Social Proof

Articles Tagged social proof:

  • Analytics & TestingUsing Heatmaps to Optimize Landing Pages

    Four Ways to Use Heatmaps to Optimize Your Landing Page

    Landing page optimization is one of the most challenging tasks, simply because there are no rights or wrongs. What works for some websites may not work so well for you. There are too many variables: colors, images, different kinds of calls-to-action (CTAs), etc. You can never be sure what distracts your visitors and what draws their attention. There are all…

  • Content MarketingBenefits of Blogging for Brands (Platforms, Features, Statistics)

    Why Are Brands Still Blogging in 2023? Features, Platforms, and Benefits

    It’s hard to believe it’s been over a decade since I wrote Corporate Blogging for Dummies! In that time, I’ve seen a transformation where blogs have become a feature of virtually every content or e-commerce platform. Blogging is still critical as companies require a simple process for quickly publishing articles, news, and building their content library. Blogging Continues To Dominate…

  • Analytics & TestingLanding Page Optimization Tips, Checklist, AI, Testing, Best Practices

    How To Optimize Your Landing Pages To Maximize Conversions

    Several best practices can help maximize conversions and improve the overall performance of your landing pages. Here are some essential practices to consider: Reduced Options: A common practice among high-performing landing pages is removing extraneous navigation, clutter, and other options that may dissuade the user from leaving the page. This is why many companies utilize landing page platforms to build…

  • Social Media & Influencer MarketingHow to Create A Hashtag Contest On Social Media

    ShortStack: How To Create a #Hashtag Contest on Social Media

    If you’re searching for a strategy that can expand your brand’s reach, spark active engagement, and enrich your user-generated content (UGC), a hashtag contest might be the tool you’ve been seeking. UGC is an often-underestimated goldmine in the world of digital marketing. It refers to any form of content — text, videos, images, reviews, etc., created by people rather than…

  • Social Media & Influencer MarketingNiceJob: Collect Online Reviews and Referrals

    NiceJob: Collect Reviews and Referrals From Customers to Grow Your Business With Social Proof

    Building trust and establishing a strong reputation among potential customers is a challenge faced by many businesses. Without a substantial number of reviews and recommendations, businesses may struggle to gain credibility and attract new customers. In today’s digital age, online reviews and word-of-mouth referrals play a critical role in shaping consumer purchasing decisions, making it vital for businesses to proactively…

  • Social Media & Influencer MarketingVideoPeel Customer Testimonial Video Platform

    VideoPeel: Request, Capture, and Share Your Customer Video Testimonials Easily

    A critical stage in every buyer’s journey is researching the business, the product, or the services offered to validate the business. Trust may be even more critical than other factors like price and refund policies when a business or consumer is deciding whether or not to make a purchase, so customer testimonials are critical in helping ease the buyer through…

  • Analytics & TestingHow to Build and Grow Your Email Newsletter List

    21 Ways To Build and Grow Your Email List

    We’ve been working on growing the Martech Zone email list after purging it of several thousand subscribers who had no activity. When you’ve been operating a publication like this for a decade… especially to a B2B audience, it’s not uncommon that many email addresses are abandoned as employees leave one company for the next. We are aggressive in acquiring email…

  • Advertising TechnologyHow to increase video advertising conversion rates

    5 Tips To Increase Your Video Advertising Conversion Rates

    Whether a startup or a medium business, all entrepreneurs look forward to utilizing digital marketing strategies to expand their sales. Digital marketing includes search engine optimization, social media marketing, email marketing, etc.  Gaining potential customers and having maximum customer visits per day depends on how you market your products and how they are advertised. The publicity of your products lies…

  • E-commerce and RetailNudgify: Social Proof for Shopify

    Nudgify: Increase Your Shopify Conversions With This Integrated Social Proof Platform

    My company, DK New Media, is assisting a fashion company launch its direct-to-consumer strategy domestically. Because they’re a traditional company that only supplied retailers, they needed a partner that would help be their technology arm and help them with every aspect of their brand development, ecommerce, payment processing, marketing, conversions, and fulfillment processes. Because they have limited SKUs and don’t…

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