Personalization
Articles Tagged personalization:
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Content Marketing
Unleashing Creativity: 25 Essential Marketing Inspiration Resources and the Role of AI
Inspiration is a fascinating and complex psychological phenomenon integral to the creative process. It often strikes us as a sudden flash of insight, but in reality, it results from a rich interplay between our experiences, knowledge, and the way we process information. Understanding how inspiration works involves delving into various psychological principles and cognitive processes. The Psychology of Inspiration At…
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Sales and Marketing Training
Inbound vs. Outbound Marketing in B2B: How to Make the Best Out of Both
Why do so many B2B companies kick off with outbound marketing? The answer’s pretty straightforward: quick results without blowing the budget. However, as businesses evolve, mixing in some inbound tactics seems to be the secret sauce for steady growth. In the ever-evolving world of B2B, I’ve found that it’s not about choosing between inbound and outbound. It’s about merging the…
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E-commerce and Retail
How Are Smartphones Impacting In-Store Retail Experience?
Smartphones continue to have a significant impact on the retail industry, enhancing in-store experiences and reshaping customer behavior. Here are some ways in which smartphones have transformed retail: Mobile In-Store Research Showrooming: customers visit physical stores to see products in person and then use their smartphones to find better deals online. Retailers have had to adapt their pricing strategies to…
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Analytics & Testing
What Is Conversion Rate Optimization? LIFT Model and CRO Statistics for 2023
Conversion Rate Optimization (CRO) is a practice centered around improving a website’s or digital platform’s performance. Its primary goal is to increase the percentage of visitors who take a desired action, such as purchasing, signing up for a service, or any other valuable interaction. What is a Conversion Rate? A conversion rate is a key metric in online marketing and…
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Email Marketing & Automation
iContact: The Easiest Email Marketing Platform for Small Businesses
Email marketing is vital for small businesses looking to connect with their audience effectively. iContact is a go-to solution email service provider (ESP) for small businesses, offering many features to simplify their email marketing efforts and drive results. Let’s explore why over 35,000 businesses love iContact and why you should consider it for your marketing needs. iContact is all about…
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Artificial Intelligence
Herd Mentality in Marketing: Pros, Cons, and the Role of AI
In the rapidly evolving landscape of sales, marketing, and digital technologies, herd mentality has a significant foothold. Herd mentality refers to the tendency of individuals to follow the crowd, adopting popular trends, and making decisions based on the actions of others. In the context of marketing, this phenomenon can have both advantages and disadvantages. This article delves into the pros…
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Artificial Intelligence
HeyGen: Revolutionizing Video Creation with AI
HeyGen is an AI video platform at the forefront of the AI-powered text-to-video generative AI revolution, offering a suite of cutting-edge features that are changing the game for content creators, marketers, and communicators alike. In this comprehensive overview, we’ll delve into each of HeyGen’s innovative features and explore how they transform the video production landscape. Text to Video: HeyGen’s standout…
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Sales Enablement, Automation, and Performance
Seismic LiveDocs: Personalize Sales Documents and Presentations At Scale
Companies need to adapt to rapidly changing market conditions. This includes creating and updating sales documents and presentations quickly and effectively. Seismic LiveDocs offers a powerful solution that puts the power of dynamic content automation at your fingertips. Here are some key features and benefits: Efficient Sales Document Personalization – With Seismic LiveDocs, your sales team can create and update…
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Email Marketing & Automation
Unleash the Power of AI and Automation Now: A Blueprint for Future-Proofing Your Business
With uncertain economic periods, companies look to safeguard their business’s financial health. Understanding the return on investment (ROI) of their digital transformation (DX) initiatives is at the core of most conversations. As business owners and trusted service partners, we fully recognize the risks and advise our clients accordingly. In good times, companies often look at how to innovate, capture market…
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Sales Enablement, Automation, and Performance
How to Effectively Recover Lost Sales and Re-engage Customers for Online Success
After all of your hard work in successfully obtaining new clients, the last thing you want to do is lose them. That is why all brands must re-engage customers for them to return. After all, an interested customer is likelier to be loyal. It’s critical to realize that lost leads are still significant assets. You can rekindle their interest and…
