Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. This was true in the B2B and B2C space: The pandemic may have fast-forwarded digital transformation roadmaps
If you’re involved in any B2B organization, you’ll be quick to learn that lead generation is an essential part of doing business. In fact: 62% of B2B professionals said that increasing their lead volume is the top priority. Demand Gen Report However, it’s not always easy to generate enough leads to guarantee a quick return on investment (ROI)—or any profitability, for that matter. A whopping 68% of businesses reported struggling with lead generation, and another
The internet conveniently describes bots to be software applications that run automated tasks for companies over the internet. Bots have been around for quite some time now, and have evolved from what they first used to be. Bots are now tasked with carrying out a wide array of tasks for a diverse list of industries. Regardless of whether we are aware of the change or not, bots are an integral part of the marketing mix currently. Bots
Gated content is a strategy used by many B2B companies to give away good and meaningful content to get some good leads in exchange. Gated content cannot be directly accessed and one can get it after exchanging some important information. 80% of B2B marketing assets are gated; as gated content is strategic to B2B lead generation companies. Hubspot It is important to know the significance of gated content if you are B2B enterprise and such
A client publishes a paid advertisement promoting a quick quote in the ad… the call is routed to a call center where the quote isn’t provided. Oops. Another client rotates keywords frequently since they’re not getting conversions. Oops… the purchase form submits to a page not found. Yet another client incorporates CAPTCHA on a lead generation form… that never actually works. Oops. These are all examples that cost the companies thousands of dollars in paid
Today social media platforms have a key role to play in our lives. Billions of people around the globe use them to communicate, have fun, socialize, access to news, search for a product/ service, shop, etc. Your age or background is not important. Social networks will affect your daily routine significantly. You can reach out to people with similar interests to yours and build a long-lasting friendship even anonymously. You can sympathize with many other people across
Choose customer empathy and customer experience as an important ingredient of your strategy and you might as well have already found the missing piece that can now complete the lead generation puzzle!
Metadata is the autonomous demand platform that optimizes your social and digital ad spend to help you quickly create more quality demand and pipeline from your target accounts. Their patented AI and machine learning platform analyzes historical CRM data to identify who should be seeing your ads, then a multivariate testing engine tests hundreds of variations and optimizes to what delivers the best results most efficiently. The result is a quality pipeline from target accounts