Iot
Articles Tagged iot:
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Internet of Things: What Is IoT? AIoT? How Is IoT Advancing Customer Experiences Now And In The Future?
The Internet of Things ( IoT ) refers to the interconnection of various devices and objects through the internet, allowing them to collect, exchange, and analyze data. This technology enables devices to communicate with each other and with users, creating…
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Marketing Takeaways for the Convergence of Television and Internet
The convergence of television and the internet represents one of the most significant shifts in media consumption behavior and content distribution strategies in recent years. The television industry is undergoing a radical evolution, with a surge in new technologies and…
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5 Reasons Companies Are Going Headless
Choosing the right content and commerce platform is a critical decision for digital leaders. And whether to opt for a headless solution or an all-in-one suite is one of the most important considerations. Headless solutions have been rapidly gaining traction…
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10 Modern Technologies That Are Transforming Digital Marketing
The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don't believe digital marketing today is being disrupted by any modern technology, I believe it's being transformed by it. Marketers who adapt and…
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How the Internet Revolutionized Offline Retail
The Internet has completely transformed consumer behavior and reshaped how physical stores operate. While early fears suggested e-commerce would destroy traditional retail, the opposite has happened—digital technologies have enabled brick-and-mortar businesses to evolve, compete, and thrive in a connected world.…
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Prospects Of Combining Blockchain Technology And Internet Of Things
The technology behind Bitcoin allows transactions to be carried out reliably and securely without the need for an intermediary. These technologies have gone from being practically ignored to becoming the focus of the innovation of the big banks. Experts estimate…
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The Amazing Marketing Opportunity Coming With IoT
I was asked to speak at a regional event on the Internet of Things . As co-host of the Dell Luminaries podcast , I've had a ton of exposure to Edge computing and the technological innovation already taking shape. However,…
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Adopting IoT: Why Marketers Must Embrace the Digital Evolution
In Internet of Things: Digitize or Die by Nicolas Windpassinger, the author delivers more than a roadmap for technological transformation—he delivers a wake-up call. Drawing from years of experience in digital ecosystems and industrial automation, Windpassinger writes with urgency and…
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Vibenomics Audio Out-Of-Home Advertising: Personalized, Location-Based Music and Messaging
Prime Car Wash CEO Brent Oakley had a problem. His premium car washes were a hit, but while his customers waited for their cars, no one engaged them about the new products and services he offered. He created a platform…
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Modern Marketing: Eight Core Pillars
Modern marketing has transformed dramatically in recent years, shaped by technological advances and changing consumer behaviors. Here are the essential pillars that define successful marketing strategies in today's landscape: Customer-Centric Brand Experience : Today's marketing focuses on creating meaningful customer…
