MOLOCO Cloud: Data-Driven, AI-Powered Mobile Ad Solutions for Mobile Apps

MOLOCO Cloud is an automated buying platform for ad inventory across the world’s leading programmatic exchanges and in-app ad networks. Now available as a cloud-based platform for all app marketers, MOLOCO Cloud is powered by proprietary machine learning technology that empowers mobile marketers to leverage first-party data and contextual signals from across the programmatic ecosystem to automatically optimize ad campaigns based on a variety of performance metrics. MOLOCO Cloud Features Include Exchanges – reach mobile

Deduplication: Best Practices For Avoiding Or Correcting Duplicate Customer Data

Duplicate data does not only reduce the accuracy of business insights, but it compromises the quality your customer experience as well. Although the consequences of duplicate data are faced by everyone – IT managers, business users, data analysts – it has the worst impact on a company’s marketing operations. As marketers represent the company’s product and service offerings in the industry, poor data can quickly deface your brand reputation and lead to delivering negative customer

Imagga: An API for Image Recognition Integration Powered By Artificial Intelligence

Imagga is an all-in-one image recognition solution for developers and businesses to incorporate image recognition into their platforms. The API offers a host of features, including: Categorization – Automatically categorize your image content. Powerful API for instant image classification. Color – Let colors bring meaning to your product’s photos. Powerful API for color extraction. Cropping – Automatically generate beautiful thumbnails. Powerful API for content-aware cropping. Custom Training – Train Imagga’s image AI to better organize

4 Ways Machine Learning Is Enhancing Social Media Marketing

With more people being involved in online social networking every day, social media have become an indispensable part of marketing strategies for businesses of all kinds. There were 4.388 billion internet users worldwide in 2019, and 79% of them were active social users. Global State of Digital Report When used strategically, social media marketing can contribute to a company’s revenue, engagement, and awareness, but simply being on social media does not mean making use of

Alteryx: The Analytic Process Automation (APA) Platform

When my company assists and drives digital transformation journeys in enterprise companies, we focus on 3 key areas – people, processes, and platforms. We then create a vision and roadmap to help the company automate and build efficiencies internally as well as transform the customer experience externally. It’s a difficult engagement that can take months, incorporating dozens of meetings with leadership and in-depth analysis of the data, platforms, and integrations that the business is dependent

Contextual Targeting: Building Brand Safety In A Cookie-less Era

Brand safety is an absolute must for marketers moving forward in this politically and economically volatile environment and could even make the difference in staying in business.  Brands are now having to pull ads regularly because they appear in inappropriate contexts, with 99% of advertisers concerned about their ads appearing in brand-safe environments.  There is good reason for concern Studies have shown ads that appear near negative content result in a 2.8 times reduction in

Learn How to Increase Revenue By Harnessing The Awesome Power of Your Tiny Search Box

Search is the universal language. And the search box is the portal to all your answers. At home daydreaming about a new couch for your apartment? Google best sleeper couches for small apartments. At work trying to help a customer understand their subscription options? Search your intranet for the most up-to-date pricing and details to share with them.  At peak performance, search and browse boosts top and bottom line. Customers buy more and stay loyal,

3 Steps to a Strong Digital Strategy for Publishers that Drive Engagement & Revenue

As consumers have moved increasingly to online news consumption and have so many more options available, print publishers have seen their revenue plummet. And for many, it’s been tough to adapt to a digital strategy that actually works. Paywalls have been mostly a disaster, driving subscribers away toward the abundance of free content. Display ads and sponsored content have helped, but direct sold programs are labor-intensive and costly, making them entirely out of reach for