Martech

Articles Tagged martech:

  • Customer Data PlatformsSoftware Project Rescue Companies

    7 Best Companies Specializing in Software Project Rescue

    When a marketing department’s current software development partner proves unable to deliver because of missed deadlines, ballooning costs, unstable integrations, or misaligned priorities, it’s crucial to act quickly and strategically. A faltering software initiative can put your budget, timeline, and data integrity at risk and erode confidence across the board. In these scenarios, it’s often best to disengage safely from…

  • Customer Data PlatformsBoost Martech ROI with Offshore Outsourcing

    Boost Martech ROI: How Remote and Offshore Teams Streamline Marketing Execution and Data Management

    We often start our businesses with a clear vision and a roadmap that feels both ambitious and achievable. We invest in top-tier tools and technologies, trusting they’ll chart our path to success. Yet, today’s marketing technology scene isn’t just crowded—it’s overwhelming. It’s an assortment of platforms that promise solutions but often deliver new layers of complexities.  The instinct is to…

  • Artificial IntelligenceThe Evolution of Personalization: From Merge Tags to AI-Powered Journeys

    The Evolution of Personalization: From Merge Tags to AI-Powered Experiences

    What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a layered experience ecosystem: identity resolution, predictive decisioning, generative messaging, immersive AR/VR entry points, and AI-powered virtual assistants (VA) that accompany…

  • Advertising Technologyillumin: Unify Omnichannel Advertising, Programmatic, Social, and Email in One Ad Platform

    illumin: Unify Programmatic, Social, and Email in One Ad Platform

    Fragmented advertising tools and channel silos make it nearly impossible to deliver seamless customer experiences. Marketers are constantly juggling multiple platforms, struggling to extract insights, and racing to adapt campaigns to ever-changing behavior. The challenge isn’t finding data—it’s turning it into decisions, fast. illumin illumin is a journey-based advertising platform that empowers marketers to unify their programmatic, email, and social…

  • Social Media & Influencer MarketingCrypto Marketing and Community Management

    What Martech Can Learn from Crypto Community Management

    Web3 projects aren’t just building products—they’re building tribes. These decentralized, often anonymous communities are core to the success or failure of any blockchain initiative, yet they operate outside traditional customer engagement playbooks. For Martech professionals, crypto community management offers a compelling glimpse into the future of brand interaction, loyalty-building, and engagement at scale. Table of ContentsUnderstanding the Crypto EcosystemThe Challenge:…

  • Social Media & Influencer MarketingInfluencer versus Connector

    Rethinking Influence in the Age of Connection

    The influencer marketing industry continues to struggle with a fundamental flaw: the over-reliance on vanity metrics. Since the early days of social media, I’ve voiced concerns that most influencer platforms don’t truly measure influence. They measure audience size, reach, or follower counts—metrics that may correlate with influence but certainly don’t guarantee it. What is often overlooked is the critical but less…

  • Artificial IntelligenceMarketing Predictions for 2025 and Beyond

    Marketing Predictions for the Rest of 2025 and Beyond

    2025 is halfway over, and this year has seen a dramatic shift in marketing. AI and automation have continued to experience explosive growth, leaving many marketers concerned about their job security. However, there are many more changes that marketers must be aware of, as we look to the second half of 2025—and the second half of the decade. My experience…

  • Sales and Marketing TrainingHiring Marketing Leaders by Company Stage

    Not All Marketing Leaders Are Created Equal: Why Hiring Must Match the Stage of Your Business

    I’ve spent my career building marketing and sales stacks, developing GTM strategies, training teams, and implementing processes that drive sustainable growth. If there’s one hiring mistake I’ve seen more than any other, it’s this: too many executives think a great marketing leader is a great marketing leader — full stop. They fail to account for the business’s current stage. A…

  • Advertising Technologyimpact.com: Drive 3X More Revenue With Partnership Automation

    impact.com: Drive 3X More Revenue With Partnership Automation

    Partnerships have always played a vital role in driving business growth. Whether through alliances, co-marketing, or customer referrals, businesses succeed when they collaborate. But in today’s digital economy, traditional approaches to partnerships—such as affiliate networks or basic referral programs—can’t keep up with the complexity of modern ecosystems. The landscape now includes influencers, mobile apps, SaaS integrations, business development partnerships, card-linked…

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