Personalization
Articles Tagged personalization:
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Unlocking the Power of Email Marketing: ROI Insights and Benchmarks for 2025
Email marketing remains a steadfast beacon of profitability. As of September 2025, with 4.48 billion people worldwide relying on email as their primary communication tool—a figure projected to increase to 4.59 billion by year’s end—it’s no wonder marketers continue to invest resources in this channel. Unlike the algorithmic whims of social media, email offers direct, owned access to audiences, fostering…
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What Is An Ultimate Customer Experience (CX), Really?
Customer experience encompasses the entire journey a customer undertakes with a brand, spanning from awareness to consideration, purchase, usage, support, and even advocacy. It encompasses every interaction or touchpoint, both direct and indirect: seeing an ad or hearing about you, visiting your website, making a purchase, using the product or service, seeking help when needed, reading documentation or tutorials, renewing…
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The Complete Guide to Optimizing Your Lead’s Website Journey with Google Analytics
For many businesses, websites are built with content, menus, and forms, but without a clear understanding of how customers are meant to navigate them. The result is that visitors drift away, get distracted, and leave without taking any meaningful action. In contrast, the most effective websites are structured around the customer journey, the progression from awareness to consideration to conversion.…
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The State of Digital Identity: What Marketers Need to Know
Digital identity has quietly become one of the most important forces shaping marketing today. For years, marketers 1nd their customers and reach them effectively. But as privacy regulations tightened and third-party cookies began to fade, the industry realized something: identity is the new foundation for trust, personalization, and customer experience (CX). In this article, we’ll look at how identity has…
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SmartReach AI: Close More B2B Deals With Hyper-Personalized Prospecting
Finding the right prospects at the right time is one of the toughest challenges for sales teams. You can have a stellar product and a motivated team, but without targeted outreach, too many leads slip through the cracks. Traditional prospecting often involves juggling multiple tools, sifting through unreliable data, and spending hours on manual research, only to yield mediocre results.…
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Seriously… Why Are You Still Doing These Things
Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the next thing instead of committing to the right thing. We work with sophisticated organizations across industries. Their challenge isn’t access…
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Akamai Identity Cloud: Where Identity Management Meets Marketing Intelligence
Businesses are under pressure to deliver seamless, secure, and personalized customer experiences across every device and touchpoint. As consumer expectations rise, so do the complexities of managing identity, consent, and data in a compliant and scalable manner. Akamai Identity Cloud Akamai’s Identity Cloud steps into this critical intersection, offering a powerful Customer Identity and Access Management (CIAM) solution that not…
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The Evolution of Personalization: From Merge Tags to AI-Powered Experiences
What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a layered experience ecosystem: identity resolution, predictive decisioning, generative messaging, immersive AR/VR entry points, and AI-powered virtual assistants (VA) that accompany…
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Global Loyalty Trends 2025: What’s Working, What’s Failing, and What’s Next
Antavo’s Global Customer Loyalty Report 2025 delivers a sweeping analysis of how loyalty is being redefined in the age of personalization, automation, and AI. Based on data from over 2,600 business professionals and 10,000 global consumers, the report captures the shifting priorities and strategic realignment of loyalty programs across industries. It is especially timely as brands face economic uncertainty, rising…
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Papa Johns: Better Ingredients. Better Pizza. Better Social Strategy.
Papa Johns has distinguished itself in the quick-service pizza industry through a dynamic and engaging X presence, surpassing competitors like Domino’s, Pizza Hut, and Little Caesars. By leveraging humor, transparency, and strategic customer engagement, Papa Johns creates a relatable and authentic brand voice that resonates with X users, resulting in viral moments that amplify its reach. This article explores why…
