Seo

Delve into our comprehensive library of SEO articles, written by industry experts and designed to equip you with the knowledge and strategies needed to boost your website’s search engine visibility. From technical SEO tips to content optimization guides, we have everything you need to succeed in the ever-evolving world of search.

Articles Tagged seo:

  • Paid and Organic Search MarketingMajestic SEO Trust Flow

    Majestic SEO: Understanding Trust Flow and Its Impact on SEO

    Many businesses struggle to determine whether their backlinks are helping or harming their SEO efforts. Simply counting backlinks or referring domains doesn’t provide a clear picture, as not all links are created equal. Some backlinks come from high-authority, reputable websites, while others may be from spammy or low-quality sources that can negatively impact search rankings. Businesses need a way to:…

  • Content MarketingHow I Reached 1 Million Page Views

    How I Reached 1 Million Page Views (Without Spending More Money)

    Martech Zone is a project of passion for me that’s been publishing articles on how to research, learn, and discover sales and marketing technology for over 18 years! A decade ago, we dominated search and honestly didn’t have a lot of competition. Now, we have thousands of sites across the web where both companies and publishers are working to assist…

  • Content MarketingQuantity versus quality of content, a list of questions

    20 Questions For Your Content Marketing Strategy: Quality vs. Quantity

    How many blog posts should we write each week? Or… How many articles will you deliver each month? These may be the worst questions I constantly field with new prospects and clients. While it’s tempting to believe that more content equates to more traffic and engagement, this isn’t necessarily true. The key lies in understanding the varying needs of new…

  • Artificial IntelligenceAI Suggests: GenAI Content Writing Assistant

    AI Suggests: Generate Fresh, Unique Content With This Pay-As-You-Go AI Assistant

    The need for consistent, creative, and compelling content is paramount. I utilize several Generative AI (GenAI) platforms throughout my workday to research the content that I produce for Martech Zone and my clients. I’m not a copy-and-paste AI junkie, though. I believe these platforms do a great job at research and validation, but I ultimately want my voice in the…

  • Customer Data PlatformsNAR Lawsuit and Real Estate Marketing

    The NAR Lawsuit Will Transform Real Estate Marketing: What Real Estate Agents Must Do Today To Prepare

    The lawsuit against the National Association of Realtors (NAR) and other real estate companies will significantly transform the industry and impact real estate marketing. To recap, a Missouri jury found NAR and others liable for collusion to maintain commissions, resulting in a nearly $1.8 billion damages verdict. This amount could potentially triple since the jury found that the defendants had…

  • Advertising TechnologyThe Cost of Advertising By Channel

    What Does $100,000 in Advertising Buy By Medium?

    The infographic from WebFX presents a comprehensive overview of the costs associated with different national advertising media. It succinctly breaks down the financial investment required for the setup and ongoing maintenance of various advertising mediums, including National TV, Magazine, and Newspaper Advertising, as well as Direct Mail, Telemarketing, Search Engine Optimization, Pay Per Click Marketing, Email Marketing, and Web Content…

  • Marketing & Sales VideosWhy Host Videos on Vimeo

    Why Your Marketing Videos Should Be Hosted on Vimeo

    Like the rest of the world, I’m constantly pushing my clients to utilize video and incorporate YouTube into their overall content marketing strategies. While it’s largely viewed as a free platform, companies are paying a price for only hosting their video content on YouTube. I’ll explain: Site Speed: We embed many YouTube videos on Martech Zone that aren’t available on…

  • Content MarketingAre Interactive Infographics Worth the Investment?

    Are Interactive Infographics Worth The Investment?

    The history and origin of infographics can be traced back to ancient times, but their modern form and popularity surged in the late 20th century. Today’s infographics aren’t just incredible. New trends allow them to be interactive. The History of Infographics Early History: The roots of infographics are often linked to cave paintings and Egyptian hieroglyphs, which used visual representations…

  • Advertising TechnologyDigital Marketing vs. Traditional Marketing Infographic

    Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection

    With my career spanning decades, I’ve enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and direct mail and then to MarTech and SaaS platforms. I often share that much of my success was bringing the…

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