Marketing Automation
Articles Tagged marketing automation:
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How to Effectively Choose and Manage Your MarTech Investment
The MarTech world has exploded. In 2011, there were only 150 martech solutions. Now there are over 9,932 solutions available to industry professionals. There are more solutions now than ever before, but companies face two main challenges regarding selection. Investing…
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What Is A Digital Experience Platform (DXP)?
As we navigate deeper into the digital era, the competitive landscape is witnessing a significant shift. Businesses today don't solely compete based on the quality of their products or services. Instead, they are increasingly focusing on delivering a seamless, personalized,…
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What Is A Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell,…
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What Is MarTech? Marketing Stacks, Marketing Technology Landscape, And Martech Resources
You may get a chuckle out of me writing an article on MarTech after publishing over 6,000 articles on marketing technology for over 16 years (beyond this blog's age... I was on blogger previously). I do believe it's worth publishing…
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Mailchimp: More Than An Email Service Provider, A Digital Marketing Suite
If you're looking for an email service provider ( ESP ), there's no doubt that you've heard of Intuit Mailchimp or have seen their ads... everywhere. Over the years, the platform has evolved to offer a wide range of services…
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Uberall: The AI-Powered Multi-Location Marketing Platform
Businesses with multiple locations struggle to maintain consistent online visibility and engagement. Managing listings, responding to reviews, tracking analytics, and engaging customers across multiple platforms can quickly become overwhelming. Without a streamlined system, businesses risk losing potential customers to competitors…
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Accrisoft Freedom: Websites and Mobile Apps for Your Membership Organization
Accrisoft Freedom is a content management system ( CMS ) and management platform designed to cater specifically to the needs of membership-based organizations. This includes non-profit organizations, chambers of commerce, trade associations, and other similar entities. https://youtu.be/XxJ5X03ddpE With a focus…
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Keap: A Powerful CRM With Sales and Marketing Automation for Small Businesses
Every industry has unique needs when it comes to Customer Relationship Management ( CRM ) and sales and marketing automation. Keap has the flexibility to meet your small business’s needs... with users in accounting, coaching, consulting, financial advisors, gyms, fitness,…
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Sales Technology: Past, Present, and Future
While the overarching focus of the content on Martech Zone is MarTech -related, sales technology is often overlooked. However, having a robust MarTech stack without sales technology leaves a huge opportunity gap within an organization. It's why we are constantly…
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Wishpond: Boost Engagement with These Smart Sweepstakes and Social Media Contest Tools
Creating momentum with your marketing can be a challenge—especially when your audience is distracted, your ads are expensive, and your email list has stalled. What if one campaign could spark excitement, attract new followers, and turn them into leads automatically?…
