Articles Tagged Twitter:
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Search Marketing
Grok vs. Google: The Edge of Real-Time Ranking
I was recently doing some research across SEO platforms, search engines, and AI platforms and was pretty shocked at how rich the results were from someone not getting a lot of attention in the AI field. Grok, developed by xAI, challenges the status quo by leveraging real-time data from social platforms, specifically X (formerly Twitter), to offer a more dynamic…
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Social Media & Influencer Marketing
WordPress: A Shortcode to Add a Share on X Link With Your Content in WordPress
Capturing and directing relevant traffic to your website is more crucial than ever. Social media platforms like X (formerly Twitter) have evolved from simple microblogging tools to dynamic hubs for real-time conversations, breaking news, and vibrant community engagement. With over 450 million monthly active users, X represents a goldmine of potential traffic for your brand. Leveraging this platform effectively can…
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Sales Enablement
B2B Tech Marketing in 2025: Budget Growth, Reasonable KPIs, and Strategic AI Investments
B2B marketers in tech are navigating uncertain economic conditions with a mix of resourcefulness and strategic spending. According to the latest research: Marketing budgets are being allocated and evaluated in new ways. In 2024, 65% of marketing executives reported budget increases. Surprisingly, 54% of those who received additional funding did not face stricter KPIs—a notable shift from previous years, where…
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Social Media & Influencer Marketing
Five Strategies for Brands To Increase Social Media Engagement on X
Success on X (formerly Twitter) heavily depends on your ability to generate meaningful engagement. The platform’s algorithm favors updates that spark conversations, mentions, and interactions. This comprehensive guide explores five proven strategies to enhance your X marketing strategy and drive brand engagement, focusing on leveraging the power of user mentions to amplify your reach. X Algorithm If you’d like to…
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Sales Enablement
Three Sources for Finding New B2B Sales Leads in Social Media
At least three primary lead sources are available to you on which you can focus your B2B sales efforts to increase your revenues. They are … Your existing customers People that others know but who you do not Folks that you presently have absolutely no connection to Social media can and should play an integral part in your b2b sales efforts…
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Social Media & Influencer Marketing
Did Information Access Really Kill the News Industry?
Throughout human history, the control and dissemination of information have been intrinsically linked to power structures and social organization. From ancient scribes to modern social media, the journey of how we share knowledge reflects our evolving society and its power dynamics. Early Information Sharing and the Rise of Literacy In ancient civilizations, knowledge was preserved and transmitted through oral traditions…
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Email Marketing & Automation
10 Proven Methods To Capture Email Addresses from Your Social Media Followers
The relationship between businesses and social media platforms creates an interesting dynamic. While platforms provide access to your audience, they control that access and monetize it through advertising. And, of course, they also monetize your followers through your competitors’ advertising. A key reason why I removed this site’s Facebook Page altogether was that competing sites were advertising on Facebook to…
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Social Media & Influencer Marketing
Sendible: Simplified Social Media Management for Agencies and Brands
It’s harder than ever for marketers to keep up with social media marketing (SMM) demands. Between creating engaging content, scheduling posts, tracking performance, and generating reports, juggling all the moving parts can be overwhelming. Sendible is an all-in-one social media management platform that simplifies these tasks, making it easier for agencies, marketers, and brand managers to amplify their brand stories…
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Social Media & Influencer Marketing
Revive Social: Automatically Share WordPress Content Across Social Media Platforms
If you’ve got a WordPress publication like mine with thousands of articles, you know you’ve got amazing content that’s dying simply because you’re not promoting it. Social media is a fantastic place to drive relevant visitors to your publication. Still, the arduous task of queueing and scheduling old content is too much for most companies. Managing social media can be…
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Social Media & Influencer Marketing
Mastering the X Algorithm for Maximum Business Impact
Navigating the world of social media can feel like a constantly changing game, especially for businesses trying to make a meaningful impact. On X (formerly Twitter), where speed and engagement define success, it’s crucial to understand how the platform’s algorithm works to maximize visibility and interaction. Fortunately, X has provided insights into its algorithm, offering a blueprint for businesses to…