SMS
SMS (Short Message Service) is a text messaging technology that allows users to send and receive brief text messages between mobile devices. Limited to 160 characters per message, SMS has become a ubiquitous communication tool used by billions worldwide for personal and business purposes. Check out these insightful articles from Martech Zone:
Articles Tagged SMS:
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Artificial Intelligence
Engagement is a Two-Way Street: Using Conversational Customer Experiences to Build Customer-Brand Relationships
The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us, not to us. Tech advancements have made it possible for these relationships to become more interactive, thanks to the rise of social media, new consumer devices, and, of course, continued…
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Customer Data Platforms
WPForms: Build Smart, Integrated, and Powerful WordPress Forms in Minutes
Creating and managing online forms on your WordPress site can quickly become frustrating, especially when you’re juggling multiple tools, plugins, or custom code to get it right. Whether you’re collecting leads, processing payments, or running customer surveys, you need a form solution that’s both intuitive and robust. WPForms WPForms offers precisely that. Trusted by over 6 million professionals, WPForms is…
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Mobile Marketing, Messaging, and Apps
Mobile Marketing Strategies: 20 Tips For Engaging Customers Wherever They Are in 2025
Mobile devices have evolved from convenience tools into essential instruments for research, communication, commerce, and content consumption. Today’s consumers routinely use their phones to compare prices, read reviews, watch tutorials, scan QR codes, and make decisions on the spot. But unlike desktop users, mobile users often aren’t stationary—they may be walking, commuting, waiting in line, or engaged in other tasks…
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Email Marketing & Automation
Marketing Automation Decoded: How Top Platforms Define the Terms That Drive Results
Marketing automation has evolved dramatically over the last decade, transitioning from simple email scheduling to encompassing full-scale customer lifecycle orchestration powered by AI. As platforms expand in complexity and capability, so too does their terminology, resulting in subtle yet significant differences in how core concepts are implemented and understood. For businesses evaluating tools or working across teams, clarity in these…
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Email Marketing & Automation
Building a Customer Engagement Flywheel with Vendasta’s AI: A Step-by-Step Guide
Marketing professionals and agencies are under constant pressure to not only acquire leads but to nurture them into loyal, long-term customers. Relying on traditional funnel-based approaches often results in missed opportunities, siloed data, and one-off conversions that fail to deliver sustainable growth. That’s where the customer engagement flywheel comes in. Unlike the linear funnel, the flywheel is a dynamic, self-reinforcing…
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Paid and Organic Search Marketing
ReviewInc: The All-in-One Reputation and Visibility Platform for Service Brands and Multi-Location Businesses
Today’s buyers don’t just trust online reviews—they rely on them. Whether it’s a patient choosing a new clinic, a customer looking for a reputable HVAC technician, or a parent evaluating a childcare provider, the verdict is almost always rendered before a single call or visit. For multi-location businesses and service providers, online reputation isn’t just brand equity—it’s a growth engine.…
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Content Marketing
Wix: The All-in-One Platform to Create, Manage, and Grow Your Online Presence
Creating a website today comes with unique challenges for businesses, creators, and entrepreneurs alike. People expect professional design, fast load times, seamless mobile experiences, and built-in tools for marketing, commerce, and customer engagement—all without having to hire a developer or learn to code. Yet, assembling these capabilities often means stitching together multiple platforms, navigating technical complexity, or facing costly development…
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Customer Data Platforms
CleverTap: Unlock Customer Lifetime Value Effortlessly With This All-In-One Customer Engagement Platform
Customers today expect more than transactions — they expect meaningful connections. They want brands to know them, value them, and deliver experiences that feel personal and thoughtful. But with customer preferences constantly evolving and touchpoints spread across multiple channels, creating these unforgettable experiences at scale can feel impossible. CleverTap CleverTap has evolved from a mobile-only marketing platform into a complete…
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Mobile Marketing, Messaging, and Apps
How to Choose the Right Text Messaging Provider for Your Business
Choosing the wrong text messaging provider can create operational headaches, poor customer experiences, and regulatory risks. Businesses that rely on text messaging—whether for marketing, customer service, or transactional alerts—need a partner that offers more than low rates and basic delivery. Many vendors still route messages through outdated SMS-to-email gateways, which can lead to deliverability failures, spam filtering, and significant delays.…
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Analytics & Testing
Feedier: Capture Actionable Customer Intelligence with AI
Organizations are overwhelmed by customer feedback from countless touchpoints—emails, surveys, reviews, support tickets, etc. The challenge for mid-sized to large enterprises and public institutions isn’t a lack of data; it’s making sense of it all. Traditional feedback analysis methods are time-consuming, heavily reliant on manual processes, and fail to convert insights into real-time action. As a result, customer experience (CX)…
