Marketing Automation

Articles Tagged marketing automation:

  • Mobile Marketing, Messaging, and AppsText Message (SMS) Opt-In Strategies for 2025

    Unlocking Success with Text Message Marketing (SMS) Opt-In Strategies in 2025

    SMS marketing has emerged as a powerful tool for businesses to connect directly, efficiently, and personally with customers. It’s clear that SMS is no longer just an optional add-on—it’s a core strategy. Last year, 80% of businesses used SMS marketing, and 70% increased their SMS budgets. Source: SimpleTexting However, success in this channel begins with a crucial first step: getting…

  • Sales Enablement, Automation, and PerformanceHyperise: Drive Sales Engagement with No-Code HYPER- Personalization in Text, Images, and Video

    Hyperise: Drive Sales Engagement with No-Code Personalization in Text, Images, and Video

    Generic marketing no longer cuts it. Customers crave personalized interactions that feel tailor-made for their unique needs. Yet, delivering hyper-personalized experiences at scale can be an insurmountable challenge for sales and marketing teams. This is where Hyperise comes in—a platform designed to make personalization simple, effective, and scalable. Hyperise Hyperise is a cutting-edge personalization platform that empowers businesses to create…

  • Artificial IntelligenceMarketing Challenges And Solutions for 2025

    Six Marketing Challenges Heading Into 2025… And Solutions To Overcome Them

    I’ve never been a fan of word predictions, although it’s New Year’s Eve, and that’s at the top of my mind of most year-end wrap-ups. If I were to sum up the transition from 2024 to 2025, I’d focus on two terms: AI and uncertainty. I’m optimistic about the rapid iterations and realization that AI will dominate every organization’s marketing…

  • E-commerce and RetailClaspo: Email, Lead, E-Commerce Smart Popup Builder

    Claspo: Boost Your Online Sales or Lead Capture With Smart Popups

    Capturing and retaining visitor attention is more challenging than ever. Website owners and marketers strive to convert fleeting visits into meaningful interactions, leads, and sales. However, achieving this without disrupting the user experience requires a delicate balance and tools. Claspo Enter Claspo, a versatile popup builder designed to enhance user engagement and maximize conversions on your website. With its intuitive…

  • Sales Enablement, Automation, and PerformancePriceGuide: Generate More Website Leads with AI-Driven Pricing Estimator

    PriceGuide: Unlock More Website Leads with AI-Driven Pricing Estimators

    Navigating generating leads in a competitive service-based industry can feel overwhelming. Customers demand transparency, and businesses must provide accurate, upfront pricing to gain trust and stand out from competitors. Yet, traditional methods are often slow, costly, and fail to meet customer expectations. PriceGuide PriceGuide is transforming the pricing landscape. This innovative platform empowers service providers to create AI-driven pricing estimators…

  • Advertising TechnologyB2B Lead Generation: Hybrid CPL and CPM Acquisition

    Maximizing Marketing Efficiency: Why CPL is Challenging CPM for B2B Success

    As B2B marketers head into the new year, the pressure to achieve more with fewer resources intensifies. Marketers are scrutinizing their strategies to ensure optimal returns on their investments, and two fundamental investment approaches— Brand-Building, activated typically by CPM executions (Cost-per-Thousand Impressions), and Demand Creation (activated by performance-based media which includes CPL executions (Cost-per-Lead)—are the two primary marketing strategies often…

  • Sales and Marketing TrainingGartner's Six Stages of the B2B Buyer's Journey

    The Six Stages of the B2B Buyer’s Journey

    Over recent years, many articles have been written on buyer journeys and how businesses must transform to accommodate digital changes in buyer behavior. The phases that a buyer walks through are critical to your overall sales and marketing strategy, ensuring that you provide information to prospects or customers where and when they’re looking for it. How Digital Changed Everything The…

  • Social Media & Influencer MarketingBeacons: AI-Powered Link-In-Bio Aggregator for Creators and Monetization

    Beacons: Unite Your Social Links and Monetize Your Creator Content

    The digital creator economy has evolved far beyond simple content creation. Creators are active across multiple platforms – Instagram, TikTok, YouTube, Twitter, and more – but most social networks only allow one link in your bio. This limitation makes it challenging to share your full body of work, connect with your audience, and monetize your content effectively. Beacons Beacons is…

Back to top button
Close

Adblock Detected

We rely on ads and sponsorships to keep Martech Zone free. Please consider disabling your ad blocker—or support us with an affordable, ad-free annual membership ($10 US):

Sign Up For An Annual Membership