Email Marketing & AutomationMarketing Infographics

The Environmental Impact of SPAM

The folks at WebpageFX Weekly have put together quite the infographic explaining the environmental cost of SPAM. I’ve written before about SPAM and the email industry… and am still surprised that no one has made any advancements in combatting SPAM.

If ISPs like Google, Yahoo! and Microsoft truly wanted to rid theirselves of SPAM, they would offer protected email addresses where the ISP (Internet Service Provider) controlled the opt-in methodology rather than the ESP (Email Service Provider). This would allow them to block any other source. But alas… we’re stuck with a 20 year old system that doesn’t appear to be improving anytime soon.

spam infographic v21

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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