Machine Learning
Articles Tagged machine learning:
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Advertising Technology
Quartile: Centralized, AI-Powered Optimization For E-commerce Cross-Channel Advertising
Ecommerce advertisers face a range of challenges in their advertising endeavors. Maximizing advertising performance across various channels is crucial for brands and agencies. Quartile has developed an award-winning platform that addresses these obstacles and empowers e-commerce advertisers to achieve optimal results. Here are the key challenges that Quartile overcomes for e-commerce advertisers: Managing Multiple Channels: Advertising across multiple channels is…
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Artificial Intelligence
The AI Onslaught: Why Only Businesses with Authority Branding Will Survive
Building an exceptional business involves more than just delivering superior products or services. In this fast-paced, technology-driven world, it’s also about creating a strong, authoritative brand – a brand that not only resonates with your target audience but also distinguishes you from the competition. Integrating AI technology into your business is an increasingly popular strategic move, but before you delve…
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Advertising Technology
4 Strategies For Improving Programmatic Advertising Results
The introduction of programmatic advertising – automated purchasing and selling digital ad space – is one of the most significant breakthroughs in advertising. As most of us continually seek ways to increase our audience reach, every click, view, and interaction has become increasingly important. Programmatic ad spending soared to a staggering 418.4 billion U.S. dollars in 2021, and it’s expected…
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Advertising Technology
Understanding and Combating Ad Fraud: A Comprehensive Guide
Ad fraud has emerged as a serious concern that undermines the efficiency and integrity of online advertising technology (Adtech). Ad fraud is a deceptive practice that disrupts the normal functioning of advertising operations, leading to substantial monetary losses for advertisers and diluting the effectiveness of ad campaigns. The global cost of ad fraud is estimated to reach $100 billion in…
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Sales and Marketing Training
Mastering the Digital Landscape: Three Ways to Enhance Your Online Brand Presence for Today’s Marketing Demands
People are online a lot. More than 30 percent of U.S. adults say they are online almost constantly, a number that continues to climb. Whether we are logging in for work or scrolling through our feeds in the supermarket checkout line, it’s clear that we are digital-first and online-oriented. Pew Research Center We are also navigating an increasingly crowded online…
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Artificial Intelligence
Chatbase: Train ChatGPT and Launch Your Intelligent Website ChatBot Without Any AI Expertise
The traditional chatbot developed years ago had a simple experience… ask a question and the bot attempted to comprehend the question and provide a relevant answer. Designing a chatbot experience was rudimentary: searching for keywords and phrases, utilizing logic trees to provide direction, and rarely responding appropriately. For the most part, I believe most users (like myself) found them infuriating,…
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Advertising Technology
Jooble: Programmatic Job Advertising (PJA) and Price-Per-Job (PPJ) Marketing Automation
Recruitment marketing, or job tech marketing, is a rapidly evolving industry that requires continuous adaptation to stay ahead of the competition. Given the growing demand for candidates, the job industry players tend to automate most of the routine job marketing. At Jooble, we understand the importance of offering flexible and practical solutions to our partners, so we have developed the…
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Advertising Technology
How Creative Management Platforms Help Media Buyers Manage Personalized Ad Campaigns Across Channels
With new advertising platforms like TikTok, retail media networks (RMN), or connected TV (CTV) ad platforms added to the ad channel mix, media buyers are pressured to craft and distribute more creatives that resonate with people than before. Additionally, strengthened privacy regulations left them without precise techniques for audience targeting, such as third-party (3p) cookies and mobile IDs. That means…
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Artificial Intelligence
How AI Can Improve Customer-Brand Relationships
As a design strategist and user experience (UX) researcher working in tech, I’m always trying to learn from people to design the most engaging digital experiences. I want to understand how they think, feel, act, and, most importantly, why they do so in a certain way to come up with the most interesting concepts. To keep innovation happening, and our…
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Advertising Technology
Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click (PPC) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and his team pushed for answers, eventually the firm informed him that they were backing out of the engagement. The money he invested…
