Personalization
Articles Tagged personalization:
-
How B2B Marketers Should Step Up Their Brand and Content Marketing Strategies in 2024
As B2B marketers, navigating the ever-evolving buyer journey has become increasingly complex. This changing landscape demands a multidimensional approach where brand strategy and demand generation go hand in hand. The statistics are compelling: 80% of B2B buyers now prefer remote…
-
15 Strategies for Increasing Customer Spend at Your Retail Outlet
Adopting innovative technologies and contemporary strategies is paramount for retailers seeking to thrive in today’s market. The retail landscape is rapidly evolving, driven by technological advancements and changing consumer behaviors. The 4Ps of Marketing The 4Ps of marketing – Product,…
-
Coupons: While They Work, Coupon Fraud Is Skyrocketing… Best Practices and Prevention
Coupons play an essential and effective role in retail strategies, offering consumers discounts and incentives that can boost sales and customer loyalty. However, the misuse and abuse of coupons, known as coupon fraud, pose significant challenges for retailers and manufacturers.…
-
2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?
2024 is here, having brought new waves of anticipation and optimism about the state of AdTech . From the overwhelming impact of artificial intelligence ( AI ) to the brand wars with ad blockers – this past year was saturated…
-
Aprimo: Collaborative AI Tools For Content Optimization and Digital Asset Management
In response to the remarkable AI tech boom over the past year, businesses worldwide are rapidly integrating cutting-edge technologies into their operations. Yet, amidst this technological revolution, what truly distinguishes forward-thinking companies is the adoption of new tools and a…
-
Using Your Heart in Business: Six Steps To Resolving Conflicts And Grow Customer Loyalty
The significance of personal relationships cannot be overstated. At its core, business is not just about transactions; it's about connections. Consumers and businesses alike yearn for interactions that go beyond the superficial level. They seek to be heard, understood and…
-
Growave: The All-In-One Marketing Toolkit for Enhanced Shopify Engagement
Shopify store owners often face the challenge of piecing together various marketing solutions to cater to their customer's diverse needs. From managing loyalty programs and rewards to handling wishlists, single sign-on ( SSO ), referral systems, tiered offerings, and user-generated…
-
AI vs. AGI: And No… Artificial General Intelligence Is NOT Skynet!
The path from Artificial Intelligence ( AI ) to Artificial General Intelligence ( AGI) is filled with scientific, technical, and philosophical challenges, and it's difficult to predict a precise timeline for its realization... but there's little doubt that we're getting…
-
What is Artificial Intelligence? A Comprehensive Guide for Business Professionals
One of the keys to my success throughout the years has been my ability to learn new technology. Innovation in digital marketing has been rapid but consistent... until now. As I watch artificial intelligence (AI) advancements, I fear that I'm…
-
The Retail Revolution: 3 Ways AI Is Reshaping Customer Engagement
Until the third quarter of this year, it seemed like an economic recession had been looming – always just one month away – for over a year. At least, that’s what analysts and commentators had been predicting. However, buoyed by…
