Stories are everywhere and I’m sick of it. Every social media app is trying to throw them in my face, every website is trying to lure me to their clickbait story, and now every brand wants to emotionally connect with me online. Please make it stop. Reasons Why I’m Growing Weary of Stories: Most people are terrible at telling stories. Most people aren’t seeking stories. Gasp! I know I’m going to upset the content professionals
E-Commerce is taking over the retail industry by the minute. It’s making it all the more difficult to keep brick and mortar stores afloat. For brick-and-mortar stores, it isn’t about stocking up inventory and managing accounts and sales. If you’re running a physical store, then you need to move to the next level. Give the shoppers a compelling reason to spend their time to come down to your store. 1. Provide Experience, Not Just Products
We recently had a webinar on the science of storytelling with our friends at Cantaloupe.tv. It’s not new to sales and marketing, but for some reason, storytelling has really only begun to take notice in recent years. Consumers and business buyers have always converted easier when there’s an emotional tie between themselves and the brands they love… but it’s interesting how old, scripted and terrible media continues to plague us on television and the web.