Search Engine Optimization
Articles Tagged search engine optimization:
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What is SEO? Search Engine Optimization In 2024
One area of expertise that I’ve focused my marketing on over the last two decades is search engine optimization (SEO). In recent years, I’ve avoided classifying myself as an SEO consultant, though, because it has some negative connotations with it that I would like to avoid. I often conflict with other SEO professionals because they focus on algorithms over search…
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The 5 Reasons Visitors Landed On Your Website and How Audience-Centric Content Drives Conversions
Many companies design websites, social profiles, or landing pages with internal motivations in mind. Product managers push for feature lists, leaders want to highlight recent acquisitions, and sales teams clamor for lead-generating offers. While these elements have their place, it’s crucial to remember the most critical aspect of web design: We don’t design and build websites for companies; we design…
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8 Surprising Hacks That Will Skyrocket Your Title, Headline, and Subject Line Click-Through Rates by 46%
Content marketing has become a crucial strategy for businesses to attract and engage their target audience. However, with the ever-increasing volume of content produced, standing out from the crowd has become more challenging. This is where headlines play a pivotal role. Titles, headlines, and subject lines are the gateway to your content. Whether it’s an inbox preview, a search engine…
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Why Marketing Momentum Matters (Especially If You’re Sales-Driven)
As a Fractional CMO, I get to work with a wide range of companies—some with massive brand strategies unfolding over years, and others who are just a few weeks into a campaign and already asking, Why isn’t the phone ringing? That contrast isn’t surprising. What’s always surprising, though, is how many companies still expect instant results from marketing, as if…
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What is Digital Marketing? An Overview
Digital marketing has become integral to modern business strategy, but its roots and evolution are worth exploring to understand its current significance. This article will delve into the origins of digital marketing, its definition, the convergence with traditional marketing, and the impact of AI and machine learning on the field. Digital marketing uses digital channels, platforms, and technologies to promote…
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Google’s Leaked Search Algorithm: Implications for User Privacy, Business Strategies, and SEO Practices
The recent leak of over 14,000 features and ranking signals used in Google’s search engine has sent shockwaves through the technology and privacy communities. While the trove of information provides unprecedented insights into how Google ranks web pages, it raises serious questions about the company’s data collection practices and commitment to user privacy. Key insights from the leak suggest that…
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The ABCs of an Online Presence in 2024
Many years ago, I went through a creative exercise where I took each letter of the alphabet and applied a term to it that helped marketers evaluate the balance of their online presence. That presentation was quite outdated, so I thought it was a good time to publish a new list with updated strategies. Having a well-rounded and effective online…
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Flippa: Your Guide to Valuation, Buying, Or Selling Web Properties for Maximum Profit
Entrepreneurs face many challenges when valuing, selling, or acquiring websites. The digital landscape is constantly evolving, making it difficult for website owners to determine the true worth of their online assets. Many talented individuals excel at launching innovative websites and building a loyal customer base, but they often lack the financial resources necessary to scale their businesses to the next…
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The Power of Momentum in Organic Marketing
Businesses constantly seek ways to increase their online presence, generate leads, and drive conversions. While paid advertising offers instant gratification, it is a pay-to-play strategy that only yields results as long as you continue to invest. On the other hand, organic strategies such as content marketing and social media marketing require time and effort to build momentum. Still, once a…
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SERP: A Visual Look at Google’s Search Engine Results Page Boxes, Cards, Snippets, and Panels in 2024
The evolution of the Search Engine Results Page (SERP) over the years reflects Google’s commitment to improving user experience and delivering relevant information more efficiently. Initially, SERPs were simple, consisting mostly of plain text links and minimal additional features. Over time, as the internet grew and user behavior changed, Google began to introduce new features like Knowledge Graphs, Rich Snippets,…
