Technology
Articles Tagged Technology:
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Content Marketing
How Much Are Businesses Investing In Content Marketing (With AI) in 2025?
Content marketing remains a vital strategy for engaging audiences, building brand equity, and driving growth. In 2025, businesses ramp up investments, propelled by soaring content production demands and the widespread adoption of generative AI (GenAI). Table of ContentsContent Marketing Industry Valuation and GrowthContent Marketing Budget AllocationContent Marketing Monthly Spending by Business SizeInvestment Per Content PieceRole of Generative AI in Content…
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Sales and Marketing Training
The Role of Patents in Marketing: Protection, Perception, and Strategic Impact
Patents have long been considered essential for protecting innovation, creating market differentiation, and building a foundation for growth. For startups, they can serve as both a shield against competitors and a signal of credibility to investors and partners. However, how patents have been used in the tech industry, including controversial cases like Microsoft’s claim of 235 patent violations against Linux…
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Marketing Tools
DealFuel: Find Unmissable Tech Deals for Your Digital Projects
Navigating the world of digital tools can be overwhelming, especially when balancing budgets and deadlines. Whether you’re a web developer looking for plugins, a designer needing fresh graphic bundles, or a business owner searching for cost-effective marketing solutions, finding the right tools at the right price is a common challenge. DealFuel DealFuel is the ultimate hub for curated tech deals…
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Sales and Marketing Training
The MarTech Optimization Playbook for Modern CMOs
Marketing technology (MarTech) is the marketing strategy of today’s leading companies. It’s the right move. MarTech has seen a significant jump in popularity as expansive data availability, new digital tools, and advanced analytics empower businesses to optimize customer engagement and drive targeted marketing strategies. However, many companies are significantly underutilizing the MarTech stacks. Even as they invest heavily in the…
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Customer Data Platforms
The Role of Sales and Marketing Technology in Dubai’s Real Estate Market
Dubai’s real estate market has cemented itself as one of the most dynamic and profitable property markets globally. Known for its high-end developments, futuristic skyline, and investor-friendly policies, Dubai attracts a broad spectrum of buyers, from international investors to luxury homeowners. As the city continues to evolve, so do the methods used to market and sell real estate. In an…
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Customer Data Platforms
The Secret To Martech: It’s Not About The Tech
In Bill Simmons’ Book of Basketball, he writes of the secret of basketball. He talks of meeting former NBA Champion, Isiah Thomas, who explains the the secret of basketball is that it’s not about basketball. Simmons relays the story from Thomas and explains that the key to assembling a winning basketball team has more to do with team chemistry and…
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E-commerce and Retail
TaxJar: Conquer Sales Tax Compliance with AI-Powered Automation
Navigating the labyrinth of sales tax regulations can be daunting for any business owner. The ever-changing landscape of rules, rates, and exemptions across different jurisdictions can quickly turn into a compliance nightmare. Managing sales tax calculations, filings, and remittances can consume valuable time and resources that could be better spent on growing your business. What if there was a way…
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Sales and Marketing Training
The Top 10 Marketing Buzzwords in 2024
Utilizing marketing buzzwords in your advertising and content can have positive and negative aspects. Here are some potential advantages and disadvantages: Why You Should Use Marketing Buzzwords Attention-Grabbing: Buzzwords are often catchy and can capture the attention of your target audience. They can create curiosity and make your content stand out in a crowded market. Trendy Appeal: Buzzwords are usually…
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Paid and Organic Search Marketing
Search Engine Optimization is Not a Project
Search engine optimization (SEO) is not just about keyword research, publishing content, and monitoring your search traffic. Many businesses believe that by identifying high-volume keywords and creating content around them, they’ll naturally rank higher and get more traffic. SEO is much more dynamic and complex. It’s more about delivering an excellent user experience (UX), ensuring your website loads fast, is…
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E-commerce and Retail
Back-To-School Shopping in 2024: What Retailers And Online Stores Need To Know For A Successful Season
Back-to-school shopping is a significant event in the retail industry, generating billions of dollars in sales each year. Back-to-school spending is second only to the holiday season in annual retail sales in the United States. Back-to-school shopping encompasses both direct and indirect expenditures, offering diverse marketing opportunities. Direct expenditures, such as school supplies and textbooks, are essential items with a…