Martech
Articles Tagged martech:
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How To Overcome Survey Fatigue: Latest Research and Proven Tips for 2026
Customer feedback is the lifeblood of data-driven strategies. Marketers rely on surveys to gauge satisfaction, refine campaigns, and personalize experiences. However, a growing challenge threatens this foundation: survey fatigue. This phenomenon occurs when respondents become overwhelmed by frequent or lengthy…
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Marketers Are Spending More Time Managing Data Than Getting Insights From It
Modern marketing was supposed to get easier. With more platforms, more data, and now AI layered into nearly every tool, teams were promised clearer insights, faster decisions, and better outcomes. Instead, many marketers feel like they are spending more time…
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How AI Is Reshaping Influencer and KOL Marketing for Modern Growth Teams
Artificial intelligence (AI) is now a practical part of marketing technology, especially in influencer and key opinion leader (KOL) marketing. For B2B growth teams, the focus has moved from deciding whether influencer marketing works to improving how it is executed,…
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The Efficiency Imperative: Optimizing Tech Stacks for Smarter Digital Agency Marketing
The mantra of doing more with less has shifted from a tired cliché to a financial necessity for marketing leaders in 2024. As economic headwinds tighten, the era of unchecked software spending is over, and organizations are now scrutinising their…
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Where to Focus Your B2B Marketing in 2026 (Ranked by Effectiveness)
B2B marketing is not suffering from a lack of channels. It is suffering from a lack of clarity. Buyers are harder to reach, sales cycles are longer, and AI search, zero-click results, and fragmented digital journeys increasingly blur attribution. Meanwhile,…
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Meltwater: Transform Your Influencer Strategy With AI-Driven Precision
Influencer marketing has matured into a sophisticated discipline that demands precision, repeatability, and real-time intelligence. Brands today face escalating complexity—creator discovery, contract administration, approvals, payments, compliance, analytics, and the constant churn of platform algorithms. These moving parts overwhelm teams that…
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Calculating MarTech ROI Accurately: Why Most ROI Claims Miss the Mark
Most marketers still struggle to clearly articulate or measure ROI, barely scratching the surface of what’s possible and often failing to deliver meaningful business results at scale. McKinsey Marketers love to talk about return on investment, yet the way ROI…
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The Greatest Marketing Technology Ever
Most marketing technologies, however advanced they appear, still operate on a logic-based architecture. They evaluate inputs, map patterns, classify signals, and produce outputs. Even AI—often presented as a creative intelligence—relies on contextual logic, statistical correlation, and computational reasoning. These tools…
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The Unmissable Channel: Your 2026 OOH Playbook for Proving Performance and Defying Digital Fatigue
The challenge for every marketing leader entering 2026 is clear: how do you secure unskippable consumer attention while navigating an increasingly expensive, privacy-restricted, and fragmented digital world? The answer is returning to the largest, most trusted canvas available — Out-of-Home…
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How Composability Is Finally Bringing Data and Marketing Teams Together
For a long time, marketing and data teams have operated in separate worlds. Data teams focused on building and managing internal databases. Marketing focused on creative campaigns and customer communication. There wasn’t much need for them to overlap. That separation…