Google

Articles Tagged google:

  • Artificial IntelligenceTigerLRM: Sales Enablement and Artificial Intelligence Transformation

    How Artificial Intelligence Is Transforming Sales Enablement

    Sales enablement is a holistic process that follows sales development from lead to close. It identifies critical points along the sales journey, builds client trust and product knowledge, and enhances the decision-making process. In the past few years, as artificial intelligence (AI) has improved, data-driven AI has become an integral part of sales enablement. The use of data-driven AI enables…

  • Advertising TechnologyOnline Video Advertising Statistics and Trends

    Online Video Advertising Statistics And Trends

    While advertising budgets are declining in 2022, there’s one area that continues to skyrocket in popularity – online video advertising. I believe there are several reasons why this is happening: Bandwidth – the expansion and support of high speed internet across both desktops and mobile (cellular).Adoption – virtually every platform has adopted both short and long video formats as part…

  • Paid and Organic Search MarketingRepuso Review Management Platform

    Repuso: Collect, Manage, And Publish Your Customer Reviews & Testimonial Widgets

    We assist several local businesses, including a multi-location addiction and recovery chain, a dentist chain, and a couple of home services businesses. When we onboarded these clients, I was honestly shocked, at the number of local companies that do not have the means to solicit, collect, manage, respond to, and publish their customer testimonials and reviews. I will state this…

  • Advertising TechnologyWhat Is A Google Web Story

    Google Web Stories: A Practical Guide To Providing Fully Immersive Experiences

    In this day and age, we as consumers want to digest content as quickly as possible and preferably with very little effort.  That’s why Google introduced their own version of short-form content called Google Web Stories.  But what are Google web stories and how do they contribute to a more immersive and personalised experience? Why use Google web stories and…

  • Content MarketingOwning your domain, authority, and content

    Owning Your Domain!

    Companies often write content on other domains due to the popularity and reach of these external publications or social media platforms. This strategy can significantly enhance a brand’s visibility, tapping into the established audience of these platforms. And, of course, it can also considerably improve the other domain’s visibility and drive rank and authority to their brand. An example I…

  • Content MarketingTransistor Podcast Hosting and Syndication

    Transistor: Host and Distribute Your Business Podcasts With This Podcasting Platform

    One of my clients already does a fantastic job at leveraging video throughout their site and via YouTube. With that success, they’re looking to do longer, more in-depth interviews with guests, customers, and internally to help describe the benefits of their products. Podcasting is quite a different beast when it comes to developing your strategy… and hosting it is unique…

  • Social Media & Influencer MarketingGoogle vs Facebook Privacy

    A Comparative Analysis of Google and Facebook’s Privacy Approaches

    Google and Facebook stand as titans, each wielding significant influence over the digital landscape. This may sound a bit negative, but I believe both companies have forgotten their core principles to be a valued asset to their consumers and they’re both just in a head-to-head battle for advertising dollars. Google has rich data across virtually every person and site on…

  • Artificial IntelligenceBiased Datasets and Ethical AI

    How Taking a Mindful Approach to AI Cuts Down on Biased Data Sets

    AI-powered solutions need data sets to be effective. And the creation of those data sets is fraught with an implicit bias problem at a systematic level. All people suffer from biases (both conscious and unconscious). The biases can take any number of forms: geographic, linguistic, socio-economic, sexist, and racist. And those systematic biases are baked into data, which can result…

  • Analytics & TestingTop Disruptive Martech Trends

    MarTech Trends That Are Driving Digital Transformation

    Many marketing specialists know: over the past ten years, marketing technologies (Martech) have exploded in growth. This growth process isn’t going to slow down. In fact, the latest 2020 study shows there are over 8000 marketing technology tools on the market. Most marketers use more than five tools on a given day, and more than 20 overall in the execution…

  • Paid and Organic Search MarketingGoogle Search, Operators, and Parameters

    Google Search Shortcuts and Parameters

    Today, I was searching for an infographic on Adobe’s website and the results weren’t what I was looking for. Rather than going to a site and then searching internally, I almost always utilize Google shortcuts to search sites. This comes in extremely handy – whether I’m searching for a quote, a code snippet, or a specific filetype. In this case,…

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