Reading Time: 4 minutes If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited a single record of truth where anyone in the organization can see the activity around
Volusion: The All-in-One Ecommerce Website Builder
Reading Time: 3 minutes Volusion’s all-in-one platform makes it easy to get your store set up in minutes. Their platform makes it easy to run your store, accept credit card payments, stocking items or updating your site design. Their ecommerce platform empowers sellers to get up and running with a fantastic user interface and great features. Volusion’s Ecommerce Builder Features: Store Editor – Customize the look and feel of your site with professionally-designed themes and our powerful site editor.
Brandmentions: Reputation Monitoring, Sentiment Analysis, and Alerts for Search and Social Media Mentions
Reading Time: 3 minutes While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online. Any digital property that’s linked to your site or mentioned your brand, product, hashtag, or employee name… is monitored and tracked. And the Brandmentions platform provides alerts, tracking, and sentiment analysis. Brandmentions enables businesses to: Build Engaged Relations – Discover and engage with
Scary… $8.8 Billion Will Be Spent on Halloween this Year
Reading Time: 2 minutes It’s very clear that for brands and marketers targeting traditional Halloweeners, leveraging Pinterest and Facebook to reach that older demographic would be in your best interest. By comparison, Instagram, Snapchat, and TikTok are the best platforms for “experience” brands – especially if you’re offering a haunted attraction this year – and retailers to reach that young Halloween party crowd. The Shelf, Halloween By The Numbers Halloween Statistics Are Up and Down Candy is still the
Four E-Commerce Trends You Should Adopt
Reading Time: 4 minutes The e-commerce industry is expected to grow continuously in the coming years. Due to advancements in technology and variation in consumer shopping preferences, it will be tough to hold the forts. Retailers who are well equipped with the latest trends and technology will be more successful compared to other retailers. As per the report from Statista, global retail e-commerce revenue will reach up to $4.88 trillion by 2021. Hence, you can imagine how fast the market