Audiense Connect: The Most Advanced Twitter Marketing Platform for Enterprise

While much of the world has adopted other social media channels, I continue to be a huge fan of Twitter. And Twitter continues to help drive traffic to my personal and professional sites so I’m never going to give it up anytime soon! Audiense Connect is a platform built for enterprise Twitter Marketing and trusted by thousands of brands and agencies worldwide to: Community Management and Analysis – Get accurate information about your community on

Why Real-Time Marketing Has Become More Essential in The COVID Era

It’s been confirmed that the United States’ annual Super Bowl needs upwards of 11 million kilowatt-hours of power to run the game start to finish. Snack brand Oreo had been waiting around two years for the moment when not all 11 million kilowatt-hours of power would successfully run and there’d be a blackout; just in time for the brand to execute their punchline. Luckily for the cookie company, years ago at Super Bowl XLVII, there was finally a

JustControl.it: Automate Attribution Data Collection Across Channels

Digital marketing is driven by a need for greater customization: new data sources, fresh combinations of partnerships, ever-changing rates, sophisticated UA scenarios, etc. As for the future of our industry, it promises to be even more challenging and granular. That is why successful and aspiring professionals need workable leverage to deal with complicated situations and complex pictures. However, a lot of existing tools still offer an outdated ‘one-size-fits-all’ approach. Within this first framework, all the

COVID-19: The Corona Pandemic and Social Media

The more things change, the more they remain the same. Jean-Baptiste Alphonse Karr One good thing about social media: you do not need to wear masks. You can spout anything at any time or all the time as is happening during these COVID-19 hit times. The pandemic has brought certain areas into sharp focus, sharpened rounded edges, widened the chasms, and, at the same time, bridged some gaps. The toilers like doctors, paramedics, and those

Agorapulse: Social Media Management Made Simple

Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process. It’s become harder and harder to select the right tool (or tools) for our needs. For anyone (like us) trying to manage multiple accounts that are battered and