ROI
Articles Tagged ROI:
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Your Sales Managers Are Becoming Full-Time Call Monitors. AI Can Change That.
Sales organizations have made substantial investments in AI over the last several years. Generative AI tools now write call summaries, draft email follow-ups, build onboarding content, and generate playbooks at scale. These capabilities are real and genuinely useful. But they…
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Choosing the Best Gaming Influencer Marketing Platform: 10 Options in 2026
Most influencer platforms weren’t built for game marketing. They lack game-title filters, genre segmentation, and Twitch-specific metrics, so studios end up spending weeks on manual creator research before outreach even begins. This guide aims to help you find the best gaming…
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Why Marketing Leaders Need Trusted Customer Context for AI
Marketing teams have spent the last several years modernizing their technology stacks. Customer data platforms (CDPs), AI copilots, predictive analytics, journey orchestration tools, retail media networks, and generative AI (GenAI) systems now sit at the center of enterprise marketing conversations.…
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B2B Events Don’t Have a Lead Generation Problem. They Have a Follow-Up Problem.
Walk the floor of any major B2B conference, and it's clear that events remain one of the most important investments marketers make. Booths are getting bigger, sponsorships are more expensive, and companies continue to dedicate significant resources to getting in…
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Why Magento Stores Need a Reliable GA4 and Google Tag Manager Setup
For Magento merchants, analytics is no longer just a reporting layer. It is part of the marketing technology stack that decides how teams measure revenue, optimize campaigns, understand customer behavior, and scale acquisition channels. When ecommerce tracking is inaccurate, every…
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Google Business: Get Your Place ID, Map, Directions, and Read & Write Review URLs
Local search visibility is no longer just a digital luxury; it is the lifeblood of physical foot traffic and modern brand trust. When potential customers look for your business online, they are rarely just browsing—they are usually ready to buy,…
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SMTP: A Reliable, High-Volume SMTP Email Relay and API for Senders
You can write the perfect email, segment your list with care, and time the send to the minute. None of it matters if the message lands in spam or never arrives at all. For teams sending password resets, purchase confirmations,…
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Your Marketing Team Looks Busy. That’s the Problem.
For 2026, I froze marketing hires at our company. It wasn't due to a budget cut or layoffs. When I reviewed my team's time data, the results surprised me. Although we are a growth-focused team, the actual hours spent on…
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Influencers vs. Advocates: Optimizing Reach, Trust, and Return on Investment
Buyer skepticism is at an all-time high, and brands can no longer rely solely on top-down, corporate-branded messaging. Executive leadership must look to external and internal voices to build market credibility, drive pipeline velocity, and command pricing power. Two distinct…
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Your Intent Data Isn’t Just Underperforming. It’s Actively Misleading You.
Most B2B marketing leaders assume their intent data problem is one of execution: they're not acting on signals fast enough, not aligning sales and marketing tightly enough, not running the right campaigns on top of the data. Fix those things,…
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How Custom Software Unlocks Advanced eCommerce Functionality for Fast-Growing Brands
eCommerce brands often reach a point where traditional tools no longer keep up with their ambitions to grow. In other words, convenience turns into missed opportunities. Features are limited, integrations break, and customer experiences feel generic rather than memorable. Custom…
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Blazeo: Human-Plus-AI Lead Conversion Across Every Channel
Most businesses that spend on ads have the same problem: traffic comes in, but conversions don't. A lead fills out a form at 11 p.m. and hears back from a sales rep at 9 a.m. — by which point they've…
