ROI
Articles Tagged ROI:
-
Unlocking Precision and Insight: The Benefits of Private Marketplaces
Like it or not, marketers must get used to the idea of a cookie-less, post-Mobile Ad ID (MAID) future — and develop new strategies accordingly. Traditional audience targeting methods are quickly becoming archaic as tech giants like Google and Apple respond to consumer and regulatory pressure to bolster user privacy. Cookie deprecation in Chrome is on the horizon while Apple’s…
-
What Is A Content Library? Your Content Marketing Strategy Is Failing Without Building Yours
Years ago, we worked with a company that had several million articles published on their site. The problem was that very few articles were read, even fewer ranked in search engines, and less than one percent had revenue attributed to them. They hired us for search engine optimization (SEO) but it quickly grew into a far more complex engagement where…
-
Moving Beyond Vanity Metrics: How AI-Powered Performance Marketing Outshines Traditional Influencer Campaigns
The fear of missing out (FOMO) has long been a driving force for marketing decisions among brand advertisers. In today’s hyper-connected world, influencer marketing has emerged as the darling of the advertising industry. And brands, eager to ride the wave of social media influence, are pouring substantial budgets into collaborations with popular influencers despite the elusive nature of ROI measurement.…
-
The 3 Reports Every B2B CMO Needs to Survive and Thrive
While marketing leaders may have access to thousands of data points and hundreds of reports, they may not be focused on those that are most impactful to the business.
-
6 Best Practices For Increasing The Return on Investment (ROI) Of Your Email Marketing
When looking for a marketing channel with the most steady and predictable return on investment, you look no further than email marketing. Aside from being quite manageable, it also gives back $42 for each $1 spent on campaigns. This means that the calculated ROI of email marketing can reach at least 4200%. In this blog post, we will help you comprehend how…
-
Should You Automate Publishing The Same Content Across Your Social Media Profiles?
When the Twitter algorithms were recently open-sourced, one interesting finding was that Twitter profiles that automated their social media publishing weren’t provided the same level of visibility as native posts. I was a bit disappointed with this. I have a personal Twitter profile where I engage personally with other Twitter accounts but Martech Zone’s Twitter account is a place where folks…
-
What Is A Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness, generate leads, increase sales, and improve…
-
Why Affiliate Marketing Is The Most Failsafe Marketing Channel in the Current Economy
In volatile economic times, businesses worldwide are faced with tightening budgets— including within the marketing function. CMOs globally are grappling with strategic decisions around which channels to prioritize. Affiliate marketing in general has increasingly gained recognition as a sound investment, allowing businesses to work with partners on a cost-per-acquisition (CPA) basis rather than sinking huge upfront fees into other channels,…
-
Alli AI: AI-driven SEO is More Effective and Less Expensive than Traditional SEO
Back in 2012, I had written that SEO was dead. I fully admit that I was posting it as linkbait to get people to read the article. At that time, I was pushing hard for SEO consultants to stop wasting all of their time backlinking and scheming and… instead… focus on the quality of the content and optimizing conversion rates.…
-
How Marketers Are Managing Risk
There’s not a day that goes by that we’re not assisting our clients to manage risk. Even in our own company, we’re currently balancing the risks and rewards of an integration we’ve recently completed. Do we invest in the productization of the tool and take it to market? Or do we apply those resources to the continued growth of our…
