Sales Enablement
Articles Tagged Sales Enablement:
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Marketing Infographics
Who Owns Teleprospecting? Clarifying Roles to Align Sales and Marketing
Teleprospecting remains a critical function in B2B lead generation and revenue growth. However, the question of ownership—whether Marketing or Sales should control teleprospecting efforts—continues to be a point of friction in many organizations. Without clear roles and coordination, businesses risk losing productivity, wasting budget, and missing out on high-quality leads. This article aims to define teleprospecting, diagnose common dysfunctions between…
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Analytics & Testing
Freshsales: Attract, Engage, Close, and Nurture Leads For Your Business In One Sales Platform
Most industry CRM and sales enablement platforms require integrations, synchronizations, and management. Adoption of these tools is highly failure-prone because they are quite disruptive to your organization. Most of the time, consultants and developers are required to get everything working. Not to mention the additional time required for data entry and little or no intelligence or insight into prospects’ and…
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Sales Enablement, Automation, and Performance
MQLs Are Passé – Are You Generating MQMs?
The MQM is the new marketing currency and KPI. Marketing-qualified meetings (MQM) with prospects and customers drive the sales cycle faster and improve the revenue pipeline. If you are not digitizing the last mile of your marketing campaigns that leads to more customer wins, it’s time to consider the latest marketing innovation. We are well into a game-changing transition from…
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Sales Enablement, Automation, and Performance
What Is Sales Enablement? How Important Is It?
Sales enablement has evolved into a critical initiative for any organization that wants to improve its sales performance and drive revenue growth. By investing in sales enablement, organizations can empower their sales teams to be more successful and achieve their goals. While sales enablement technology is proven to increase revenue by 66%, thought: 93% of companies have yet to implement a…
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Sales Enablement, Automation, and Performance
Why Field Sales and Marketing Should Look Beyond the Traditional CRM
As the world becomes increasingly impersonal with the emergence of technology – social media, video chatting, etc. An opportunity has presented itself in a very real way. A concept that once came naturally, intuitive, and existed pretty much as an afterthought has been relegated to an inconvenient, more expensive time-consuming adaptation. Physically getting in front of the people you want…
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Content Marketing
Content Marketing: Forget What You Heard Until Now and Start Generating Leads by Following this Guide
Are you finding it difficult to generate leads? If your answer is yes, then you are not alone. HubSpot reported that 63% of marketers say generating traffic and leads is their top challenge. But you’re probably wondering: How do I generate leads for my business? Well, today I’m going to show you how to use content marketing to generate leads…