Dell EMC World: 10 Terms Transforming Information Technology

Reading Time: 4 minutes Wow, what a couple weeks! If you’ve noticed I haven’t been writing as frequently, it’s because I made one heck of a trip out to Dell EMC World where Mark Schaefer and I had the honor of interviewing the leadership across Dell Technology companies for their Luminaries podcast. To put this conference into perspective, I walked 4.8 miles the first day and averaged 3 miles every day after… and that was with taking constant rests

How the Internet Revolutionized Offline Retail

Reading Time: 2 minutes If you hadn’t heard, Amazon is opening a large network of pop-up shops in US malls, with 21 stores located in 12 states already open. The power of retail continues to attract consumers. While many consumers are taking advantage of online deals, experiencing a product in person still weighs high with shoppers. In fact The Internet has changed how businesses operate and customer shop forever. From simple things like customers looking for the phone number of a

10 Trends to Watch in Digital Marketing for 2016

Reading Time: 2 minutes We’ve got a great marketing podcast coming up where we discuss the incredible changes that are occurring just within the content marketing realm of digital marketing. But digital marketing continues to go through incredible transformations as well. This infographic from Cube points out the latest that marketers should be observing in 2016. Here are 10 Trends in Digital Marketing Return on Investment – the infographic speaks to getting beyond vanity metrics like traffic and shares, but

Trends on Facebook Marketers Should Be Aware Of

Reading Time: 2 minutes This past month, Facebook released yet another update affecting the News Feed, which allows users much more control over the people and content that they wish to see first. Pagemodo has comprised a list of 10 trends from research conducted throughout this year on Facebook. I’ve added some commentary on why you should be aware of it with your social media marketing efforts. Facebook Video Domination – While video is skyrocketing on Facebook, be aware

Customer Facing Devices and How You Can Market with Them

Reading Time: 2 minutes In modern day marketing, the CMO’s job is getting more and more challenging. Technologies are changing consumer behavior. For companies, it has become difficult to provide consistent brand experiences across retail locations and their digital properties. Customers’ experience between a brand’s online and physical presence varies widely. The future of retail lies in bridging this digital and physical divide. Customer Facing Devices create relevant and contextual Digital Interactions to elevate customer experience at physical locations.