Marketing
Articles Tagged marketing:
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The New Rules of Customer Engagement
Customer engagement has become the centerpiece of modern business strategies, crucial in fostering loyal relationships between brands and their clients. It is about creating meaningful interactions with customers at various points in their journey with a product or service. Here…
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Hive: Collaborative, Efficient Campaign and Workflow Management for Marketing Teams and Agencies
Marketing teams and agencies increasingly recognize the importance of robust project management platforms to scale their operations efficiently. With the burgeoning demand for more personalized and diverse marketing strategies, these teams face the challenge of managing complex projects, often with…
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Using Your Heart in Business: Six Steps To Resolving Conflicts And Grow Customer Loyalty
The significance of personal relationships cannot be overstated. At its core, business is not just about transactions; it's about connections. Consumers and businesses alike yearn for interactions that go beyond the superficial level. They seek to be heard, understood and…
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Magic Studio: Every GenAI Visual Tool You Need, All in a Single Subscription
Visual generative AI ( genAI ) platforms are emerging all over the web, and I've shared several here that provide compelling results. It's still a young industry; technology advances almost daily as these engines continually enhance their learning capabilities. Most…
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How and Why To Write a Book
It's been [yearssince startdate="8/9/2010"] years since I wrote my first book , and I've been anxious to write another one ever since. While we live in the digital era, you may be surprised that books continue to draw much attention…
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Optimizing Security and Productivity in Marketing Teams: Best Practices in Password Management
One of the first tasks in taking over a new marketing position or managing a new client with your agency is getting control of the different marketing, advertising, social media, and content platforms. It can be frustrating when login and…
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Growave: The All-In-One Marketing Toolkit for Enhanced Shopify Engagement
Shopify store owners often face the challenge of piecing together various marketing solutions to cater to their customer's diverse needs. From managing loyalty programs and rewards to handling wishlists, single sign-on ( SSO ), referral systems, tiered offerings, and user-generated…
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How To Write Your Marketing Plan for 2024
In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research…
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Shuffll: An AI-Driven Co-Pilot for Producing Your Marketing Videos
If you've been reading my articles on artificial intelligence , you've likely seen my excitement and optimism at deploying AI in everything we do in marketing. At this point in our industry, I don't believe AI is a replacement for…
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AI: Why I Walked Away From My Agency After 15 Years
This week, I left the agency world behind to join a company started by colleagues I highly respect in the Software as a Service industry. I'll explain why, but first, I'd like to give some background on my career. You…
