Martech
Articles Tagged martech:
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Why MarTech Stacks Fail Marketers
I’ve spent years working with B2B brands that sell through distributors, dealers, and resellers. Over and over, I see the same challenge: MarTech stacks are great for direct engagement, but they weren’t built for partner ecosystems. This is where through-channel marketing (TCM) comes in. TCM refers to the programs, campaigns, and incentives that brands deliver through their partners – the…
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The Power Of Simplicity: Why Less Is So Hard To Master
In nearly every corner of business, from product design to marketing, communications, and customer experience, simplicity proves itself to be the winning strategy. It reduces friction, speeds up decision-making, increases adoption, and fosters trust. Yet, despite all this evidence, most organizations tend to drift toward complexity. We add features to products, layers to campaigns, jargon to messaging, and touchpoints to customer journeys.…
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Martech Spend is Wasted by 60%: Here’s How to Win It Back in 2025
The average exec walks into the boardroom knowing nearly two-thirds of last year’s martech budget never translated into revenue. Unused licenses from tech stacks, poorly integrated point solutions, and orphaned data pipelines have turned once-promising platforms into silent profit leaks. With marketing budgets expected to remain at roughly 7.7% of company revenue through 2025, every expenditure must clearly demonstrate its…
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From Product Push to Customer Pull: How MarTech Enables True Customer Centricity
The Great Marketing Shift The most successful companies today have made a fundamental transition in how they communicate with their markets. Instead of broadcasting what they want to say about their products, they’re responding to what customers are actually experiencing and seeking. Customer centricity represents a comprehensive business philosophy that places the customer’s experience, needs, and journey at the center…
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AI-Powered Content Optimization with Surfer SEO: Transforming Content Marketing and SEO in 2025
Surfer SEO has become a linchpin in the evolution of search engine optimization by weaving artificial intelligence (AI) into a unified workflow for research, content creation, and on‑page optimization. As the marketing technology portal MarTech notes, AI is revolutionizing sales and marketing by leveraging machine learning (ML), natural language processing (NLP), and predictive analytics to automate processes, personalize experiences, and…
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What Is An Ultimate Customer Experience (CX), Really?
Customer experience encompasses the entire journey a customer undertakes with a brand, spanning from awareness to consideration, purchase, usage, support, and even advocacy. It encompasses every interaction or touchpoint, both direct and indirect: seeing an ad or hearing about you, visiting your website, making a purchase, using the product or service, seeking help when needed, reading documentation or tutorials, renewing…
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Amplience: The Cognitive CMS That Powers Modern Commerce
Modern commerce has outgrown traditional content systems. Retailers and brands now face the challenge of producing more content than ever1riences across numerous digital touchpoints. Yet, teams often struggle with disconnected workflows, siloed tools, and assets that are hard to scale or repurpose. To compete, businesses need a platform that unifies creation, management, and delivery without slowing down the pace of…
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Why Your Modern Business Needs an AI Digital Marketing Platform
Marketing platforms used to promise efficiency. However, in today’s digital landscape, it’s more about intelligence. The days of manual optimization are gone, and AI digital marketing is transforming the industry faster than ever. More than automating tasks, AI-powered platforms can now analyze performance insights, support predictive planning, and optimize for custom KPIs in real time. Whether you’re a startup or…
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10 Companies Driving IoT, Data-Driven, Marketing Innovation
The Internet of Things refers to networks of physical objects—devices, sensors, machines, vehicles, and even store fixtures—that are embedded with software and connectivity, enabling them to collect and exchange data. These objects aren’t simply transmitting technical status reports; they’re observing the physical world and reporting back in real time. What a customer touches, how long they pause in front of…
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7 Best Companies Specializing in Software Project Rescue
When a marketing department’s current software development partner proves unable to deliver because of missed deadlines, ballooning costs, unstable integrations, or misaligned priorities, it’s crucial to act quickly and strategically. A faltering software initiative can put your budget, timeline, and data integrity at risk and erode confidence across the board. In these scenarios, it’s often best to disengage safely from…
