Reading Time: 4 minutes If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited a single record of truth where anyone in the organization can see the activity around
Repurpose House: Drive More Traffic and Leads With This Shareable Social Media Content Service
Reading Time: 3 minutes Businesses, including my own, are constantly creating new and amazing content for their sites – including videos, podcasts, and articles. While creation is amazing, there’s typically a short lifecycle to that content over time… so the full return on investment on your content is never truly realized. It’s one of the reasons that I push our clients to think more in terms of developing a content library than an endless stream of content production. There’s
Brandmentions: Reputation Monitoring, Sentiment Analysis, and Alerts for Search and Social Media Mentions
Reading Time: 3 minutes While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online. Any digital property that’s linked to your site or mentioned your brand, product, hashtag, or employee name… is monitored and tracked. And the Brandmentions platform provides alerts, tracking, and sentiment analysis. Brandmentions enables businesses to: Build Engaged Relations – Discover and engage with
Elokenz: Intelligently Repost Your Site’s Best Performing Content on Social Media
Reading Time: 2 minutes Marketers are inherently creative and I believe sometimes it’s too their business’ performance detriment. It’s something that I continue to remind myself with my articles. I often dive deeper and deeper into tools and strategies… and forget that there are visitors that haven’t been on this journey with me. For companies, this is a huge oversight. As they continue to ideate and deploy content, they forget that there are some people that may not even
Agorapulse: Social Media Management Made Simple
Reading Time: 6 minutes Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process. It’s become harder and harder to select the right tool (or tools) for our needs. For anyone (like us) trying to manage multiple accounts that are battered and