Email Marketing
Articles Tagged Email Marketing:
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Content Marketing
Protecting Your Good Name: What to Do When Your Email or Website Is Flagged as “Dangerous”
Was your website flagged for malware? As a social media marketer, you know the importance of your company’s reputation. You spend a lot of time working to build up and maintain a good name through Twitter, Facebook, and possibly your blog and website. You know that in the age of social media, direct engagement is key to building customer trust…
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Email Marketing & Automation
ConvertKit Marketplace: Beautiful Email Templates Made for Creators, By Creators
Building a responsive HTML email can be challenging due to various factors specific to email clients and the medium’s limitations. While browsers adhere to W3C standards for HTML, CSS, and other specifications, email clients don’t have to. Different email clients (such as Gmail, Outlook, Apple Mail, Yahoo Mail, etc.) render HTML emails differently. Each has its own independent rendering engine…
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Email Marketing & Automation
Timing Matters: Enhancing B2B Outreach Email Engagement for Optimal Results
In today’s digital world, email remains a cornerstone of communication for businesses and individuals alike. However, achieving high email engagement and response rates is becoming increasingly challenging due to the sheer volume of emails flooding inboxes. Cold outreach may seem easy at first. But without testing and metric review, email delivery time may significantly impact performance. To determine their performance,…
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Social Media & Influencer Marketing
From Vintage to Vibrant: How Influencer Collaborations Can Reinvigorate Traditional Marketing Channels
Social media has revolutionized how we connect, share, and consume content. Alongside this shift, a new breed of influential individuals has emerged — the social media influencer — and as a result, brands face an uphill battle of cutting through the noise of their competition and capturing the attention of their target audience. In an era dominated by digital media,…
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Sales and Marketing Training
Why Multichannel Strategies Are No Longer A Choice… And The Steps To Implement and Execute Them
Multichannel marketing refers to the practice of utilizing multiple marketing channels and touchpoints to reach and engage with your target audience. It involves integrating and coordinating various offline and online channels, such as print media, television, radio, websites, social media, email marketing, mobile apps, and more. Multichannel marketing aims to create a cohesive and consistent customer experience across these different…
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Artificial Intelligence
Phrasee: Generate, Optimize, Personalize, and Analyze with AI
Brands are increasingly turning to AI-based tools to streamline their content creation process. However, many tools are failing to deliver unique, on-brand content that effectively drives campaign results. Phrasee‘s AI-powered platform generates the best-performing content at scale and with enterprise-grade controls across digital channels. Phrasee believes in a future where enterprise marketers drive unprecedented results using AI. It’s the only…
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Sales and Marketing Training
Lead Generation: Best Practices, Processes, and Technologies
Lead generation is the process of attracting and converting prospects into individuals or organizations that have expressed interest in your company’s product or service. It often involves collecting potential customer information, such as name, contact details, or other relevant data. These leads are then nurtured through marketing and sales efforts with the goal of converting them into paying customers. Lead…
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Email Marketing & Automation
A Complete List Of Email Campaigns Your Business Should Be Executing By Strategy
Email marketing plays a pivotal role in acquiring new customers, retaining existing ones, boosting customer loyalty, enhancing reputation, and upselling products or services. Here are several types of email marketing campaigns that can help a business achieve these goals: Acquisition Campaigns: The goal of acquisition campaigns is to attract new customers. These emails aim to make potential customers aware of your…
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Email Marketing & Automation
6 Best Practices For Increasing The Return on Investment (ROI) Of Your Email Marketing
When looking for a marketing channel with the most steady and predictable return on investment, you look no further than email marketing. Aside from being quite manageable, it also gives back $42 for each $1 spent on campaigns. This means that the calculated ROI of email marketing can reach at least 4200%. In this blog post, we will help you comprehend how…
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Artificial Intelligence
Lavender: AI-Powered Email Coach to Humanize Your Sales and Email Marketing
With more than 347 billion emails sent each day, it’s clear that email has remained a business communication staple. The trouble is most emails are ineffective. When brands send the same exact message to hundreds of contacts, this problem is only amplified. Just look at cold sales emails—a 5% reply rate would make most teams elated. To stand out in…
