ROI
Articles Tagged ROI:
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Navigating the Shrinking Half-Lives of Technology in Martech
I’m truly blessed to work for a startup at the leading edge of artificial intelligence (AI) in retail. While other industries within the Martech landscape have barely moved in the last decade (eg. email rendering and deliverability), not a day is going by in the AI that there’s no advancement. It’s frightening and exciting simultaneously. I couldn’t imagine working at…
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Influencer Marketing Trends: Experts Reveal Strategic Evolution and Key Insights for 2024
Influencer marketing is one of the fastest-changing industries as it’s also one of the most modern ones. And also – one of those that are constantly growing. Last year the industry reached $21.1 billion, up from $16.4 billion the year before. Further expansion is anticipated in 2024, and brands know this to be true: more and more of them allocate…
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InPowered: Elevate Your Content Marketing with AI-Powered Content Intelligence and Distribution
Businesses face the ongoing challenge of creating engaging content and ensuring it reaches the right audience effectively. The saturation of content across platforms makes it increasingly difficult for brands to stand out and accurately measure the impact of their content marketing efforts. This environment demands solutions that streamline content creation and optimize its distribution to enhance engagement and conversion rates.…
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Meltwater: How To Elevate Your Marketing Campaigns with Data-Driven Influencer Strategies
The power of influencer marketing is undeniable. As brands strive to connect with their audiences more personally and authentically, the challenge lies in navigating the vast landscape of social media influencers. Social Media Influencer Marketing Strategy A good social media outreach strategy, as outlined in the Meltwater YouTube channel, emphasizes the importance of evolving influencer marketing beyond mere celebrity endorsements…
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How to Justify Hiring a Digital Marketing Agency (And Market Your Own)
This week, I came across a post from a digital marketing agency listing all the reasons why you should hire them. Predictably, the first reason cited was digital marketing expertise. That gave me pause—not because agencies don’t have expertise, but because I think it misses the point. Most of the companies we work with already have talented, experienced marketers on…
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App: Conversion Rate Calculator (With Optimization Slider)
The term Conversion Rate (CR) is pivotal for any digital marketer. It represents the percentage of visitors to a page who complete a desired action. This action could be anything from making a purchase, signing up for a newsletter, or downloading a guide. Conversion Rate Calculator I’ve designed an interactive and intuitive Conversion Rate Calculator that empowers you to see…
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Blueprint to Success: Crafting the Ultimate Web Design Process
Designing a website is a complex process that involves several stages, each critical to ensuring the final product meets the desired objectives. A comprehensive web design process typically encompasses the following phases: Strategy, Planning, Design, Development, Launch, and Maintenance. Below is a detailed look at each stage, along with additional vital insights that might not be immediately apparent. Step 1:…
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How B2B Marketers Should Step Up Their Brand and Content Marketing Strategies in 2024
As B2B marketers, navigating the ever-evolving buyer journey has become increasingly complex. This changing landscape demands a multidimensional approach where brand strategy and demand generation go hand in hand. The statistics are compelling: 80% of B2B buyers now prefer remote human interactions or digital self-service. This means your digital footprint can no longer be an afterthought—it must be the cornerstone…
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Amazon Attribution in 2024: A Comprehensive Overview
Amazon’s e-commerce platform continually adapts to the digital market landscape, introducing advanced tools and techniques for sellers to measure and optimize their performance. Among these, Amazon Attribution is a vital instrument for sellers who want to assess the impact of their external marketing campaigns on Amazon sales. Amazon Attribution has revolutionized the game for sellers and vendors, and that’s putting it mildly.…
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How To Write Your Marketing Plan for 2024
In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research To prepare for writing a marketing plan, incorporating the Agile Marketing Journey is essential. This journey consists of five stages:…
