Repuso: Collect, Manage, And Publish Your Customer Reviews & Testimonial Widgets

We assist several local businesses, including a multi-location addiction and recovery chain, a dentist chain, and a couple of home services businesses. When we onboarded these clients, I was honestly shocked, at the number of local companies that do not have the means to solicit, collect, manage, respond to, and publish their customer testimonials and reviews. I will state this unequivocally… if people find your business (consumer or B2B) based on your geographic location, the

Google Web Stories: A Practical Guide To Providing Fully Immersive Experiences

In this day and age, we as consumers want to digest content as quickly as possible and preferably with very little effort.  That’s why Google introduced their own version of short-form content called Google Web Stories.  But what are Google web stories and how do they contribute to a more immersive and personalised experience? Why use Google web stories and how can you create your own?  This practical guide will help you better understand the

Transistor: Host and Distribute Your Business Podcasts With This Podcasting Platform

One of my clients already does a fantastic job at leveraging video throughout their site and via YouTube. With that success, they’re looking to do longer, more in-depth interviews with guests, customers, and internally to help describe the benefits of their products. Podcasting is quite a different beast when it comes to developing your strategy… and hosting it is unique as well. As I’m developing their strategy, I’m providing an overview of: Audio – development

How Taking a Mindful Approach to AI Cuts Down on Biased Data Sets

AI-powered solutions need data sets to be effective. And the creation of those data sets is fraught with an implicit bias problem at a systematic level. All people suffer from biases (both conscious and unconscious). The biases can take any number of forms: geographic, linguistic, socio-economic, sexist, and racist. And those systematic biases are baked into data, which can result in AI products that perpetuate and magnify bias. Organizations need a mindful approach to mitigate