At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app advertising ecosystem in the past 10 years. For the advertising industry, IDFA removal will upend and potentially close companies, while creating a tremendous opportunity for others. Given the magnitude of this change, I thought it would be helpful to create a
Uscreen: Video On Demand and Native TV App Platform
As brands and experts look to promote and monetize the expertise they have internally, a couple of opportunities are to launch channels on over-the-top (OTT) television platforms or to actually monetize and build curriculums, lesson plans, and subscription-based videos. The logistics and infrastructure necessary to launching custom television apps, integrating subscriptions, payment gateways, and streaming videos isn’t a simple one for a company. No doubt, as soon as you’d launch… app or payment processing requirements
EveryoneSocial: Turn Your Employees into a Social Amplifier
EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the cost of paid social media programs. Why Employee Advocacy? Every company has a powerful, untapped resource with the potential to amplify marketing, drive sales & energize HR; the voice and networks of your employees. Simply put,
Chartio: Cloud-Based Data Exploration, Charts and Interactive Dashboards
Few dashboard solutiosnhave the ability to connect to just about everything, but Chartio is doing a great job with a user interface that’s easy to jump into. Businesses can connect, explore, transform, and visualize from just about any data source. With so many disparate data sources and marketing campaigns, it’s difficult for marketers to get a full-view into the lifecycle of a customer, attribution and their overall impact on revenue. Chartio By connecting to all
Kaleidoscope: A Diff App for Apple for Folders, Code, and Images
One of our clients required a new layout for their home page that required quite a bit of development throughout the pages of the theme. While we were great about commenting code, we hadn’t put together a full document on all the new and updated files that we’d developed and we weren’t checking each change into a repository (some clients do not want that). After the fact, it’s not fun to go back and audit
Vungle: Monetize your Mobile App with In-App Videos
The mobile app space is quite a competitive one and the days of creating an app, charging a few bucks, and expecting to get your return on investment are far behind us in most industries. However, in-app purchases and in-app advertising continue to help monetize the incredible investment that game and mobile app developers are investing. Vungle is one of the leaders in this industry, providing publishers a robust SDK for interactive video ads to