Marketing

Articles Tagged marketing:

  • Artificial IntelligenceMagic Studio: Suite of Visual AI tools for Generative AI (GenA)

    Magic Studio: Every GenAI Visual Tool You Need, All in a Single Subscription

    Visual generative AI (genAI) platforms are popping up all over the web, and I’ve shared quite a few here when they provide compelling results. It’s still a young industry; technology advances almost daily as these engines enhance their learning. Most of the image modification and creation AI tools you’re seeing are actually powered by the larger AI platforms but provide…

  • Marketing BooksHow to write a book. Why to write a book.

    How and Why To Write a Book

    It’s been years since I wrote my first book, and I’ve been anxious to write another one ever since. While we live in the digital era, you may be surprised that books continue to draw much attention and sales – especially business books. Approximately 80.64 million business and economics category print books were sold in 2021 representing 25% of adult non-fiction…

  • E-commerce and RetailGrowave: All-in-one marketing platform for shopify (loyalty, rewards, referral, vip)

    Growave: The All-In-One Marketing Toolkit for Enhanced Shopify Engagement

    Shopify store owners often face the challenge of piecing together various marketing solutions to cater to their customer’s diverse needs. From managing loyalty programs and rewards to handling wishlists, single sign-on (SSO), referral systems, tiered offerings, and user-generated content (UGC), the journey to creating a cohesive marketing strategy can be complex and fragmented. The primary challenge lies in integrating these…

  • Sales and Marketing TrainingHow to Write A Marketing Plan

    How To Write Your Marketing Plan for 2024

    In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research To prepare for writing a marketing plan, incorporating the Agile Marketing Journey is essential. This journey consists of five stages:…

  • Marketing & Sales VideosShuffll AI-Driven Video Marketing Assistant

    Shuffll: An AI-Driven Co-Pilot for Producing Your Marketing Videos

    If you’ve been reading my articles on artificial intelligence, you’ve likely seen my excitement and optimism at deploying AI in everything we do in marketing. At this point in our industry, I don’t believe AI is a replacement for humans, especially generative AI (genAI). GenAI is basically a language prediction model, not necessarily creative or factual. GenAI generates text based…

  • Artificial IntelligenceOpenINSIGHTS - The AI Iceberg

    AI: Why I Walked Away From My Agency After 15 Years

    This week, I left the agency world behind to join a company started by colleagues I highly respect in the Software as a Service industry. I’ll explain why, but first, I’d like to give some background on my career. You can skip this section, but it shines a light that may help you navigate your career. I enlisted as an…

  • Artificial IntelligenceAI Suggests: GenAI Content Writing Assistant

    AI Suggests: Generate Fresh, Unique Content With This Pay-As-You-Go AI Assistant

    The need for consistent, creative, and compelling content is paramount. I utilize several Generative AI (GenAI) platforms throughout my workday to research the content that I produce for Martech Zone and my clients. I’m not a copy-and-paste AI junkie, though. I believe these platforms do a great job at research and validation, but I ultimately want my voice in the…

  • Customer Data PlatformsZinklar: Global Market Research for Data-Driven Marketing Excellence

    Zinklar: Global Market Research for Data-Driven Marketing Excellence

    Staying ahead of the curve is not just an advantage; it’s a necessity. Marketers who do not utilize market research data may encounter several disadvantages, impacting their ability to make informed decisions and succeed in a competitive marketplace. Here are some key disadvantages: Lack of Customer Insight: Without market research, marketers miss out on understanding their target audience’s needs, preferences,…

  • Advertising TechnologyAd Blocking, Ad Filtering, and Ad Blocking Recovery Strategies

    All You Need To Know About Ad Blocking, Ad Filtering, and Ad Recovery

    A recent visitor to my site contacted me and chuckled that he had to turn off his ad blocker to get to my content. The feature is built into my site, and I can disable it… but I won’t for a few reasons. My publication is both a passion and a hobby. I enjoy assisting others with the information or…

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