Tv
Articles Tagged tv:
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ScanmarQED: Master Your Marketing Mix Modeling and Optimize for Measurable Growth
Managing a marketing budget in a volatile market often feels like trying to solve a puzzle while the pieces are constantly changing shape. You are likely staring at disparate data sources, including weekly sales reports, daily digital metrics, and quarterly…
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How Modern TV Commercials Became Smarter, Cheaper, and More Measurable
Television advertising has undergone one of the quietest yet most profound transformations in modern marketing. Once the exclusive domain of big brands and Madison Avenue agencies, TV commercials have evolved into a dynamic, data-driven medium accessible to businesses of nearly…
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Engagement is a Two-Way Street: Using Conversational Customer Experiences to Build Customer-Brand Relationships
The relationship between brands and their audiences has long been a one-way street – brands, using catchy billboards, quirky TV commercials, or even the antiquated newspaper ads, talked at us, not to us. Tech advancements have made it possible for…
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30+ Technologies That Have Been Eliminated with Smartphones
It wasn’t long ago that our lives were filled with a wide array of specialized gadgets—each one with a singular purpose, each one taking up space in our pockets, purses, or glove compartments. Then came the smartphone, and slowly, almost…
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As Digital Fatigue Grows, Sponsorships Offer Trust, Attention, and Real Engagement
In an era dominated by short-term tactics and ROI -at-all-costs campaigns, sponsorships stand out as one of the few strategies capable of delivering both brand lift and sustained value. However, too often, marketers treat sponsorships as just another advertising channel—buy…
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How Retail Customer Journeys Have Changed With Technology
Retail has undergone radical shifts from the days of mass broadcasts to the age of digital interactivity. Where shoppers once relied on TV ads and in-store sales associates to learn about products, they now turn to smartphones, social media, and…
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Digital Marketing vs. Traditional Marketing: Definitions, Growth, and Intersection
With my career spanning decades, I've enjoyed working in both the traditional and digital marketing industries. My career started at a newspaper, where I caught the Internet bug and began networking and programming. I moved on to database marketing and…
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Streaming Viewership Has Officially Overtaken Cable and Broadcast Television
The types of ways that viewers are consuming video are plentiful with the advent of the Internet: Cable and Satellite TV: Cable and satellite TV services like Comcast, DirecTV, and Dish Network provide television channels through physical cables or satellite…
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EDO: Measuring Consumer Engagement in TV Advertising
When people discuss digital advertising, they often omit traditional broadcast channels like television and radio. But yesterday's broadcast company is no longer just broadcasting . They're capturing engagement metrics and usage down to the second. Every interaction you're making on…
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How OTT Technology Is Taking Over Your TV
If you have ever binge-watched a TV series on Hulu or viewed a movie on Netflix, you’ve used over-the-top content and may not have even realized it. Typically referred to as OTT in the broadcast and technology communities, this type of…
