Reading Time: 4 minutes The news of Apple ramping up its search engine efforts is exciting news in my opinion. I was always hoping that Microsoft could compete with Google… and was disappointed that Bing never really attained a significant competitive edge. With their own hardware and embedded browser, you’d think they could grab more market share. I’m not sure why they haven’t but Google absolutely dominates the market with 92.27% market share… and Bing has a mere 2.83%.
Reading Time: 6 minutes At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others. Given the magnitude of this change, I thought it would be helpful to create a
Reading Time: 2 minutes As brands and experts look to promote and monetize the expertise they have internally, a couple of opportunities are to launch channels on over-the-top (OTT) television platforms or to actually monetize and build curriculums, lesson plans, and subscription-based videos. The logistics and infrastructure necessary to launching custom television apps, integrating subscriptions, payment gateways, and streaming videos isn’t a simple one for a company. No doubt, as soon as you’d launch… app or payment processing requirements
Reading Time: 2 minutes EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the cost of paid social media programs. Why Employee Advocacy? Every company has a powerful, untapped resource with the potential to amplify marketing, drive sales & energize HR; the voice and networks of your employees. Simply put,
Reading Time: 2 minutes It’s not too often that I write about hardware, but the last year cohosting the Dell Luminaries podcast has really opened my eyes to the impact that hardware that has on productivity, efficiency, and innovation. While we’re often logging in and out of software every day – the hardware in the cloud and on our desk is transforming our organizations as well. With the growth of remote workforces, remote collaboration is becoming a necessity –