Privacy
Articles Tagged privacy:
-
Universal Consent & Preference Management: A Scholarly Exploration
Universal Consent and Preference Management (UCPM) has emerged as a critical facet of digital data governance, primarily due to stringent regulatory environments and heightened consumer awareness about privacy. This article delves into the theoretical underpinnings, practical implementations, and future prospects of UCPM, emphasizing its significance in contemporary data ecosystems. Consent and user preference management have become paramount in an era…
-
Stick or Twist? How the Martech Industry Should Respond to Google’s Cookie U-Turn
Just last week, Google reversed its plan to eliminate third-party (3P) tracking cookies on its Chrome browser. Instead, according to the UK’s competition regulator (the CMA), users will be presented with a choice between keeping their third-party cookies or doing away with them. Sound familiar? Well, there’s a reason: Apple introduced App Tracking Transparency (ATT) a couple of years ago,…
-
Navigating the Data Landscape in 2024: A Comprehensive Guide to Modern Data Terminology
Data has become the lifeblood of business operations, driving decision-making and fueling innovation across industries. For business owners, sales professionals, marketers, and technologists alike, understanding the vast and complex world of data is no longer optional—it’s essential. This comprehensive guide aims to demystify the language of data, providing clear, concise explanations for over 100 key terms and concepts. From foundational…
-
Four Essential Insights to Prepare for the Cookieless World
Cookies were once the backbone of online tracking and targeting, and now they are crumbling under privacy concerns. Some web browsers already have strict cookie rules, while Google plans to eliminate third-party cookies by 2025. Pushed out by privacy regulations like GDPR and CCPA, these web trackers hold extensive information that qualifies as personal data, requiring compliance. This change will…
-
Marketing: Generating Value with AI
AI is transforming the way brands approach and execute marketing activities. Starting with the creative process, which can be democratized to allow consumers to produce their own personalized collateral: for example, at this year’s French Open, fans could pick a past memory of Rafael Nadal, and type a text prompt in a simple generative AI interface to generate a poster…
-
Fantastical: The Ultimate Calendar and Task Manager for All Your Apple Devices
Managing our schedules and staying on top of our tasks can be overwhelming. With countless meetings, deadlines, and personal commitments, it’s easy to feel like we’re constantly playing catch-up. Fortunately, there’s a solution that can help you take control of your time and stay organized across all your devices. Flexibits Fantastical Fantastical is an award-winning calendar and task management app…
-
What Is Performance Marketing? A Guide to Driving Measurable Results in 2024
Performance marketing has emerged as a powerful strategy for businesses to drive measurable results and maximize their return on investment (ROI). Table of ContentsWhat is Performance Marketing?How is Performance Marketing Different?Performance Marketing Channels and FormatsPerformance Marketing BenefitsMeasuring Performance Marketing SuccessCommon Performance Marketing KPIsHow Performance Advertising WorksPerformance Marketing: Agency vs. In-HouseAgencyIn-HousePerformance Marketing Trends in 2024 What is Performance Marketing? Performance marketing…
-
Decoding CDP Vendor Claims: What You Need to Know
Customer Data Platforms (CDPs) have emerged as powerful tools for businesses to understand their customers better and drive personalized experiences. However, amidst the promises and buzzwords, lies and misconceptions often lurk. Let’s explore what you need to know about CDP vendors and why CDP projects often fall short. Claim 1: Complete User Interaction Capture One common myth that CDP vendors…
-
Boost Customer Engagement: Strategic Identity Matching in X Steps
In the digital age, engaging with your audience goes beyond traditional marketing techniques. It’s about understanding and connecting with customers on a personal level. This guide delves into the art of strategic identity matching, offering a roadmap for business owners, marketing professionals, and sales leaders to enhance customer engagement effectively. Here are 10 Steps to Boosting Customer Engagement Ensure Data…
-
What is Social Media Monitoring?
Digital has transformed how businesses interact with their customers and understand their market. Social media monitoring, a critical component of this transformation, has evolved from an open-access data pool to a more regulated and insightful tool, significantly impacting marketing and brand management strategies. What is Social Media Monitoring? Social media monitoring, also called social listening, involves tracking and analyzing conversations,…
