Five Ways Martech Companies Play the Long Game Given an Expected 28% Drop in Marketing Spend

The Coronavirus pandemic has come with its set of challenges and learnings from a societal, personal, and business perspective. It’s been challenging to keep new business growth due to economic uncertainty and frozen sales opportunities. And now that Forrester expects a possible 28% drop in marketing spend over the next two years, some of the 8,000+ martech companies may be (inefficiently) scrambling to overexert themselves in preparation. However, what I believe will keep martech businesses growing

7 Ways Technology Could Destroy Your Brand

This week, I was on site doing a digital marketing workshop for a global brand. The workshop was and facilitated by me and co-developed in part with Butler University and the amazing educator that’s full-time within the organization. When we arrived at the Martech Stack section of the platform to educate employees on the technology resources within the organization, I was struck at the combination of platforms. It didn’t appear like your normal Martech Stack

Prospects Of Combining Blockchain Technology And Internet Of Things

The technology behind bitcoin allows transactions to be carried out reliably and securely, without the need for an intermediary. These technologies have gone from being practically ignored to becoming the focus of the innovation of the big banks. Experts estimate that the use of blockchain technologies can mean a saving of 20,000 million dollars for the sector by 2022. And some goes further and dares to compare this invention with that of the steam engine

The Three Keys to Solving Marketing’s Massive Technology Problem

All too often, technology becomes the personification of success. I’ve been guilty of it, too. Tech is easy to buy and therefore, feels like an instant upgrade! The first decade of the 2000s was all about inbound, so we raced toward marketing automation with open arms, in a dust of purchase orders and definitive guides – we were off and running with our newfound platform. We slapped on the blinders on when it came to

10 Things 8 Hours at CES 2017 Taught Me About Tomorrow’s Tech

Like an idiot, I joined 165,000 other gadget-obsessed technologists, marketers, influencers, hucksters, and assorted others at CES 2017 last week. Most of my time was spent meeting people. Or, more accurately, in Lyfts, Ubers, and cabs braving Vegas traffic from hell on my way to meeting people. But I did reserve eight hours for something everyone who loves technology should do at least once: wander the floor of the main convention halls at CES, the