Sales

Articles Tagged sales:

  • E-commerce and RetailFomo: Social Proof to Improve Ecommerce Conversion Rates

    Fomo: Enhancing Your Online Store’s Trust and Conversion Rates with Social Proof

    E-commerce businesses face the constant challenge of capturing and maintaining the attention of potential customers. With the vast ocean of options available, standing out and building trust with your audience has never been more crucial. Companies are looking for innovative ways to engage visitors and convert them into loyal customers while fostering an environment of authenticity and reliability. Watching potential…

  • E-commerce and RetailHow to Analyze and Reduce Your Shopping Cart Abandonment Rates

    How to Analyze, Measure, Reduce, and Recover Shopping Cart Abandonment

    I’m always surprised when I meet a client with an online checkout process and how few have tried to purchase from their own site! One of our new clients had a site they invested a ton of money into, and it’s five steps to get from the product page to the shopping cart. It’s a miracle that anyone is making…

  • Content MarketingTiger Woods: Amplifying Strengths vs Addressing Weaknesses

    The Strategic Choice: Amplifying Strengths vs. Addressing Weaknesses

    In business, just as in sports, whether to concentrate on enhancing one’s strengths or mitigating weaknesses is a recurrent theme. This debate transcends industries and professions, touching the core of personal development strategies. A quintessential example of this principle in action is the legendary golfer, Tiger Woods. Woods’ career offers invaluable insights into how focusing on strengths while strategically addressing…

  • Analytics & TestingEyequant Visual User Experience (UX) Behavioral Design Optimization using AI and Neuroscience

    EyeQuant: Revolutionizing Visual User Experience Design with AI and Neuroscience

    The challenge of immediately capturing a user’s attention is paramount. Traditional methodologies like click-tracking have provided insights into user behavior but often fail to capture the critical initial moments of user interaction. These methods typically require extensive research and testing, making them both time-consuming and costly. Eyequant EyeQuant‘s innovative platform predicts how users perceive and interact with designs within the…

  • Sales Enablement, Automation, and PerformanceSales Strategies: Even Dead Fish Float

    Sales Strategies: Even Dead Fish Float

    Growing up, I was raised by an optimist and a pessimist. My Mom was probably the happiest, funniest, friendliest person you could ever meet. She ensured that I was raised with an abundant mindset, wishing nothing but good for everybody and doing my best to help people. As I started to learn and mature, I asked her why she was…

  • Social Media & Influencer MarketingUsing Your Heart in Business: Resolving Conflicts with Personalization

    Using Your Heart in Business: Six Steps To Resolving Conflicts And Grow Customer Loyalty

    The significance of personal relationships cannot be overstated. At its core, business is not just about transactions; it’s about connections. Consumers and businesses alike yearn for interactions that go beyond the superficial level. They seek to be heard, understood and genuinely cared for. This aspect of emotional intelligence in business operations is crucial in establishing trust and loyalty. When business…

  • Sales and Marketing TrainingHow to Write A Marketing Plan

    How To Write Your Marketing Plan for 2024

    In preparing for the new year, companies should consider coordinating and planning various marketing plans to reach their target audience and achieve their business goals effectively. Each type of marketing plan has its unique focus and strategies. Marketing Plan Research To prepare for writing a marketing plan, incorporating the Agile Marketing Journey is essential. This journey consists of five stages:…

  • Sales Enablement, Automation, and PerformanceSales enablement tips and technology

    Sales Enablement Tips and Technology

    The intertwining of marketing and sales funnels is reshaping how we approach business, especially in sales. The concept of sales enablement, which bridges the gap between marketing and sales while generating revenue, has become crucial. It’s vital to align these initiatives for the success of both departments. What is Sales Enablement? Sales enablement refers to the strategic use of technology…

  • Advertising TechnologyAd Blocking, Ad Filtering, and Ad Blocking Recovery Strategies

    All You Need To Know About Ad Blocking, Ad Filtering, and Ad Recovery

    A recent visitor to my site contacted me and chuckled that he had to turn off his ad blocker to get to my content. The feature is built into my site, and I can disable it… but I won’t for a few reasons. My publication is both a passion and a hobby. I enjoy assisting others with the information or…

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