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Articles Tagged martech:

  • explosion erosion meandering technology

    The Explosion, Erosion, and Meandering of Marketing and Sales Technology

    There is an undeniable synergy in how industries evolve—news, food, music, transportation, or technology. The speed of transformation has accelerated due to rapid advancements in artificial intelligence (AI), automation, and digital connectivity. What once took decades to shift now happens in a matter of years—or even months. Marketing and sales technology, fueled by AI and automation, follow the same pattern:…

  • Small Business Marketing and Sales Platforms (MarTech Stack)

    From Leads to Sales: The Minimal Martech Stack for Small Business Marketing and Growth

    Inbound marketing is a powerful way for small businesses to attract and convert customers without relying on expensive advertising. However, executing a successful strategy requires the proper marketing and sales platforms to create content, capture leads, nurture prospects, and measure results. For small businesses, balancing affordability and functionality is key. Below is a minimal MarTech stack, categorized into free and…

  • Transforming Marketing Technology with eSIM

    Transforming Marketing Technology with eSIM

    The emergence of Embedded Subscriber Identity Module (eSIM) technology has disrupted traditional communication methods, offering consumers and businesses a smarter, more efficient way to stay connected. As marketing technology (MarTech) continues to evolve, the role of eSIM in shaping new strategies and experiences cannot be overlooked. With its ability to simplify 5G connectivity and data management, eSIM technology is becoming…

  • How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes

    How to Avoid MarTech Bloat and Stop Bottlenecking Workflows that Drive Key Business Outcomes

    Marketers are only using 33% of their MarTech stack’s full capabilities. Gartner When you consider the cost of various marketing technology solutions, from marketing automation and email marketing platforms to analytics and data solutions, utilizing only a third of any technology investment is a massive drain on an organization’s marketing and IT budget.  But it’s not just a budgetary issue.…

  • The Advantages of Micro-Influencers (Infographic)

    Micro-Influencers: Why You Shouldn’t Overlook Don’t Overlook The Advantages Of Micro-Influence

    Micro-influencers have emerged as powerful allies for brands looking to establish authentic connections with their target audience. With a smaller, more intimate following, these influencers offer a unique value proposition (UVP) — engagement and trust within niche communities. This article explores micro-influencers’ impact, their advantages and disadvantages, and how businesses can leverage them for marketing success. What Are Micro-Influencers? Micro-influencers…

  • Hyperise: Drive Sales Engagement with No-Code HYPER- Personalization in Text, Images, and Video

    Hyperise: Drive Sales Engagement with No-Code Personalization in Text, Images, and Video

    Generic marketing no longer cuts it. Customers crave personalized interactions that feel tailor-made for their unique needs. Yet, delivering hyper-personalized experiences at scale can be an insurmountable challenge for sales and marketing teams. This is where Hyperise comes in—a platform designed to make personalization simple, effective, and scalable. Hyperise Hyperise is a cutting-edge personalization platform that empowers businesses to create…

  • Publications in MarTech, Cloud, AI, Robotics, Startups and Venture Capital To Follow

    50 Publications in MarTech, Cloud, AI, Robotics, Startups and Venture Capital To Follow in 2025

    There are no limitations to the number of publications on technology, but I wanted to share a great list that breaks down some of the leaders in MarTech and related industries. While this may look like I’m promoting my competitors, I don’t believe this is the case… there’s simply too much happening in these industries for any single publication to…

  • Marketing Challenges And Solutions for 2025

    Six Marketing Challenges Heading Into 2025… And Solutions To Overcome Them

    I’ve never been a fan of word predictions, although it’s New Year’s Eve, and that’s at the top of my mind of most year-end wrap-ups. If I were to sum up the transition from 2024 to 2025, I’d focus on two terms: AI and uncertainty. I’m optimistic about the rapid iterations and realization that AI will dominate every organization’s marketing…

  • MarTech Playbook for CMOs

    The MarTech Optimization Playbook for Modern CMOs 

    Marketing technology (MarTech) is the marketing strategy of today’s leading companies.  It’s the right move.  MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer engagement and drive targeted marketing strategies. However, many companies are significantly underutilizing the MarTech stacks. Even as they invest heavily in the…

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