We’ve shared infographics on what influencer marketing is, the evolution of influencer marketing before, as well as quite articles on influencer marketing best practices, how not to use influencers, and the difference between micro and celebrity influence. This infographic details an overview of influencer marketing and the current strategies and statistics across mediums and channels. The folks at SmallBizGenius have put together a comprehensive infographic that provides a clear state of influencer marketing today, Under
How to Calculate the Return on Your Social Media Marketing Investment
As marketers and social media platforms mature, we’re discoving a lot more about the upside and downside of investing in social media. You’ll see that I’m often critical of the expectations set by social media consultants – but that doesn’t mean I’m critical of social media. I save tons of time and effort sharing wisdom with peers and conversing with brands online. I have no doubt that my time spent on social media has been
How to Measure the ROI of Your Video Marketing Campaigns
Video production is one of those marketing strategies that’s often under-rated when it comes to ROI. A compelling video can provide the authority and sincerity that humanizes your brand and pushes your prospects to a purchase decision. Here are some incredible statistics associated with video: One Productions developed this detailed infographic, Measuring ROI on Video Marketing Campaigns. It details the metrics that you should be monitoring to improve your video marketing ROI, including view count,
Are You Really A Social Media Consultant?
Last night I had the incredible opportunity to go to both meet and listen to three-time Indianapolis 500 winner, Helio Castroneves. I was the guest of co-host and performance coach David Gorsage, who asked if I would provide social media updates throughout the event. As I organized hashtags, followed sponsors, and got to know the VIPs in the room, one racing professional quietly leaned in and asked: Are you really a social media consultant? The
Statistics: The Growth of Social Media Customer Service
You may have recently read my customer experience with Waze on Twitter when I reported a bug. I was less than impressed with the response. Well, I’m not the only one as more and more customers are turning to social media and expecting a resolution to their customer care issues. Some of my customers were none too happy when I told them how critical customer response was on social media, but it’s a public forum
Zymplify: Marketing as a Service for Small Business
Rapid development, frameworks, and integrations continue to put platforms on the market that provide a plethora of features at substantially lower costs each year. Zymplify is one of those platforms – a cloud marketing platform that provides all the features necessary for a small business to attract, acquire, and report on leads online. However, it does it for less than most of the other marketing automation platforms on the market. From the site: Zymplify is