Esp
Articles Tagged esp:
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The Environmental (and Human) Cost of Spam: And Why It’s Entirely Preventable
Online spam has become so routine that most people barely register its sheer volume anymore. It’s the background radiation of the digital world, humming along in email inboxes, text messages, DMs, robocalls, and every communication surface we touch. Yet when…
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Dyspatch: The Leading Open-Source Library for Free Mobile-Responsive HTML Email Templates
Anyone who has built a responsive HTML email knows the struggle: what renders beautifully in one client can break spectacularly in another. Outlook introduces unexpected gaps, Gmail strips styles, iOS Mail scales unpredictably, and modern CSS support is practically nonexistent.…
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Mailtrap: The Smarter Way to Test and Ship Emails at Scale
Modern engineering and product teams face relentless pressure to ship features quickly without sacrificing reliability or user trust. Few areas expose that tension more than email. From onboarding flows and password resets to promotional campaigns and transactional alerts, email must…
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The Slingshot Strategy: Why Startups Must Spend to Grow
Investors understand that early-stage funding isn’t about immediate profitability ; it’s about momentum. They expect burn rates. They measure success in traction, not margin. The smartest investors see each funding round as part of a slingshot effect: you pull back…
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Top 8 Best Email Marketing Services for Beginners: A Complete 2025 Review
Email marketing continues to be one of the most cost-effective and dependable ways for businesses to connect with customers. Unlike social media algorithms that change overnight, email ensures your message reaches the inbox directly. For beginners, though, the challenge is…
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Email Still Sucks… 50 Years Later
Email is one of the oldest technologies still shaping how we communicate online. Born in the early days of the internet, it has connected billions of people, transformed businesses, and sparked an entire industry of platforms, tools, and specialists dedicated…
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Actito: The Agile Customer Engagement Platform Built for GDPR
Customer engagement has become one of the most complex challenges modern marketing teams face. Customers expect relevance across every interaction, yet data is fragmented, channels are siloed, and privacy regulations continue to tighten. Marketing leaders are under pressure to deliver…
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The Q4 Campaign Checklist Every Ecommerce Marketer Needs
Ecommerce marketers face their biggest test in Q4, when three months of revenue outweigh the other nine combined. Industry forecasts put this year’s holiday spend just shy of the trillion-dollar mark , and online’s share keeps edging higher. Email alone…
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Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms
Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI —specifically, with agentic AI , predictive modeling, and generative content engines ( GenAI ) becoming…
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ActiveTrail: Turn Data into Revenue with Intelligent, Multichannel Marketing Automation
Marketing teams today are challenged to connect with customers across more channels than ever before: email, mobile, social, and e-commerce. But keeping those touchpoints synchronized, timely, and personalized can quickly become overwhelming without the right automation tools. That’s where ActiveTrail…