Technology
- Sales and Marketing Training
How Marketers Are Managing Risk
There’s not a day that goes by that we’re not assisting our clients to manage risk. Even in our own company, we’re currently balancing the risks and rewards of an integration we’ve recently completed. Do we invest in the productization of the tool and take it to market? Or do we apply those resources to the continued growth of our…
- Artificial Intelligence
Why Tech Marketers Should Care About M3gan
It’s an image that has persisted in the cultural consciousness for more than fifty years: the unblinking red eye. Always surveilling. And ultimately‚ with that emotionless, harrowing monotone, saying: I’m sorry, Dave… I’m afraid I can’t do that. 2001: A Space Odyssey The AI takeover has been a heavily featured idea in science fiction since the 1968 release of Stanley…
- Social Media Marketing
Generational Marketing: How Each Generation Has Adapted To and Utilizes Technology
It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology. I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and call someone, while younger…
- Sales and Marketing Training
30+ Areas Of Focus For Digital Marketers In 2023
Just as the number of solutions in digital marketing continues to skyrocket in growth, so do the areas of focus of digital marketers. I’ve always been appreciative of the challenges our industry brings, and not a day goes by that I’m not researching and learning about new strategies, techniques, and technologies. I’m not sure that it’s possible to be a…
- Analytics & Testing
Seven Steps to Meet the Customer Experience Imperative and Cultivate Customers for Life
Customers will leave after a single bad experience with your company, which means customer experience (CX) is the difference between red and black in your business ledger. If you can’t differentiate by consistently delivering an amazing and effortless experience, your customers will move on to your competition. Our study, based on a survey of 1,600 global sales and marketing professionals…
- Analytics & Testing
How A Composable Technology Stack Can Turbocharge Enterprise Agility
We are living through an unprecedented time of great change and upheaval. A global pandemic and geopolitical tensions have led to tremendous uncertainty for many businesses across virtually every industry vertical. There is an increased need for enterprise agility and the ability to make better informed, faster decisions to survive in this rapidly changing environment. That’s why so many businesses…
- Content Marketing
What Businesses Need To Keep In Mind About (Inevitable) Technology Migration
Over the last couple of decades, I’ve had the pleasure of working on either side of the digital transformation industry. I’ve helped Software as a Service (SaaS) vendors develop, innovate and scale their platforms from young pre-revenue startups through enterprise acquisitions. I’ve also helped businesses of every size to implement technology to increase internal efficiency and external customer experience. As…
- Content Marketing
The Build Versus Buy Dilemma: 7 Considerations To Deciding What’s Best For Your Business
The question whether to build or buy software is a long on-going debate between experts with various opinions on the internet. The option to build your own in-house software or buy market ready customized solution still keeps a lot of decision makers confused. With the SaaS market booming to its full glory where the market size is projected to reach USD 307.3 billion by 2026,…
- Artificial Intelligence
Top 3 Tech Strategies for Publishers in 2021
The past year has been difficult for publishers. Given the chaos of COVID-19, elections, and social turmoil, more people have consumed more news and entertainment over the last year than ever before. But their skepticism of the sources providing that information has also reached an all-time high, as the rising tide of misinformation pushed trust in social media and even…
- Analytics & Testing
Digital Transformation and the Importance of Integrating a Strategic Vision
One of the few silver linings of the COVID-19 crisis for companies has been the necessary acceleration of digital transformation, experienced in 2020 by 65% of companies according to Gartner. It’s been on fast-forward since businesses across the world have pivoted their approach. As the pandemic has kept many people avoiding face-to-face interactions in stores and offices, organizations of all types have…
