Story

Martech Zone articles tagged Story:

  • Content MarketingSteps for crafting a great story. Storytelling.

    Seven Steps to the Perfect Story

    Crafting compelling stories is an invaluable tool in sales and marketing. Stories uniquely captivate an audience, evoke emotions, and convey complex information in a relatable and memorable way. In sales, stories can transform a product or service from a commodity into a solution that addresses a customer’s needs and desires. In marketing, stories create connections, building brand loyalty and driving…

  • Social Media & Influencer MarketingHow Small Businesses Are Using and Benefitting from Social Media

    How Small Businesses Are Using And Benefitting From Social Media

    Our small business prospects and clients often ask us about our expertise and use of social media to drive business results. I am a firm believer that businesses should have a strong social media presence, but I’d argue that it’s more about reputation management than it is driving direct business. The reality of social media is this… very few buyers…

  • Content MarketingHow To Write Your Company Story

    How To Write Your Company’s Story: Five Essential Elements

    I love design, but I’m a terrible designer. I love development, but I’m quite the hack. And I write daily on Martech Zone and I’ve authored Corporate Blogging For Dummies, but I don’t classify myself as a writer. I recognize a great design, I am blown away by great development, and I love great writing. We just launched a new…

  • Content MarketingNot every piece of content needs to tell a story

    Not Every Piece of Content Needs to Tell a Story

    Stories are everywhere, and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to connect with me online emotionally. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories.…

  • Ecommerce and Retailmodern retail fashion store.png

    7 Lessons For Retail In The Age of E-Commerce

    E-Commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re running a physical store, then you need to move to the next level. Give the shoppers a compelling reason to…

  • Content Marketingstorehouse

    Storehouse: Visual Storytelling for the iPad

    We recently had a webinar on the science of storytelling with our friends at Cantaloupe.tv. It’s not new to sales and marketing, but for some reason, storytelling has really only begun to take notice in recent years. Consumers and business buyers have always converted easier when there’s an emotional tie between themselves and the brands they love… but it’s interesting…

  • Content MarketingInfographic Design and Production Workflow

    The Workflow of Infographic Production

    Managing infographic production for my clients and Martech Zone, I’ve learned a thing or two about producing infographics. It takes time to improve your workflow and design over time. Infographic production can take weeks or months to produce if you don’t have a proper plan or workflow. Here are a couple of tips to (hopefully) cut down time and get…

  • Marketing BooksNothing New Book: An irreverent history of storytelling and social media

    I Don’t Want to Hear Your Damn Story

    Time for a rant. The new buzzword all over social media and content marketing space is storytelling. We’ve shared some infographics on storytelling versus corporate speak and visual storytelling… and I’m a fan of storytelling. With the right audience, there’s nothing better than a good story to connect with your audience. But we’re now using the story for everything. Logos…

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