Personalization
Articles Tagged personalization:
-
Advertising Technology
Seriously… Why Are You Still Doing These Things
Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the next thing instead of committing to the right thing. We work with sophisticated organizations across industries. Their challenge isn’t access…
-
Customer Data Platforms
Akamai Identity Cloud: Where Identity Management Meets Marketing Intelligence
Businesses are under pressure to deliver seamless, secure, and personalized customer experiences across every device and touchpoint. As consumer expectations rise, so do the complexities of managing identity, consent, and data in a compliant and scalable manner. Akamai Identity Cloud Akamai’s Identity Cloud steps into this critical intersection, offering a powerful Customer Identity and Access Management (CIAM) solution that not…
-
Artificial Intelligence
The Evolution of Personalization: From Merge Tags to AI-Powered Experiences
What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a layered experience ecosystem: identity resolution, predictive decisioning, generative messaging, immersive AR/VR entry points, and AI-powered virtual assistants (VA) that accompany…
-
Artificial Intelligence
Global Loyalty Trends 2025: What’s Working, What’s Failing, and What’s Next
Antavo’s Global Customer Loyalty Report 2025 delivers a sweeping analysis of how loyalty is being redefined in the age of personalization, automation, and AI. Based on data from over 2,600 business professionals and 10,000 global consumers, the report captures the shifting priorities and strategic realignment of loyalty programs across industries. It is especially timely as brands face economic uncertainty, rising…
-
Social Media & Influencer Marketing
Papa Johns: Better Ingredients. Better Pizza. Better Social Strategy.
Papa Johns has distinguished itself in the quick-service pizza industry through a dynamic and engaging X presence, surpassing competitors like Domino’s, Pizza Hut, and Little Caesars. By leveraging humor, transparency, and strategic customer engagement, Papa Johns creates a relatable and authentic brand voice that resonates with X users, resulting in viral moments that amplify its reach. This article explores why…
-
Customer Data Platforms
MakeWebBetter: Build and Grow Your E-commerce Business with WooCommerce and Hubpot
There’s no doubt about the far-reaching impact of HubSpot as a CRM and marketing automation platform and WordPress as a Content Management System (CMS). Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an e-commerce platform to implement easily. While WordPress has released its own CRM, the platform lacks the maturity of HubSpot in terms of its ability to drive processes for the…
-
E-commerce and Retail
The State of the Consumer Goods Industry in 2025: A Strategic Outlook for Retailers and D2C Marketers
The consumer goods industry is undergoing a seismic transformation. After several years of supply chain disruptions, digital upheaval, and shifting consumer priorities, 2025 marks a year where both legacy brands and digital-native challengers are resetting their strategies. For retailers, D2C brands, and online store operators, understanding the prevailing trends is not just important—it’s mission-critical. According to the 2025 Consumer Goods…
-
E-commerce and Retail
Building High-Value Pipelines: How High-Ticket Ecommerce Merchants Win with Personalized Retargeting
High-ticket ecommerce faces a fundamental challenge that most conversion optimization advice ignores: the customer journey operates on entirely different timelines and decision-making processes than typical online shopping. When someone purchases a $50 sweater, they might decide in minutes. When they’re considering a $5,000 home gym setup or $15,000 luxury watch, the journey spans weeks or months, involves multiple stakeholders, and…
-
Customer Data Platforms
The State of E-Commerce Personalization in 2025: Where Brands Are Succeeding, Falling Short, and How AI Is Shaping the Future
We’ve come a long way from the days when Hello %%first_name%% passed for personalization. In today’s e-commerce landscape, consumers expect brands to deliver dynamic, relevant experiences tailored to their needs and behaviors across every touchpoint. Yet while technology — especially AI — has unlocked powerful new capabilities, many organizations are still grappling with how to scale these efforts effectively. This…
-
Customer Data Platforms
How to Set Up an Effective Account-Based Marketing (ABM) Program in 2025
Account-based marketing (ABM) is no longer just a high-touch sales tactic—it’s now a strategic growth engine that leverages artificial intelligence (AI), real-time intent data, multi-touch attribution, and orchestrated customer experiences. While the core philosophy of ABM—treating high-value accounts as markets of one—remains unchanged, the infrastructure, intelligence, and activation strategies supporting it have evolved dramatically. ABM provides a lift across several…
