Channable: Feed Your Products To Price Comparison Websites, Affiliates, Marketplaces, and Ad Networks

Reaching audiences where they are is one of the greatest opportunities of any digital marketing strategy. Whether you’re selling a product or service, publishing an article, syndicating a podcast, or sharing a video – placement of those objects where there’s an engaged, the relevant audience is critical to your business’ success. It’s why virtually every platform has both a user interface and a machine-readable interface. Looking back on this year, lockdowns turned retail and ecommerce

KosmoTime: Create Tasks That Reserve Time On Your Calendar

As a partner in an agency working with enterprise companies, my days are a blur and my calendar is a mess – bouncing from sales, to strategy, to stand-ups, to partner, and partner meetings non-stop. Between all of those calls, I need to actually get the work done that I’ve committed to with clients, too! One thing that I’ve personally done in the past is simply blocked out time on my calendar to ensure I

Google’s Antitrust Suit is a Harbinger of Rough Waters for Apple’s IDFA Changes

While a long time coming, DOJ’s antitrust lawsuit against Google has arrived at an important time for the ad tech industry, as marketers are bracing for Apple’s crippling Identifier for Advertisers (IDFA) changes. And with Apple also being accused in the recent 449-page report from the US House of Representatives of abusing its respective monopoly power, Tim Cook must be weighing his next steps very carefully. Could Apple’s tightening grip on advertisers make it the

JustControl.it: Automate Attribution Data Collection Across Channels

Digital marketing is driven by a need for greater customization: new data sources, fresh combinations of partnerships, ever-changing rates, sophisticated UA scenarios, etc. As for the future of our industry, it promises to be even more challenging and granular. That is why successful and aspiring professionals need workable leverage to deal with complicated situations and complex pictures. However, a lot of existing tools still offer an outdated ‘one-size-fits-all’ approach. Within this first framework, all the