How To Drive More Traffic And Conversions From Social Media

Social media is a great way to generate traffic and brand awareness but it is not so easy for instant conversions or lead generation. Inherently, social media platforms are tough for marketing because people use social media to get entertained and distracted from work. They may not be too willing to think about their business, even if they are decision-makers. Here are a few ways to drive traffic and convert it into conversions, sales, and

Repuso: Collect, Manage, And Publish Your Customer Reviews & Testimonial Widgets

We assist several local businesses, including a multi-location addiction and recovery chain, a dentist chain, and a couple of home services businesses. When we onboarded these clients, I was honestly shocked, at the number of local companies that do not have the means to solicit, collect, manage, respond to, and publish their customer testimonials and reviews. I will state this unequivocally… if people find your business (consumer or B2B) based on your geographic location, the

Google Web Stories: A Practical Guide To Providing Fully Immersive Experiences

In this day and age, we as consumers want to digest content as quickly as possible and preferably with very little effort.  That’s why Google introduced their own version of short-form content called Google Web Stories.  But what are Google web stories and how do they contribute to a more immersive and personalised experience? Why use Google web stories and how can you create your own?  This practical guide will help you better understand the

Duplicate Content Penalty: The Myth, The Reality, and My Advice

For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or that is appreciably similar. Mostly, this is not deceptive in origin.  Google, Avoid Duplicate