Harness Unprecedented Times to Reshape How We Work

There has been so much change to the way we work in recent months that some of us might not immediately realize the kinds of innovations that were already gaining steam before the global pandemic struck. As marketers, workplace technology continues to bring us closer as a team so we can serve our customers in these stressful times, even while we navigate challenges in our own lives. It’s important to be honest with customers, as

Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend

The Coronavirus pandemic has come with its set of challenges and learnings from a societal, personal, and business perspective. It’s been challenging to keep new business growth due to economic uncertainty and frozen sales opportunities. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently) scrambling to overexert themselves in preparation. However, what I believe will keep martech businesses growing

Prospects Of Combining Blockchain Technology And Internet Of Things

The technology behind bitcoin allows transactions to be carried out reliably and securely, without the need for an intermediary. These technologies have gone from being practically ignored to becoming the focus of the innovation of the big banks. Experts estimate that the use of blockchain technologies can mean a saving of 20,000 million dollars for the sector by 2022. And some goes further and dares to compare this invention with that of the steam engine

The Three Keys to Solving Marketing’s Massive Technology Problem

All too often, technology becomes the personification of success. I’ve been guilty of it, too. Tech is easy to buy and therefore, feels like an instant upgrade! The first decade of the 2000s was all about inbound, so we raced toward marketing automation with open arms, in a dust of purchase orders and definitive guides – we were off and running with our newfound platform. We slapped on the blinders on when it came to

How Each Generation Has Adapted To and Utilizes Technology

It’s pretty common for me to groan when I see some article berating Millennials or making some other terrible stereotypical criticism. However, there’s little doubt there aren’t natural behavioral tendencies between generations and their relationship to technology. I think it’s safe to say that, on average, older generations don’t hesitate to pick up the phone and calls someone, while younger folks will jump to a text message. In fact, we even have a client, Canvas,

10 Things 8 Hours at CES 2017 Taught Me About Tomorrow’s Tech

Like an idiot, I joined 165,000 other gadget-obsessed technologists, marketers, influencers, hucksters, and assorted others at CES 2017 last week. Most of my time was spent meeting people. Or, more accurately, in Lyfts, Ubers, and cabs braving Vegas traffic from hell on my way to meeting people. But I did reserve eight hours for something everyone who loves technology should do at least once: wander the floor of the main convention halls at CES, the