Marketing Automation
Articles Tagged marketing automation:
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Accrisoft Freedom: Websites and Mobile Apps for Your Membership Organization
Accrisoft Freedom is a content management system (CMS) and management platform designed to cater specifically to the needs of membership-based organizations. This includes non-profit organizations, chambers of commerce, trade associations, and other similar entities. With a focus on mobile-first, Accrisoft Freedom offers an extensive range of features and functionality to help your membership organization build and maintain your website, while…
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Keap: A Powerful CRM With Sales and Marketing Automation for Small Businesses
Every industry has unique needs when it comes to Customer Relationship Management (CRM) and sales and marketing automation. Keap has the flexibility to meet your small business’s needs… with users in accounting, coaching, consulting, financial advisors, gyms, fitness, insurance, marketing agencies, non-profits, photographers, real estate, startups, and professional services. Keap CRM Keap is ideal for growing small businesses that are…
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Sales Technology: Past, Present, and Future
While the overarching focus of the content on Martech Zone is MarTech-related, sales technology is often overlooked. However, having a robust MarTech stack without sales technology leaves a huge opportunity gap within an organization. It’s why we are constantly introducing and discussing sales as part of the overall strategy when it comes to an organization’s digital transformation. It’s important to…
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Wishpond: Boost Engagement with These Smart Sweepstakes and Social Media Contest Tools
Creating momentum with your marketing can be a challenge—especially when your audience is distracted, your ads are expensive, and your email list has stalled. What if one campaign could spark excitement, attract new followers, and turn them into leads automatically? Sweepstakes are one of the most efficient and affordable ways to grow your audience, and when built correctly, they’re also…
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ConvertKit: How Creators Grow, Engage, and Monetize Their Online Audience
Building a following is virtually limitless online, but it brings many challenges. Getting someone to follow you isn’t difficult… but keeping them engaged, offering them opportunities to do business with you, and scaling your ability to monetize your strongest connections is the difficulty. If you have a thousand followers, how do you connect personally with them and capitalize on those…
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Snov.io: A Complete Platform For Email Prospecting And Cold Outreach
There’s not a day that goes by that I do not receive an email about a product, service, or other company interested in somehow doing business with mine. It’s a strategy that clearly works – or else companies wouldn’t invest heavily in prospect data, tracking systems, and sales teams to reach out to prospective customers. While it may be classified…
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Customer.io: Automated Marketing Messages that Convert
You’ve got your customer acquisition funnel dialed in. Your retention strategy is all plotted out. And you’ve got a warehouse full of customer data. So why aren’t enough people converting, and where’s all that churn coming from? Chances are, your marketing messages just don’t line up with your customers’ actual needs in the moment. And when they don’t see immediate…
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How Kelly-Moore Paints Made the Leap to SugarCRM to Fuel Innovation and Business Transformation
The race to differentiate the customer experience has many organizations looking to re-platform their customer relationship management (CRM) systems. This was the case with Kelly-Moore Paints. Shrugging off its existing CRM provider, the paint company made the move to SugarCRM. Today, Kelly-Moore Paints applies Sugar’s scalable, out-of-the-box, AI-driven CRM platform for sales and marketing automation, fueling innovation and business transformation.…
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Three Ways Marketing Agencies Are Innovating and Growing Value With Their Clients
Digital marketing is one of the fastest-evolving industries. Driven by economic instability and fast-emerging technology, it changes yearly. Is your marketing agency keeping up with all those changes, or are you providing the same service you did ten years ago? Don’t get me wrong: It is perfectly ok to be good at one specific thing and have years of experience…
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Friendbuy: Drive ROI With Smarter Loyalty and Referral Tools
Customer acquisition costs are rising, competition in e-commerce is fierce, and retaining customers has never been more critical. Many brands find themselves spending heavily on ads, only to see diminishing returns, as customer churn erodes their profitability. To achieve sustainable growth, businesses need more innovative ways to both win new customers and maximize the value of existing ones. Friendbuy Friendbuy…
