Size does matter whether we’d like to admit it or not. While I’m not the greatest fan of many of these networks, as I view my interactions – the largest platforms are where I spend my most time. Popularity drives participation, and when I want to reach my existing social network it’s the popular platforms where I can reach them. Notice that I said existing. I would never advise a client or person to ignore the
ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes
If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited a single record of truth where anyone in the organization can see the activity around
Volusion: The All-in-One Ecommerce Website Builder
Volusion’s all-in-one platform makes it easy to get your store set up in minutes. Their platform makes it easy to run your store, accept credit card payments, stocking items or updating your site design. Their ecommerce platform empowers sellers to get up and running with a fantastic user interface and great features. Volusion’s Ecommerce Builder Features: Store Editor – Customize the look and feel of your site with professionally-designed themes and our powerful site editor.
Brandmentions: Reputation Monitoring, Sentiment Analysis, and Alerts for Search and Social Media Mentions
While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online. Any digital property that’s linked to your site or mentioned your brand, product, hashtag, or employee name… is monitored and tracked. And the Brandmentions platform provides alerts, tracking, and sentiment analysis. Brandmentions enables businesses to: Build Engaged Relations – Discover and engage with
Scary… $8.8 Billion Will Be Spent on Halloween this Year
It’s very clear that for brands and marketers targeting traditional Halloweeners, leveraging Pinterest and Facebook to reach that older demographic would be in your best interest. By comparison, Instagram, Snapchat, and TikTok are the best platforms for “experience” brands – especially if you’re offering a haunted attraction this year – and retailers to reach that young Halloween party crowd. The Shelf, Halloween By The Numbers Halloween Statistics Are Up and Down Candy is still the
Four E-Commerce Trends You Should Adopt
The e-commerce industry is expected to grow continuously in the coming years. Due to advancements in technology and variation in consumer shopping preferences, it will be tough to hold the forts. Retailers who are well equipped with the latest trends and technology will be more successful compared to other retailers. As per the report from Statista, global retail e-commerce revenue will reach up to $4.88 trillion by 2021. Hence, you can imagine how fast the market
10 Pinterest Statistics Every Marketer Should Know
Pinterest doesn’t get too much buzz around it, but it still gets a ton of interaction with users who love the platform. Around 2 million people post pins every day on the platform, contributing to the existing 100 billion posts. People are increasingly using the application on their mobile phones since the number of downloads has spiked the last few years. Millennials say that they use Pinterest to plan their lives and special moments. Irfan
How Businesses Should Be Interacting with Each Social Media Platform
My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though. I’ve watched businesses attempt to utilize social media the same way they do other marketing channels. In some situations, this has led to incredible embarassment… robotic responses made publicly to a savvy social media user