Generative Ai
Articles Tagged generative ai:
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ADX: Navigating the Build vs. Buy Decision Amid AI-Integrated Digital Transformation
Businesses are confronting a pivotal moment in tech evolution. Artificial intelligence ( AI ), both predictive and generative, fundamentally transforms the SaaS industry. The choice between building custom software and buying off-the-shelf solutions isn’t new. Still, now, it’s interwoven with…
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Foundry: Target the Right B2B Tech Buyers, Right Now
If you're a B2B marketer navigating the increasingly complex world of tech buyer behavior, you know that reach alone isn’t enough. You need precision—access to decision-makers who are actively researching and making purchasing decisions. However, with growing competition and shifting…
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Navigating GenAI’s Role in Branding: Why AnswerRocket and Kantar are Partnering to Drive Marketing Technology Forward
In the fast-paced, data-driven world of modern marketing, brands face the relentless challenge of staying ahead of trends, making informed decisions quickly, and translating data into actionable strategies. This daunting task is time-staking yet critical for maintaining a competitive edge.…
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What Is a Contract Management System? Its Role, Benefits, and Place in the CLM Ecosystem
A Contract Management System ( CMS ) is a type of software designed to help organizations organize, track, and manage their contractual agreements. While it often serves as the entry point into more advanced contract lifecycle management ( CLM ),…
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Creating an Effective B2B Video: A Guide for Thought Leaders
As we work on our GTM strategy, we've identified that incorporating videos with our company's thought leaders is a perfect medium. We can explain very technical topics while simultaneously establishing our leaders as thought leaders and building awareness for our…
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The Shifting Landscape of Digital Marketing: Websites vs. Social Platforms
As a marketing technology specialist, I've closely observed the evolving dynamics between websites and social platforms. Understanding these changes is crucial to effectively adapting our strategies and maintaining a strong online presence. Let's dive into some key aspects of this…
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Navigating the AI Hype: Key Trends and Strategies for Brands and Advertisers
In the fast-evolving world of commerce media, the integration of artificial intelligence ( AI ) is now more than just a trend—it's a necessity. As AI permeates every facet of the ecommerce ecosystem and the FOMO accelerates, companies that may…
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DataRobot: Unifying Generative and Predictive AI for Enterprise Success
Organizations across industries face mounting pressure to harness the power of artificial intelligence ( AI ) to drive innovation, optimize operations, and gain a competitive edge. However, many struggle with the complexities of implementing AI at scale, from data preparation…
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8 Surprising Hacks That Will Skyrocket Your Title, Headline, and Subject Line Click-Through Rates by 46%
Content marketing has become a crucial strategy for businesses to attract and engage their target audience. However, with the ever-increasing volume of content produced, standing out from the crowd has become more challenging. This is where headlines play a pivotal…
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Guru: Where Generative AI Meets Your Organization’s Collective Knowledge
As the CMO of a retail AI -driven predictions platform, I can't even begin to share how much documentation we've accumulated across the organization over the last few years. Not a day goes by when I discuss a content-related challenge…
