Generative Ai
Articles Tagged generative ai:
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Navigating GenAI’s Role in Branding: Why AnswerRocket and Kantar are Partnering to Drive Marketing Technology Forward
In the fast-paced, data-driven world of modern marketing, brands face the relentless challenge of staying ahead of trends, making informed decisions quickly, and translating data into actionable strategies. This daunting task is time-staking yet critical for maintaining a competitive edge. As consumer behavior becomes more complex and market conditions evolve at lightning speed, the traditional data analysis methods and insight…
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Navigating the AI Hype: Key Trends and Strategies for Brands and Advertisers
In the fast-evolving world of commerce media, the integration of artificial intelligence (AI) is now more than just a trend—it’s a necessity. As AI permeates every facet of the ecommerce ecosystem and the FOMO accelerates, companies that may have just barely completed their digital transformation face the need for an AI transformation that can present as many challenges as opportunities.…
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DataRobot: Unifying Generative and Predictive AI for Enterprise Success
Organizations across industries face mounting pressure to harness the power of artificial intelligence (AI) to drive innovation, optimize operations, and gain a competitive edge. However, many struggle with the complexities of implementing AI at scale, from data preparation and model development to deployment and governance. The challenges of integrating both predictive and generative AI (GenAI) capabilities while ensuring responsible use…
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Guru: Where Generative AI Meets Your Organization’s Collective Knowledge
As the CMO of a retail AI-driven predictions platform, I can’t even begin to share how much documentation we’ve accumulated across the organization over the last few years. Not a day goes by when I discuss a content-related challenge with the leadership. I’m pointed to many internal documents and presentations with all the information I need… but searching for those…