Martech
Articles Tagged martech:
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Should You Leverage Awards in Your Marketing Strategy?
Winning an industry award can be a significant victory for companies, products, or individual professionals. But beyond the trophy and press release, business owners often ask: Do awards really move the needle in marketing? Let's examine whether pursuing awards is…
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The Explosion, Erosion, and Meandering of Marketing and Sales Technology
There is an undeniable synergy in how industries evolve—news, food, music, transportation, or technology. The speed of transformation has accelerated due to rapid advancements in artificial intelligence ( AI ), automation, and digital connectivity. What once took decades to shift…
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From Leads to Sales: The Minimal Martech Stack for Small Business Marketing and Growth
Inbound marketing is a powerful way for small businesses to attract and convert customers without relying on expensive advertising. However, executing a successful strategy requires the proper marketing and sales platforms to create content, capture leads, nurture prospects, and measure…
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Transforming Marketing Technology with eSIM
The emergence of Embedded Subscriber Identity Module ( eSIM ) technology has disrupted traditional communication methods, offering consumers and businesses a smarter, more efficient way to stay connected. As marketing technology ( MarTech ) continues to evolve, the role of…
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How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes
Marketers are only using 33% of their MarTech stack’s full capabilities. Gartner When you consider the cost of various marketing technology solutions, from marketing automation and email marketing platforms to analytics and data solutions, utilizing only a third of...
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Micro-Influencers: Why You Shouldn’t Overlook Don’t Overlook The Advantages Of Micro-Influence
Micro-influencers have emerged as powerful allies for brands looking to establish authentic connections with their target audience. With a smaller, more intimate following, these influencers offer a unique value proposition ( UVP ) — engagement and trust within niche communities.…
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Hyperise: Drive Sales Engagement with No-Code Personalization in Text, Images, and Video
Generic marketing no longer cuts it. Customers crave personalized interactions that feel tailor-made for their unique needs. Yet, delivering hyper-personalized experiences at scale can be an insurmountable challenge for sales and marketing teams. This is where Hyperise comes in—a platform…
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50 Publications in MarTech, Cloud, AI, Robotics, Startups and Venture Capital To Follow in 2025
There are no limitations to the number of publications on technology, but I wanted to share a great list that breaks down some of the leaders in MarTech and related industries. While this may look like I'm promoting my competitors,…
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Six Marketing Challenges Heading Into 2025… And Solutions To Overcome Them
I've never been a fan of word predictions , although it's New Year's Eve, and that's at the top of my mind of most year-end wrap-ups. If I were to sum up the transition from 2024 to 2025, I'd focus…
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B2B Tech Marketing in 2025: Budget Growth, Reasonable KPIs, and Strategic AI Investments
B2B marketers in tech are navigating uncertain economic conditions with a mix of resourcefulness and strategic spending. According to the latest research: Marketing budgets are being allocated and evaluated in new ways. In 2024, 65% of marketing executives reported budget…
