Alteryx: The Analytic Process Automation (APA) Platform

When my company assists and drives digital transformation journeys in enterprise companies, we focus on 3 key areas – people, processes, and platforms. We then create a vision and roadmap to help the company automate and build efficiencies internally as well as transform the customer experience externally. It’s a difficult engagement that can take months, incorporating dozens of meetings with leadership and in-depth analysis of the data, platforms, and integrations that the business is dependent

Contextual Targeting: Building Brand Safety In A Cookie-less Era

Brand safety is an absolute must for marketers moving forward in this politically and economically volatile environment and could even make the difference in staying in business.  Brands are now having to pull ads regularly because they appear in inappropriate contexts, with 99% of advertisers concerned about their ads appearing in brand-safe environments.  There is good reason for concern Studies have shown ads that appear near negative content result in a 2.8 times reduction in

Learn How to Increase Revenue By Harnessing The Awesome Power of Your Tiny Search Box

Search is the universal language. And the search box is the portal to all your answers. At home daydreaming about a new couch for your apartment? Google best sleeper couches for small apartments. At work trying to help a customer understand their subscription options? Search your intranet for the most up-to-date pricing and details to share with them.  At peak performance, search and browse boosts top and bottom line. Customers buy more and stay loyal,

3 Steps to a Strong Digital Strategy for Publishers that Drive Engagement & Revenue

As consumers have moved increasingly to online news consumption and have so many more options available, print publishers have seen their revenue plummet. And for many, it’s been tough to adapt to a digital strategy that actually works. Paywalls have been mostly a disaster, driving subscribers away toward the abundance of free content. Display ads and sponsored content have helped, but direct sold programs are labor-intensive and costly, making them entirely out of reach for

How To Know Your B2B Customers With Machine Learning

B2C firms are considered as the front-runners in customer analytics initiatives. Various channels like e-commerce, social media, and mobile commerce have enabled such businesses to sculpt marketing and offer excellent customer services. Especially, extensive data and advanced analytics via machine learning procedures have enabled B2C strategists to better recognize consumer behavior and their activities through online systems.  Machine learning also offers an emerging capability to obtain insights on business customers. However, adoption by B2B firms

GRM Content Services Platform: Bringing Intelligence to Your Business Processes

Enterprise Content Management (ECM) platforms continue to advance their offerings, not just becoming document repositories, but actually providing intelligence for business processes. GRM’s Content Services Platform (CSP) is much more than a document management system. It’s a solution where shareable documents can be created and then business workflows can be optimized. GRM’s CSP allows a content management system (CMS) to integrate data analytics, machine learning, intelligent data capture, and DMS software to manage documents, version tracking,