Personalization

Articles Tagged personalization:

  • B2B Brand and Content Marketing Strategies Infographic

    How B2B Marketers Should Step Up Their Brand and Content Marketing Strategies in 2024

    As B2B marketers, navigating the ever-evolving buyer journey has become increasingly complex. This changing landscape demands a multidimensional approach where brand strategy and demand generation go hand in hand. The statistics are compelling: 80% of B2B buyers now prefer remote human interactions or digital self-service. This means your digital footprint can no longer be an afterthought—it must be the cornerstone…

  • How To Increase Customer Spend at Retail Store - Strategies

    15 Strategies for Increasing Customer Spend at Your Retail Outlet

    Adopting innovative technologies and contemporary strategies is paramount for retailers seeking to thrive in today’s market. The retail landscape is rapidly evolving, driven by technological advancements and changing consumer behaviors. The 4Ps of Marketing The 4Ps of marketing – Product, Price, Place, and Promotion – have long been the cornerstone of marketing strategies. However, as the business environment evolves, these…

  • Coupon Statistics, Best Practices, Infographic, and Fraud Prevention

    Coupons: While They Work, Coupon Fraud Is Skyrocketing… Best Practices and Prevention

    Coupons play an essential and effective role in retail strategies, offering consumers discounts and incentives that can boost sales and customer loyalty. However, the misuse and abuse of coupons, known as coupon fraud, pose significant challenges for retailers and manufacturers. How Coupons Influence the Buying Experience 48% of consumers indicate an increase in purchase intent. 38% buy something they don’t…

  • AdTech Predictions (Advertising Technology)

    2024 Predictions: What’s Changed In AdTech And How Will It Impact Advertising This Year?

    2024 is here, having brought new waves of anticipation and optimism about the state of AdTech. From the overwhelming impact of artificial intelligence (AI) to the brand wars with ad blockers – this past year was saturated with events. We’ve seen how trends emerged and died out, the power struggle between open web publishers and walled gardens, the incredible growth…

  • Aprimo: Content Optimization, Collaboration, Digital Asset Management, AI Tools

    Aprimo: Collaborative AI Tools For Content Optimization and Digital Asset Management

    In response to the remarkable AI tech boom over the past year, businesses worldwide are rapidly integrating cutting-edge technologies into their operations. Yet, amidst this technological revolution, what truly distinguishes forward-thinking companies is the adoption of new tools and a clear understanding of how and why to use them. Central to this is the recognition that AI does not exist…

  • Using Your Heart in Business: Resolving Conflicts with Personalization

    Using Your Heart in Business: Six Steps To Resolving Conflicts And Grow Customer Loyalty

    The significance of personal relationships cannot be overstated. At its core, business is not just about transactions; it’s about connections. Consumers and businesses alike yearn for interactions that go beyond the superficial level. They seek to be heard, understood and genuinely cared for. This aspect of emotional intelligence in business operations is crucial in establishing trust and loyalty. When business…

  • Growave: All-in-one marketing platform for shopify (loyalty, rewards, referral, vip)

    Growave: The All-In-One Marketing Toolkit for Enhanced Shopify Engagement

    Shopify store owners often face the challenge of piecing together various marketing solutions to cater to their customer’s diverse needs. From managing loyalty programs and rewards to handling wishlists, single sign-on (SSO), referral systems, tiered offerings, and user-generated content (UGC), the journey to creating a cohesive marketing strategy can be complex and fragmented. The primary challenge lies in integrating these…

  • AGI is not dangerous or Skynet

    AI vs. AGI: And No… Artificial General Intelligence Is NOT Skynet!

    The path from Artificial Intelligence (AI) to Artificial General Intelligence (AGI) is filled with scientific, technical, and philosophical challenges, and it’s difficult to predict a precise timeline for its realization… but there’s little doubt that we’re getting closer with each iteration of the platforms under development. Amidst the enthusiasm for the transformative potential of AGI, there is also a notable…

  • What is AI? Artificial Intelligence Explained

    What is Artificial Intelligence? A Comprehensive Guide for Business Professionals

    One of the keys to my success throughout the years has been my ability to learn new technology. Innovation in digital marketing has been rapid but consistent… until now. As I watch artificial intelligence (AI) advancements, I fear that I’m falling behind… and it could cost me a great career where I’ve spent every spare minute studying, applying, and implementing…

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