MakeWebBetter: Build and Grow Your Ecommerce Business with WooCommerce and Hubspot

There’s no doubting the far reach of Hubspot as a CRM and marketing automation platform and WordPress as a Content Management System. Because it’s a simple plugin and add-on, WooCommerce has been growing in popularity as an ecommerce platform to easily implement. While WordPress has released it’s own CRM, the platform lacks the maturity of Hubspot for its ability to drive process to the acquisition and retention strategies of an organization. Hubspot‘s affordable coupling of

What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social media compared to their competitors – and then provided the impact it had on how

Common Mistakes Businesses Make When Choosing A Marketing Automation Platform

A marketing automation platform (MAP) is any software that automates marketing activities. The platforms normally provide automation features across email, social media, lead gen, direct mail, digital advertising channels and their mediums. The tools provide a central marketing database for marketing information so communication can be targeted using segmentation and personalization. There is a great return on investment when marketing automation platforms are implemented correctly and fully leveraged; however, many businesses make some fundamental mistakes

Influencer Marketing Statistics

We’ve shared infographics on what influencer marketing is, the evolution of influencer marketing before, as well as quite articles on influencer marketing best practices, how not to use influencers, and the difference between micro and celebrity influence. This infographic details an overview of influencer marketing and the current strategies and statistics across mediums and channels. The folks at SmallBizGenius have put together a comprehensive infographic that provides a clear state of influencer marketing today, Under

How to Calculate the Return on Your Social Media Marketing Investment

As marketers and social media platforms mature, we’re discovering a lot more about the upside and downside of investing in social media. You’ll see that I’m often critical of the expectations set by social media consultants – but that doesn’t mean I’m critical of social media. I save tons of time and effort by sharing wisdom with peers and conversing with brands online. I have no doubt that my time spent on social media has

How to Measure the ROI of Your Video Marketing Campaigns

Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some incredible statistics associated with video: Videos embedded in your website can result in an 80% increase in conversion rates Emails containing video have a 96% higher click-through rate when compared to non-video emails Video marketers

Are You Really A Social Media Consultant?

Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one racing professional quietly leaned in and asked: Are you really a social media consultant? The

Statistics: The Growth of Social Media Customer Service

You may have recently read my customer experience with Waze on Twitter when I reported a bug. I was less than impressed with the response. Well, I’m not the only one as more and more customers are turning to social media and expecting a resolution to their customer care issues. Some of my customers were none too happy when I told them how critical customer response was on social media, but it’s a public forum