Influencer Marketing
Articles Tagged influencer marketing:
- Social Media & Influencer Marketing
From De-influenced to Authentic: A Societal Shift Reflects Back on Social Media
Social media has given rise to a new generation of influencers seeking fame and fortune. Unlike Hollywood and sports celebrities, anyone can become an influencer if they successfully build a brand and following. However, influencers have recently faced backlash for being inauthentic in their appeal such as their appearances, lifestyle, and what they say and do. We are in the…
- Content Marketing
What Publication Editors Want From Guest Contributors in 2023
Consumers expect to be engaged and educated with steady streams of fresh content. In response to this need, publication editors are ensuring they serve up fresh content regularly. But just what are their collective content goals for this year? That’s what our exclusive report, The State of Contributed Content 2023, sought to answer. For this survey, we focused our efforts…
- Social Media & Influencer Marketing
The Top Social Media Trends for 2023
The growth of social media sales and marketing within organizations has been on an upward trajectory over the past few years and is expected to continue growing. As social media platforms evolve and user behavior shifts, businesses are recognizing the value of incorporating social media into their sales and marketing strategies. There are 4.76 billion social media users in the…
- Analytics & Testing
6 Steps to Find the Right Acquisition Channels for Scalable Growth
Marketing is essential to building brand awareness, driving sales, and fostering a sense of loyalty within a customer base. Even when leveraging self-serve and product-led growth strategies, you must first make people aware of your product before you can convert the average consumer into a loyal customer. That much hasn’t changed. What has changed, however, is the number of acquisition…
- E-commerce and Retail
What Is Dropshipping? Who Can Benefit? Tips On Getting Started
People are often reluctant to start an online store because of all the hassles and costs. But imagine if you find a supplier who will pay you the upfront inventory price of thousands of items and manage other operations. It is dropshipping. Dropshipping allows you to start a business and run it from anywhere. Sounds too incredible to be true?…
- Advertising Technology
What Are The 4 Ps Of Marketing? Should We Update Them For Digital Marketing?
The 4Ps of marketing are a model for deciding the key elements of a marketing strategy, developed by E. Jerome McCarthy, a professor of marketing, in the 1960s. McCarthy introduced the model in his book, Basic Marketing: A Managerial Approach. McCarthy’s 4Ps model was intended to provide a framework for businesses to use when developing a marketing strategy. The model…
- Email Marketing & Automation
B2B Martech: Applying Consumer Marketing Strategies In The Business World
The masses have spoken – between the demand for digitized customer experiences and streamlined digital business operations, the marketing technology space has grown an additional 24% since 2020. But most martech investments and advancements have been largely confined to the business-to-business (B2C) sector (e.g., augmented reality for e-commerce or grocery and improved digital payment options that help to encourage brand…
- E-commerce and Retail
PolyientX: Web3 and the Future of the Customer Experience With NFT Rewards and Loyalty Programs
Last year, NFTs took the world by storm as enthusiasts, celebrities, and brands rushed in to capture a wave of interest around these curious digital collectibles. In 2022, NFTs have evolved to become much more than expensive JPGs. As the technology and use cases shift, brands and their marketing teams have a unique opportunity to utilize NFTs for customer engagement,…
- Content Marketing
B2B Influencers Are On The Rise: What Does This Mean For Brands And The Future of B2B Marketing?
As consumers, we are familiar with business-to-consumer (B2C) influencer marketing campaigns. Over the past decade, influencer marketing has revolutionized the way that brands engage consumers, providing a way to raise awareness and promote purchasing to larger, and more targeted, audiences. But only recently have business-to-business (B2B) companies recognized the value of the creator economy, and their involvement with influencers is…
- Marketing & Sales Videos
How To Monetize Your TikTok Videos And Account
In the early days, there was no monetization of TikTok. Now, TikTok creators can make anywhere from a few hundred to half a million dollars through brand partnerships, influencer collaborations, influencer marketing, sponsored posts, and growing and selling TikTok accounts. TikTok reported 1 billion monthly active users worldwide. This represents a 45 percent growth over its July 2020 number of…
