Plezi One: A Free Tool To Generate Leads With Your B2B Website

After several months in the making, Plezi, a SaaS marketing automation software provider, is launching its new product in public beta, Plezi One. This free and intuitive tool helps small and medium-sized B2B companies transform their corporate website into a lead generation site. Find out how it works below. Today, 69% of companies with a website are trying to develop their visibility through various channels such as advertising or social networks. However, 60% of them

Hey DAN: How Voice to CRM Could Bolster Your Sales Relationships and Keep You Sane

There are just too many meetings to pack into your day and not enough time to record those valuable touch points. Even pre-pandemic, sales and marketing teams typically had over 9 external meetings a day and now with remote and hybrid working bedding in for the longer-term, virtual meeting volumes are soaring. Keeping an accurate record of these meetings to ensure that relationships are nurtured and valuable contact data is not lost has become a

B2B Content Marketing Trends

The pandemic substantially disrupted consumer marketing trends as businesses adjusted to government actions taken to attempt to prevent the rapid spread of COVID-19. As conferences were shut down, B2B buyers moved online for content and virtual resources to assist them through the stages of the B2B buyer’s journey. The team at Digital Marketing Philippines has put together this infographic, B2B Content Marketing Trends in 2021 that drives home 7 trends central to how B2B content

Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins

Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. This was true in the B2B and B2C space: The pandemic may have fast-forwarded digital transformation roadmaps

Outsourcing B2B Lead Generation 2021: Top 10 Reasons to Love Outbound

If you’re involved in any B2B organization, you’ll be quick to learn that lead generation is an essential part of doing business. In fact: 62% of B2B professionals said that increasing their lead volume is the top priority.  Demand Gen Report However, it’s not always easy to generate enough leads to guarantee a quick return on investment (ROI)—or any profitability, for that matter. A whopping 68% of businesses reported struggling with lead generation, and another