Scary… $8.8 Billion Will Be Spent on Halloween this Year

It’s very clear that for brands and marketers targeting traditional Halloweeners, leveraging Pinterest and Facebook to reach that older demographic would be in your best interest. By comparison, Instagram, Snapchat, and TikTok are the best platforms for “experience” brands – especially if you’re offering a haunted attraction this year – and retailers to reach that young Halloween party crowd. The Shelf, Halloween By The Numbers Halloween Statistics Are Up and Down Candy is still the

Social Media Universe: What Are The Largest Social Media Platforms in 2018?

Size does matter whether we’d like to admit it or not. While I’m not the greatest fan of many of these networks, as I view my interactions – the largest platforms are where I spend my most time. Popularity drives participation, and when I want to reach my existing social network it’s the popular platforms where I can reach them. Notice that I said existing. I would never advise a client or person to ignore the

10 Pinterest Statistics Every Marketer Should Know

Pinterest doesn’t get too much buzz around it, but it still gets a ton of interaction with users who love the platform. Around 2 million people post pins every day on the platform, contributing to the existing 100 billion posts. People are increasingly using the application on their mobile phones since the number of downloads has spiked the last few years. Millennials say that they use Pinterest to plan their lives and special moments. Irfan

How Businesses Should Be Interacting with Each Social Media Platform

My opinion of social media is often different with those in my industry. Theoretically, I love social media and the opportunity it offers businesses to reach customers and prospects on a personal level. The reality has been very different, though. I’ve watched businesses attempt to utilize social media the same way they do other marketing channels. In some situations, this has led to incredible embarassment… robotic responses made publicly to a savvy social media user

Valentine’s Day Commerce Statistics

Time is running out for Valentine’s Day… but thankfully not for e-commerce providers.Valentine’s Day purchases go down to the wire, with . And purchase they will! according to the National Retail Federation. Valentine’s Day shoppers are responsive to offers according to the NRF Research: The big loser this Valentine’s Day (besides me, hah!) are greeting card companies. Only 47% of consumers are planning to give a Valentine’s Day card compared to 63% a decade ago.

JARVEE: Windows-Based Social Media Automation Software.

JARVEE is an affordable platform that operates in place of a social media team to ensures your online brand’s success by growing, driving more traffic, and driving more leads to your business. Because it’s a windows-based desktop software, it doesn’t have many of the limitations of service APIs and third-party automation platforms. One word of warning, you can do some real damage to your reputation by spamming social networks with tools like this. It’s a