurring disconnect between what work costs and what it's actually worth. The most surprising part isn’t that clients sometimes underestimate the value of expertise. It’s that many consultants, contractors, and…
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The Potential of MarTech Isn’t the Dots—It’s the Connections That Complete the Vision
After twenty-five years in the marketing technology industry, I’ve seen every generation of platforms promise transformation. CRMs, CDPs, marketing automation, enterprise analytics, AI-driven everything—you name it, I’ve implemented it. Each platform arrived with the same pitch: once it’s in place,…
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Building Your Business on Rock or Sand: The Hidden Cost of Poor Data Integrity
I’m currently a vice president at a fast-growing SaaS company that has achieved over 400% year-over-year growth. Amid that kind of expansion, it would be easy to chase new features, aggressive marketing campaigns, and automation at scale. But instead, the…
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The Real Divide in Transformation: Can’t vs. Won’t
Every leader, every team, and every company eventually confronts the same invisible line: the difference between can’t and won’t . On the surface, both words describe something not being done. But beneath them lies the full story of whether a…
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How Response Speed Is Key To Operational Excellence in Marketing and Sales
Responsiveness is no longer a courtesy. It is a competitive differentiator that converts attention into action. When companies answer quickly, they reduce drop-off rates in both sales and support pipelines. Modern customers equate responsiveness with respect—if a brand responds promptly,…
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From Disablement to Enablement: Building a Culture of Innovation
Organizations succeed or stall not just because of the products they build or the markets they pursue, but because of the cultures they foster. At the heart of culture is a choice: Do we enable our people to innovate by…
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In the Age of AI, Your Qualifications No Longer Matter—Your Output Does
Deadlines are getting shorter. Resources are disappearing. Budgets? Nearly nonexistent. The demands of modern work don’t just feel heavier—they are heavier. And while that pressure keeps building, so does the complexity of life outside work. The economy remains uncertain. Personal…
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How to Integrate WhatsApp Business API into Business Processes
The WhatsApp Business API is a powerful tool that enables businesses to automate customer communications, improve the quality of support, and refine marketing strategies. With over 2 billion users worldwide, WhatsApp has become an integral part of everyday life, and…
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Digital Transformation in Retail Luxury: An Interview with Manuel Neto at #AdobeSummit
Luxury fashion has long been defined by craftsmanship, exclusivity, and a firm reliance on tradition. But in an era where data drives competitive advantage, even heritage brands must evolve. Capri Holdings (the parent company of Versace , Jimmy Choo ,…
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The Explosion, Erosion, and Meandering of Marketing and Sales Technology
There is an undeniable synergy in how industries evolve—news, food, music, transportation, or technology. The speed of transformation has accelerated due to rapid advancements in artificial intelligence ( AI ), automation, and digital connectivity. What once took decades to shift…