Marketing Automation
Articles Tagged marketing automation:
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Smart Contracts Explained: How Blockchain is Automating Sales and Marketing
The global smart contracts market is projected to grow from USD 2.14 billion in 2024 to USD 2.69 billion in 2025, exhibiting a CAGR of 23.9 % Metatech Insights Smart contracts are digital agreements that self-execute when predefined conditions are met. They’re written as code…
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The Evolution and Future of Fintech Marketing
Financial technology ( fintech ) represents a revolutionary shift in how financial services are delivered and marketed to consumers. Unlike traditional industries where social sharing drives adoption, financial services must navigate unique challenges around privacy, security, and deep personal money…
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10 Proven Methods To Capture Email Addresses from Your Social Media Followers
The relationship between businesses and social media platforms creates an interesting dynamic. While platforms provide access to your audience, they control that access and monetize it through advertising. And, of course, they also monetize your followers through your competitors' advertising.…
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Mastering Inbound Marketing: The Complete Strategic Guide For Heading Into 2025
I spoke to a colleague recently who knew they needed to enhance their digital presence and inbound marketing efforts but felt overwhelmed about where to start. While inbound marketing fundamentals haven't changed, the technology and strategies that power successful campaigns…
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The Future of Marketing: A Roadmap to AI-Driven Customer Experience Orchestration
The marketing landscape is fundamentally transforming, driven by the convergence of artificial intelligence ( AI ), predictive analytics, and composable technologies. As we move toward 2030, the traditional boundaries between human creativity and machine capability are blurring, creating new possibilities…
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Inita: 10 Ways an AI Assistant Can Transform Your Small Business Marketing Efforts
Small business owners' workdays are filled with countless tasks. If you're like most entrepreneurs, marketing takes a back seat to running your day-to-day operations. Creating social media posts, updating your website, and keeping your online presence fresh can feel like…
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Key Trends for CMOs in 2025: AI Integration Is Make-or-Break for Marketing Success
The latest CMO Radar Report from Infosys reveals that artificial intelligence ( AI ) has moved beyond experimentation to become a critical driver of marketing success. The comprehensive study provides compelling evidence that AI adoption and effective implementation will be…
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LearnSQL: SQL Is The Essential Skill Modern Marketers Can’t Ignore
AI and automation are increasingly threatening marketing jobs; but one skill stands out as a career safeguard: SQL (Structured Query Language). While it might sound technical, SQL has become an indispensable tool for modern marketers who want to stay competitive…
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Rewardful: All-In-One Affiliate Marketing Management for SaaS Providers
Affiliate programs are very effective marketing strategies in which businesses incentivize individuals or other businesses ( affiliates ) to promote their products or services in exchange for a commission on successful referrals. This performance-based model is particularly effective in the…
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Iterable: Drive ROI with AI-Powered, Seamless, Personalized Cross-Channel Customer Journeys
Marketers are often challenged to connect with their customers on a personal level. It's no longer enough to collect data; you need to activate it to create meaningful experiences that resonate with your audience. This is where Iterable comes in,…
