Onollo: Social Media Management for Ecommerce

My company has been assisting a few clients with implementing and expanding their Shopify marketing efforts over the last few years. Because Shopify has such a huge marketshare in the e-commerce industry, you’ll find that there are a ton of productized integrations that make life easier for marketers. US social commerce sales will grow more than 35% to surpass $36 billion in 2021. Insider Intelligence The growth of social commerce is a combination of integrated

Infographic: 21 Social Media Statistics That Every Marketer Needs To Know In 2021

No doubt that the influence of social media as a marketing channel increases each year. Some platforms arise, such as TikTok, and some remain almost the same as Facebook, leading to progressive change in consumer behavior. However, with years people got used to brands presented on social media, so marketers need to invent new approaches to achieve success on this channel. That’s why keeping an eye on the latest trends is crucial to any marketing

Marketing Trends: The Rise of the Ambassador and Creator Era

2020 fundamentally changed the role social media plays in consumers’ lives. It became a lifeline to friends, family and colleagues, a forum for political activism and a hub for spontaneous and planned virtual events and get-togethers.  Those changes laid the groundwork for trends that will reshape the social media marketing world in 2021 and beyond, where leveraging the power of brand ambassadors will impact a new era of digital marketing. Read on for insights on

Social Web Suite: A Social Media Management Platform Built for WordPress Publishers

If your company is publishing and not utilizing social media effectively to promote the content, you’re truly missing out on quite a bit of traffic. And… for better results, each post could really use some optimization based on the platform you’re utilizing. Currently, there are just a few options for automated publishing from your WordPress site: The majority of social media publishing platforms have a feature where you can publish from an RSS feed. Optionally,

Agorapulse: Your Simple, Unified Inbox For Social Media Management

Over a decade ago, at Social Media Marketing World, I met with the incredibly kind and brilliant Emeric Ernoult – founder and CEO of Agorapulse. The Social Media management tools market is crowded. Granted. But Agorapulse treats social media as corporations need it to be… a process. It’s become harder and harder to select the right tool (or tools) for our needs. For anyone (like me) trying to manage multiple accounts that are battered and