Martech
Articles Tagged martech:
- Artificial Intelligence
Why Your Modern Business Needs an AI Digital Marketing Platform
Marketing platforms used to promise efficiency. However, in today’s digital landscape, it’s more about intelligence. The days of manual optimization are gone, and AI digital marketing is transforming the industry faster than ever. More than automating tasks, AI-powered platforms can now analyze performance insights, support predictive planning, and optimize for custom KPIs in real time. Whether you’re a startup or…
- Customer Data Platforms
10 Companies Driving IoT, Data-Driven, Marketing Innovation
The Internet of Things refers to networks of physical objects—devices, sensors, machines, vehicles, and even store fixtures—that are embedded with software and connectivity, enabling them to collect and exchange data. These objects aren’t simply transmitting technical status reports; they’re observing the physical world and reporting back in real time. What a customer touches, how long they pause in front of…
- Customer Data Platforms
7 Best Companies Specializing in Software Project Rescue
When a marketing department’s current software development partner proves unable to deliver because of missed deadlines, ballooning costs, unstable integrations, or misaligned priorities, it’s crucial to act quickly and strategically. A faltering software initiative can put your budget, timeline, and data integrity at risk and erode confidence across the board. In these scenarios, it’s often best to disengage safely from…
- Advertising Technology
Seriously… Why Are You Still Doing These Things
Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the next thing instead of committing to the right thing. We work with sophisticated organizations across industries. Their challenge isn’t access…
- Customer Data Platforms
Boost Martech ROI: How Remote and Offshore Teams Streamline Marketing Execution and Data Management
We often start our businesses with a clear vision and a roadmap that feels both ambitious and achievable. We invest in top-tier tools and technologies, trusting they’ll chart our path to success. Yet, today’s marketing technology scene isn’t just crowded—it’s overwhelming. It’s an assortment of platforms that promise solutions but often deliver new layers of complexities. The instinct is to…
- Artificial Intelligence
The Evolution of Personalization: From Merge Tags to AI-Powered Experiences
What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a layered experience ecosystem: identity resolution, predictive decisioning, generative messaging, immersive AR/VR entry points, and AI-powered virtual assistants (VA) that accompany…
- Advertising Technology
illumin: Unify Programmatic, Social, and Email in One Ad Platform
Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it into decisions, fast. illumin illumin is a journey-based advertising platform that empowers marketers to unify their programmatic, email, and social…
- Social Media & Influencer Marketing
What Martech Can Learn from Crypto Community Management
Web3 projects aren’t just building products—they’re building tribes. These decentralized, often anonymous communities are core to the success or failure of any blockchain initiative, yet they operate outside traditional customer engagement playbooks. For Martech professionals, crypto community management offers a compelling glimpse into the future of brand interaction, loyalty-building, and engagement at scale. Table of ContentsUnderstanding the Crypto EcosystemThe Challenge:…
- Social Media & Influencer Marketing
Rethinking Influence in the Age of Connection
The influencer marketing industry continues to struggle with a fundamental flaw: the over-reliance on vanity metrics. Since the early days of social media, I’ve voiced concerns that most influencer platforms don’t truly measure influence. They measure audience size, reach, or follower counts—metrics that may correlate with influence but certainly don’t guarantee it. What is often overlooked is the critical but less…
- Artificial Intelligence
Marketing Predictions for the Rest of 2025 and Beyond
2025 is halfway over, and this year has seen a dramatic shift in marketing. AI and automation have continued to experience explosive growth, leaving many marketers concerned about their job security. However, there are many more changes that marketers must be aware of, as we look to the second half of 2025—and the second half of the decade. My experience…
