Idfa
Articles Tagged idfa:
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Google’s Antitrust Suit is a Harbinger of Rough Waters for Apple’s IDFA Changes
While a long time coming, DOJ’s antitrust lawsuit against Google has arrived at an important time for the ad tech industry, as marketers are bracing for Apple’s crippling Identifier for Advertisers ( IDFA ) changes. And with Apple also being…
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SkAdNetwork? Privacy Sandbox? I stand with MD5s
Apple's June 2020 announcement that the IDFA would be an opt-in feature for consumers by September's iOS 14 release felt like the rug was pulled from under the 80 billion ad industry, sending marketers into a frenzy to find the next best…
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Apple iOS 14: Data Privacy and the IDFA Armageddon
At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers ( IDFA ) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the…
