ROI

Articles Tagged ROI:

  • Analytics & TestingContentsquare Digital Experience Analytics

    3 Ways That Digital Experience Analytics Maximizes Your Marketing ROI

    The uncertain economic outlook that we are facing: the energy crisis, high-interest rates, and macroeconomic factors that affect global markets and the supply chain, means that the budgets allocated to marketing continue without recovering, leaving the pre-pandemic figure far behind, which was by 11%. (Source: Gartner) However, the pandemic has shown that brands remain willing to invest, albeit in areas…

  • Martech Zone AppsCPA Calculator: How Is Cost Per Action Calculated?

    App: Cost Per Action Calculator

    Cost Per Action Calculator Campaign Results Direct Campaign Expenses * $ Expenses specifically for campaign. Total Actions * Number of actions (sale, lead, download, conversions) generated by the campaign. Traditional CPA $ This is the traditional Cost Per Action (Campaign Expenses / Total Actions). Platform Expenses Annual Platform Expenses * $ Annual platform licensing and support. Annual Campaigns Sent *…

  • Artificial IntelligenceHow to avoid new technology trends

    3 Strategies to Avoid Getting Sucked Into the Next New Tech Trend

    When a new technology arises, brands are quick to jump on the bandwagon without fully understanding how they might see or measure results. A few years ago, it was AI and chatbots. Today, it’s NFTs, cryptocurrency, and the metaverse. Numerous brands have launched programs into the metaverse, whether through virtual games, stores, or merchandise. By 2030, the global metaverse market is…

  • Sales Enablement, Automation, and PerformanceMediafly Revenue360 Sales Enablement

    Mediafly Revenue360: The Evolution of Sales Enablement Technology

    Before 2020, B2B buyer behaviors had already begun shifting to favor digital and self-service channels. With more buyers firmly cemented in the world of digital selling, there’s no going back. 71% of buyers willingly spend over $50,000 on a single transaction using a remote or self-service model, for example. McKinsey To remain competitive and relevant, revenue teams will need different…

  • Marketing InfographicsKey Marketing Campaign Metrics

    Key Metrics You Should Be Focused On With Digital Marketing Campaigns

    When I first reviewed this infographic, I was a bit skeptical that there were so many metrics missing… but the author was clear that they were focused on digital marketing campaigns and not an overall strategy. There are other metrics we observe overall, like the number of ranking keywords and average rank, social shares, and share of voice… but a…

  • Martech Zone AppsMarketing Campaign ROI Calculator

    App: How To Accurately Calculate Your Marketing Campaign Return on Investment (ROI)

    Campaign ROI Calculator Campaign Results Direct Campaign Expenses * $ Expenses specifically for campaign. Direct Campaign Revenue * $ Attributable revenue generated by campaign. Indirect Campaign Revenue * $ Additional annual revenue, if any. Platform Expenses Annual Platform Expenses * $ Annual platform licensing and support. Annual Campaigns Sent * Campaigns sent on platform annually. Salary Expenses Annual Salaries *…

  • Sales and Marketing TrainingWhat are the best marketing platforms?

    What Are The Best Marketing Platforms?

    Please stop asking this. I mean it. There is no best. Period. It’s a question that I’m asked over and over again by both marketers and industry professionals alike. It’s a question that can’t possibly be answered unless there’s a complete evaluation of the company that will use the platform. As a sourcing vendor for marketing technologies, we’ve performed due…

  • Analytics & TestingConversion Rate Optimization Checklist and CRO Calculator

    Infographic: Your Checklist For Conversion Rate Optimization

    Martech Zone has shared articles on conversion rate optimization (CRO) in the past, providing an overview of the strategy and general steps in the process. This infographic from the team at Capsicum Mediaworks goes into further detail, providing Conversion Rate Optimization Checklist with an accompanying article that details the process. What is Conversion Rate Optimization? Conversion Rate Optimization is a…

  • Sales Enablement, Automation, and PerformanceLead Qualification Questions

    The 5 Questions That Will Always Qualify A Lead

    Matt Nettleton is a professional sales trainer and my personal sales coach in Indianapolis. The work that he’s accomplished thus far has changed my (negative) attitude on selling and honed my marketing skills. Sales is a lot more complicated than it used to be… by the time folks are calling your sales team, they are very well-informed. I believe it’s…

  • Content MarketingSocial Media Video ROI

    What Are The Best Ways To Maximize Your Social Media Video’s Return On Investment?

    Over the past several years, video marketing has revolutionized marketing campaigns across industries. From professional explainer videos to upbeat Instagram Reels, videos have changed the game as a dynamic medium. This is especially important as feeds grow more and more crowded. Additionally, videos make it easier to capture an audience’s attention, as reading through long texts or swiping through countless images can…

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