Ecommerce
Articles Tagged ecommerce:
-
E-commerce and Retail
The Challenges of E-commerce Replatforming — No Pain, No Gain?
Rolling out new eCommerce infrastructure isn’t easy, particularly when it comes to deciding exactly what you need to implement and defining a system architecture that is fit for the long term. Replatforming isn’t just a significant investment of money and resources, it is also the crucial backbone that supports a healthy chunk of revenue for the future. Selecting the eCommerce…
-
E-commerce and Retail
Stamped: Automate Collection Of Your Online Store’s Product Reviews and Build A Loyalty Program To Grow Sales
Trust is the single biggest obstacle to overcome when it comes to acquiring a new customer on your e-commerce site. If a new online shopper isn’t familiar with your brand, the first thing they do is check the ratings and reviews of the products of interest. Product reviews are vastly underestimated in their ability to sway a potential buyer into…
-
E-commerce and Retail
Tadpull: The E-commerce Data Pond Walkthrough
The world of eCommerce is packed to the brim with data of all different types, stemming from numerous sources. As the data multiplies and your business grows, navigating, consolidating, and interpreting it becomes increasingly difficult. Access to critical customer, inventory, and campaign data becomes necessary for further expansion and helps leaders make insightful, calculated business decisions. In today’s landscape where…
-
Advertising Technology
12 Ways To Drive Quality Traffic To Your E-commerce Website
Most businesses and industries today are subjected to change and the eCommerce industry is not an exception. Since the advent of modern business practices and path-breaking technology, the industry has to be prepared to evolve to stay relevant. So why is quality traffic important? Traffic is one of the key indicators of business growth and performance. Attracting your existing audience…
-
Content Marketing
Strikingly: Build A Personal Website, Small Business Site, or Online Store in Minutes
There are many people in the digital marketing industry that promote content management or e-commerce platforms simply because they have experience in deploying them. I’m definitely not knocking those agencies, designers, or consultants for executing what they do well and with the tools, they have experience with. However, I do wish more folks with expertise in developing a digital presence…
-
Content Marketing
Formidable: Build Forms, Calculators, Surveys, Payment Forms, Event Registrations, And More For WordPress
At Martech Zone and with our agency, we’ve deployed a WordPress Form Plugin that’s easy to use and has extensive integration capabilities. While we’ve used the plugin for over a decade, we’ve noticed that it is quite bloated with script and styling… to the point that it’s adversely impacting our site’s performance. Four stylesheets and two javascript files are loaded…
-
Marketing Tools
What Is Marketing Content Management (MCM)? Use Cases and Examples
It takes a lot to run successful marketing campaigns today. They involve myriad marketing activities and content that need to be managed. For this, flawless internal coordination is required. Moreover, you need to be in the right place at the right time if you want your campaigns to impact today’s sophisticated consumer market. As you can see, the creation and…
-
E-commerce and Retail
Direct-To-Consumer (DTC/D2C) Is A Precarious Bet Unless You Get It Right
At the beginning of the pandemic, Direct-To-Consumer (DTC) was on everyone’s lips. From yet-another-generic-approach to try in ecommerce, it turned into an important business model disrupting the industry. No middlemen, a promise for a seemingly infinite pool of customers, low overhead did their job in convincing retailers that DTC is their go-to strategy in the face of the global lockdown.…
-
Analytics & Testing
How A Composable Technology Stack Can Turbocharge Enterprise Agility
We are living through an unprecedented time of great change and upheaval. A global pandemic and geopolitical tensions have led to tremendous uncertainty for many businesses across virtually every industry vertical. There is an increased need for enterprise agility and the ability to make better informed, faster decisions to survive in this rapidly changing environment. That’s why so many businesses…
-
Content Marketing
5 Reasons Companies Are Going Headless
Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt for a headless solution or an all-in-one suite is one of the most important considerations. Headless solutions have been rapidly gaining traction among businesses. According to a recent report, 64% of enterprises are now taking a headless approach. Among enterprise organizations not currently…
