Infographic
Articles Tagged infographic:
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Call To Action Best Practices: Offers, Verbiage, Design, Locations, and More
Every advertisement, email, or distributed piece of content that has been distributed by marketers should include a call to action (CTA). A prospect or customer that’s being informed wants… needs to be told what the next action(s) should be to either continue their research or to connect with your business. I’m stunned when we are hired by a client who…
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How Small Businesses Are Using And Benefitting From Social Media
Our small business prospects and clients often ask us about our expertise and use of social media to drive business results. I am a firm believer that businesses should have a strong social media presence, but I’d argue that it’s more about reputation management than it is driving direct business. The reality of social media is this… very few buyers…
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How to Develop A Compelling Unique Value Proposition
One of the constant battles I struggle with companies is to stop thinking about what they do and start thinking about why people use their product or service. I’ll give you a quick example… day to day, you’ll find me recording and editing podcasts, writing integration code, implementing third-party solutions, and training my clients. Blah, blah, blah… that’s not why…
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What’s the Difference Between AI and Machine Learning?
Terms like Artificial Intelligence (AI) and Machine Learning (ML) are no longer reserved for data scientists or Silicon Valley insiders. They’ve entered boardrooms, marketing strategies, customer service workflows, and sales dashboards. But while these technologies are often mentioned in the same breath, they are not the same. Understanding the distinction between AI and ML—and how each can be applied—can help…
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Why Your Business Should Invest in Infographics Immediately
Our agency has developed over 100 infographics and, by far, a powerful strategy that continues to prove successful for every client we’ve designed. We now do them for several agencies to extend their offerings to their clients. Businesses that publish infographics have 12% greater traffic volume. Graphs.net Infographics have benefits that go beyond the majority of content strategies: Cognition – if designed…
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Apple Marketing: 10 Lessons You Can Apply When Promoting Your Business
My friends love to give me a hard time for being such an Apple fanboy. I can honestly blame it all on a good friend, Bill Dawson, who bought me my first Apple device – an AppleTV… and then worked with me at a company where we were the first product managers to use MacBook Pros. I’ve been a fan…
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Online Video Advertising Statistics And Trends
While advertising budgets are declining in 2022, there’s one area that continues to skyrocket in popularity – online video advertising. I believe there are several reasons why this is happening: Bandwidth – the expansion and support of high speed internet across both desktops and mobile (cellular).Adoption – virtually every platform has adopted both short and long video formats as part…
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How Much Do Infographics Cost?
Businesses that publish infographics have 12% greater traffic volume What is an Infographic? Most content marketers think an infographic is simply wrapping a ton of data and statistics around a given premise. Ugh… we see these all over the web and rarely share them unless there’s something incredibly compelling about some of the stats found. We believe a balanced infographic…
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Spam Laws: A Comparison of US, UK, CA, DE, and AU
As the global economy becomes a reality, treaties are being signed that ensure that each country respects the laws of another and may even be able to take punitive action against companies that violate those laws. One area of focus for any company that’s sending emails internationally is understanding the nuances of each country as it refers to email and…
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Pretargeting versus Retargeting
You may notice after you visit a specific site that you begin to see advertisements on another site about them more and more. It’s not a coincidence. Systems like Google Adwords utilize a third-party cookie that enables them to see when you visit an advertiser’s site and then follow you as you visit other sites with advertisements. Retargeting is quite…
