Sales Enablement
Articles Tagged Sales Enablement:
- Sales Enablement, Automation, and Performance
3 Best Practices for Product Marketers at Enterprise B2B Companies
Business-to-business (B2B) technology enterprises face a difficult dilemma. On the one hand, rapidly shifting market conditions require these enterprises to demonstrate sales competencies and economic output. On the other hand, technology marketing professionals are in short supply, causing existing teams to be overworked and making it more difficult for teams to grow and expand. A recent survey of senior marketing decision-makers…
- Customer Data Platforms
After the Deal: How to Treat Customers with a Customer Success Approach
You’re a salesperson, you do sales. You are sales. And that’s just it, you think your job’s done and you move on to the next one. Some salespeople don’t know when to stop selling and when to start managing the sales they’ve already made. The truth is, post-sale customer relationships are just as important as presale relationships. There are several…
- Sales Enablement, Automation, and Performance
Gong: Conversation Intelligence Platform for Sales Teams
Gong’s conversation analytics engine analyzes sales calls at the individual and aggregate levels to help you understand what’s working (and what’s not). Gong starts with a simple calendar integration where it scans each sales representative’s calendar looking for upcoming sales meetings, calls, or demos to record. Gong then joins each scheduled sales call as a virtual meeting attendee to record…
- Customer Data Platforms
Hippo Video: Boost Sales Response Rates With Video Selling
My inbox is a mess, I’ll totally admit it. I have rules and smart folders that are focused on my clients and virtually everything else falls by the wayside unless it captures my attention. Some sales pitches that stand out are personalized video emails that have been sent to me. Seeing someone speak to me personally, observing their personality, and…
- Advertising Technology
How Does Advertising Work? What Makes People Buy?
While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their poor audience. I think that’s a rather disturbing, unfortunate, and unlikely notion. The first notion that only rich companies advertise…
- Advertising Technology
How Is Digital Marketing Feeding Your Sales Funnel
When businesses are analyzing their sales funnel, what they’re trying to do is to better understand each phase in their buyers’ journey to identify what strategies they can accomplish two things: Size – If marketing can attract more prospects then its plausible that the opportunities to grow their business will increase given that conversion rates remain steady. In other words……
- Marketing Infographics
Who Owns Teleprospecting? Clarifying Roles to Align Sales and Marketing
Teleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk losing productivity, wasting budget, and missing out on high-quality leads. This article aims to define teleprospecting, diagnose common dysfunctions between…
- Content Marketing
Why Your Company Should Be Implementing Live Chat
Live chat has become a powerful tool for businesses to engage with customers and provide efficient support. As more consumers embrace digital channels for sales and support, companies recognize the significant benefits of live chat. Boosting Sales and Conversions Live chat has a proven track record of driving business sales and conversions. Increased Online Sales: Live chat can increase online…
- Analytics & Testing
Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform
Most industry CRM and sales enablement platforms require integrations, synchronizations, and management. Adoption of these tools is highly failure-prone because they are quite disruptive to your organization. Most of the time, consultants and developers are required to get everything working. Not to mention the additional time required for data entry and little or no intelligence or insight into prospects’ and…
- Analytics & Testing
MetaCX: Manage Customer Lifecycles Collaboratively With Outcome-Based Selling
Over a decade ago, I worked with some incredible talent in the SaaS industry – including working as a product manager for Scott McCorkle and many years as an integration consultant working with Dave Duke. Scott was a relentless innovator who was able to leap over any challenge. Dave was a consistently transformative account manager who assisted the world’s largest…
