ROI
Articles Tagged ROI:
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E-commerce and Retail
Seizing Market Potential Through Unified Commerce
In the modern business arena, companies grapple with dual challenges: optimizing back-end systems and enhancing customer interactions. As digital channels gain traction for transactions and engagement, while in-store experiences persist, the call for unified commerce is clear. However, technology integration remains a major hurdle. For the second year running, 75% of retailers see technology integration as a primary impediment, up…
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Advertising Technology
Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…
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Sales Enablement, Automation, and Performance
Zopto: B2B Lead Generation With AI-Powered Precision Using LinkedIn Sales Navigator
The challenge with lead generation has always been about efficiency and relevance—connecting with the right prospects at the right time. Finding a B2B lead generation (leadgen) tool that works seamlessly with LinkedIn Sales Navigator is like striking gold. Zopto Zopto tackles lead generation by employing advanced AI algorithms that personalize outreach. This tool stands out by automating the initial stages…
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Email Marketing & Automation
Decoding Marketing Automation Tools: How to Choose the Right Fit for Your Company
Macroeconomic changes, evolving customer demands, and shifting priorities all pose challenges when it comes to scaling a business. This begs the following question: How can companies shield themselves from these threats while driving sales, engaging with the audience, and emerging as the key players? One answer is marketing automation. Organizations that rely on automation witness an increase in conversion rates…
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Sales and Marketing Training
Inbound vs. Outbound Marketing in B2B: How to Make the Best Out of Both
Why do so many B2B companies kick off with outbound marketing? The answer’s pretty straightforward: quick results without blowing the budget. However, as businesses evolve, mixing in some inbound tactics seems to be the secret sauce for steady growth. In the ever-evolving world of B2B, I’ve found that it’s not about choosing between inbound and outbound. It’s about merging the…
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Mobile Marketing, Messaging, and Apps
What Does It Require To Achieve A Positive ROI on a Mobile App?
Developing, marketing, and ensuring the success of a mobile application is a multifaceted endeavor that presents unique challenges. Let’s explore what sets mobile app development apart and how companies can maximize their Return on Investment (ROI) on these applications. Unique Challenges of Mobile App Development Mobile app development presents a unique set of challenges, distinguishing it from other software projects.…
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Social Media & Influencer Marketing
Why It’s Time to Retire the Term “Affiliate Marketing”
The marketing industry is transforming. So much so that most marketers say the business has adapted to more change over the last few years than in the last five decades. Much of the change is driven by new technologies and a proliferation of data. Affiliate marketing, in particular, is undergoing such fundamental changes that it’s high time we retire the…
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Analytics & Testing
Google Analytics 4: Analyzing Your Social Media Referral Traffic and Campaigns
Social media has emerged as a potent force for driving word-of-mouth marketing and referral traffic to websites for some industries and strategies. Social media platforms aren’t limited to sharing personal experiences and connecting with friends; they’re also a legitimate source of traffic and prospects for businesses. Utilizing analytics to track social media referred traffic to your site is critical to…
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Content Marketing
The State of Content Marketing In 2023: Benefits, Mediums, Channels, and Trends
Content marketing is a strategy to create and distribute valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, from blog posts and videos to infographics and podcasts. For several compelling reasons, companies in the business-to-business (B2B) or business-to-consumer (B2C) sectors invest in content marketing. Why Companies Invest in Content Marketing Establishing…
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Social Media & Influencer Marketing
Emplifi’s Social Marketing Cloud: Elevating The Social Media Strategy For Enterprise
Effective social media marketing is essential for businesses to thrive. With the ever-evolving landscape of social platforms and consumer expectations, navigating this space can be daunting. Before we delve into the features and benefits of Emplifi’s Social Marketing Cloud, let’s identify the key challenges that marketers encounter in the realm of social media: Fragmented Workflows: Managing various social media channels…
