Targeted Advertising

Articles Tagged targeted advertising:

  • NAR Lawsuit and Real Estate Marketing

    The NAR Lawsuit Will Transform Real Estate Marketing: What Real Estate Agents Must Do Today To Prepare

    The lawsuit against the National Association of Realtors ( NAR ) and other real estate companies will significantly transform the industry and impact real estate marketing. To recap, a Missouri jury found NAR and others liable for collusion to maintain…

  • Privacy-Centric Advertising Best Practices with Customer Data Platforms (CDP)

    Gain Customer Trust With These Three Privacy-Centric Advertising Practices

    A one-size-fits-all advertising approach no longer cuts it. Customers expect personalized advertising experiences that cater to them. And they also want to have a say in how they see and receive ads.  But there’s a catch. Much of today’s advertising…

  • What is a DSP? Demand Side Platform for Advertising

    What Is A Demand-Side Platform (DSP)?

    A demand-side platform ( DSP ) is a software solution that allows advertisers and marketers to purchase digital ad inventory across various ad exchanges, networks, and publishers in real-time, using a single interface. It streamlines the media buying process and…

  • brightkit advertising vs social media

    How Social Marketing Stacks Up with Traditional Advertising

    I'm not opposed at all to advertising and paying for promotion, but many business owners and even some marketers don't distinguish the difference. Often, social marketing is seen as just another channel . While it is an additional strategy to…

  • The Big Switch: Rewiring the World, from Edison to Google

    The Big Switch: Your Mind Are Belong To Us

    Over the past few weeks, I’ve been starting and stopping a few books—one of them being The Big Switch by Nicholas Carr. Today, I finally finished it. Carr does an excellent job drawing parallels between the rise of America’s electrical…

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