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Social Media & Influencer Marketing
Fedica: AI-Powered Social Media Growth You Can Measure
Building and scaling a meaningful social media presence can feel like shouting into the void—especially when you’re managing multiple platforms, trying to understand shifting algorithms, and struggling to keep up with content demands. The real challenge for brands today isn’t just publishing—it’s publishing with purpose, backed by audience intelligence and timing that drives actual engagement. Fedica Fedica is an AI-powered,…
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Social Media & Influencer Marketing
Social Media Image Dimension Guide for 2025
It seems like every week, a social network changes its layout and requires new dimensions for its profile photos, background canvas, and images shared on the network. Limitations for social images are a combination of dimensions, image size, and even the amount of text displayed within the image. I would caution against uploading oversized images to social media sites. Each…
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Social Media & Influencer Marketing
Publer: Maximize Your Efficiency With One Powerful Social Media Marketing Platform
Staying consistent and relevant on social media is more complicated than ever. Between content ideation, platform-specific formatting, scheduling, and analytics, marketers often find themselves buried in tools and to-do lists. For agencies, creators, and in-house marketers, juggling multiple accounts while maintaining engagement across platforms can be overwhelming—and inefficient. Publer Publer is the all-in-one social media management (SMM) platform designed to…
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Content Marketing
How Much Does It Cost to Outsource Your Brand’s Social Media in 2025?
As businesses increasingly rely on social media marketing (SMM) to connect with audiences, outsourcing these efforts to agencies or third-party providers has become a pivotal strategic choice. U.S. social media ad spending grew by 13.5% to $82.88 billion in 2024 and is projected to reach $230 billion in 2025—outsourcing can offer expertise and efficiency. AgencyAnalytics But what does outsourcing social…
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Advertising Technology
The Ultimate Event Planning Checklist: A Timeline-Driven Guide for Live, Online, and Recorded Events in 2025
Effective event planning blends strategic foresight with meticulous execution and precise timeline management. Whether organizing a large-scale live conference, hosting an interactive online webinar, or producing a high-quality recorded session for on-demand viewing, this checklist breaks down every phase—from pre-planning to post-event review—into clearly defined steps. Each phase includes a dedicated timeline section and specific guidance for live, online, and…
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Social Media & Influencer Marketing
Social Media Demographics by Platform (US in 2024)
Businesses often invest significant resources into social media marketing, hoping to reach the right audiences and improve sales outcomes. One of the key considerations is demographics: who’s using which platforms, at what frequency, and for what purpose. Understanding social media demographics can shape content creation, platform selection, advertising strategies, and ultimately your ability to drive conversions and achieve a positive…
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Social Media & Influencer Marketing
Social Media Usage in 2024: How Gender Shapes Digital Behavior
The Digital 2024 October Global Statshot report highlights how male and female users engage with social media differently. Understanding these behaviors helps businesses, marketers, and sales professionals tailor their content, campaigns, and e-commerce strategies for maximum impact. Table of ContentsWhy Do Digital Behaviors Differ?General Digital BehaviorDaily Internet UsageSocial ConnectivitySocial Media Platform PreferencesE-Commerce and Social MediaMobile Usage and Social MediaKey Takeaways…
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Social Media & Influencer Marketing
goodshare.js: Simplify Your Social Sharing in Web Applications With This Lightweight JavaScript Library
In the age of social media, sharing content across various platforms has become an integral part of user engagement. However, implementing social sharing functionality can often be tedious for developers and website owners. Enter goodshare.js, an open-source JavaScript library that simplifies adding social sharing buttons to your website or application. What is goodshare.js? goodshare.js is a lightweight, modern JavaScript solution…
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Social Media & Influencer Marketing
What Are The Largest Social Media Platforms in 2024?
Staying updated with social media trends is crucial for business owners, sales professionals, marketers, and technologists. When we talk about a large social media network, it’s not always clear what we’re referring to. The term is inherently subjective and can be interpreted in several ways, each with implications for understanding a platform’s reach and influence. Measuring “Largeness” There’s a multitude…
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Advertising Technology
Take Advantage of Advertising Sign-Up Credits Over $3,000 To Bootstrap and Go-To-Market
Bootstrapping refers to starting and growing a business with little or no external funding. Entrepreneurs who bootstrap rely on their own personal savings, revenue generated by the business, or small loans from family and friends. This approach allows them to maintain more control over their company, but it also means they have to be resourceful and manage their finances carefully.…
